Hopefully you’ve been following along with our tests of a longer-lasting Buy It Now. As a quick review, here’s what we’re doing:
Over the years, we’ve routinely been asked why the Buy It Now option disappears from a listing when the first bid is placed. Our reason has been concern that it would create a confusing experience for a buyer, who could place a bid on an item, but then have someone Buy It Now (BIN) out from under them before the end of the auction.
That said, we’ve done some extensive research that suggests keeping the BIN option available on a listing longer will increase the chance that buyers win the item and that it will close at a higher price for the seller. As a result, we’re looking at ways to change how BIN works that balance both buyer and seller needs.
We started testing different rules for when the BIN option disappears, and started in the Parts & Accessories category in eBay Motors. To keep members informed as we tweaked the rules, we’ve been keeping a thread going on the eBay Motors board with updates. Since we are now expanding out to several more categories besides motors, we wanted to make this update thread more visible, and decided to move over here. We’ll come out here and update you whenever the BIN rules we’re testing change.
You can also check out a few details of some of the variations we’ve tested on the old thread here.
Thanks for your support!