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Longer Lasting Buy It Now - Now in more categories

(1 of 1,137)
Longer Lasting Buy It Now - Now in more categories
Oct 11, 2007 04:38 PM
Hi everyone.

Hopefully you’ve been following along with our tests of a longer-lasting Buy It Now. As a quick review, here’s what we’re doing:

Over the years, we’ve routinely been asked why the Buy It Now option disappears from a listing when the first bid is placed. Our reason has been concern that it would create a confusing experience for a buyer, who could place a bid on an item, but then have someone Buy It Now (BIN) out from under them before the end of the auction.

That said, we’ve done some extensive research that suggests keeping the BIN option available on a listing longer will increase the chance that buyers win the item and that it will close at a higher price for the seller. As a result, we’re looking at ways to change how BIN works that balance both buyer and seller needs.


We started testing different rules for when the BIN option disappears, and started in the Parts & Accessories category in eBay Motors. To keep members informed as we tweaked the rules, we’ve been keeping a thread going on the eBay Motors board with updates. Since we are now expanding out to several more categories besides motors, we wanted to make this update thread more visible, and decided to move over here. We’ll come out here and update you whenever the BIN rules we’re testing change.

You can also check out a few details of some of the variations we’ve tested on the old thread here.
http://forums.ebay.com/db1/thread.jspa?threadID=1000509583&tstart=0&mod=1184023448488

Thanks for your support!

Sincerly
Sohil Gilani
Buyer Experience
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Longer Lasting Buy It Now - Now in more categories

(1,136 Replies / 226,567 Views)
Longer Lasting Buy It Now - Now in more categories
Oct 11, 2007 04:38 PM
Hi everyone.

Hopefully you’ve been following along with our tests of a longer-lasting Buy It Now. As a quick review, here’s what we’re doing:

Over the years, we’ve routinely been asked why the Buy It Now option disappears from a listing when the first bid is placed. Our reason has been concern that it would create a confusing experience for a buyer, who could place a bid on an item, but then have someone Buy It Now (BIN) out from under them before the end of the auction.

That said, we’ve done some extensive research that suggests keeping the BIN option available on a listing longer will increase the chance that buyers win the item and that it will close at a higher price for the seller. As a result, we’re looking at ways to change how BIN works that balance both buyer and seller needs.


We started testing different rules for when the BIN option disappears, and started in the Parts & Accessories category in eBay Motors. To keep members informed as we tweaked the rules, we’ve been keeping a thread going on the eBay Motors board with updates. Since we are now expanding out to several more categories besides motors, we wanted to make this update thread more visible, and decided to move over here. We’ll come out here and update you whenever the BIN rules we’re testing change.

You can also check out a few details of some of the variations we’ve tested on the old thread here.
http://forums.ebay.com/db1/thread.jspa?threadID=1000509583&tstart=0&mod=1184023448488

Thanks for your support!

Sincerly
Sohil Gilani
Buyer Experience
Page: 2 of 48
Last Post
by gee56usa (1713 ) View Listings
(24 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 13, 2009 12:03 PM
Man, you need an editor! I'm not going to read all that!

Nobody is going to want to bid if the BIN stays. It tells buyers that their bids are not a binding offer. Not a good message to be giving buyers. It also tells them not to bid early because what's the point? I think some sellers won't like that much.

BIN worked well as originally intended, a reward for finding the item early. It should not be used as an auction and fixed price item at the same time. If you want a fixed price, use the fixed price option, don't screw up the auction experience for bidders.
(25 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 13, 2009 03:00 PM
A Bid is a binding "offer" on the Buyers part NOT on the sellers unless 1) reserve has been met, 2) no higher bids are received, 3) and the Buy it now was not optioned.

I think a reserve price "Screws up the auction experience" more. Put your starting price as your reserve, don't play games.
> Man, you need an editor! I'm not going to read all that!
>
> Nobody is going to want to bid if the BIN stays. It tells buyers that their bids are not a binding offer. Not a good message to be giving buyers. It also tells them not to bid early because what's the point? I think some sellers won't like that much.
>
> BIN worked well as originally intended, a reward for finding the item early. It should not be used as an auction and fixed price item at the same time. If you want a fixed price, use the fixed price option, don't screw up the auction experience for bidders.
(26 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 13, 2009 03:05 PM
What happened to my post pointing out we PAY for buy it now and if it is removed by ebay no refund is given. This one will "disappear" too just like my Buy it Now.
(27 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 14, 2009 01:22 AM
Your thinking is all wrong.

The seller has every right to make a profit. Seller pays for the BIN feature whether or not someone uses it, or if bidding even reaches that level.

Buyer pays nothing to use ebay other than the item they are buying, and shipping if not included. It's not a simple as saying the BIN is just a price the seller would be happy selling it for. Sure , that is an element of it, but how/when to use the BIN, what prices to list the item at, and what BIN price to use, all vary depending on what strategy the seller is using it for. Either way, seller paid for the right to use the feature of BIN, and paid for the feature to work the way it should, which is after the buy it now disappears because the item had been bid up to 50% of the BIN, that feature is gone and should not come back.

Your argument seems to ignore the fact that there is a way it is meant to work, which is what the seller paid for, and the fact that you have a MORAL objection to the way BIN is used. No buyer, myself included, DESERVES an item at the BIN price if that price disappeared because I didn't act fast enough, and couldn't decide to pull the trigger and buy. Thats the buyers deal to figure out. If buyer still decides they want the item, and ends up bidding over what they earlier could of bought the item for, oh well, should of jumped on it while they could of.

This is not a shot at buyers (check my feedback, 100% buyer satisfaction) , it's just saying that seller bears all the listing fee's/charges, and the BIN fee's. If they end up being able to sell the item for more than they intended, good for them, they paid for that possibility when adding the BIN to the auction.
(28 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 14, 2009 01:35 AM
> Man, you need an editor! I'm not going to read all that!
>
> Nobody is going to want to bid if the BIN stays. It tells buyers that their bids are not a binding offer. Not a good message to be giving buyers. It also tells them not to bid early because what's the point? I think some sellers won't like that much.
>
> BIN worked well as originally intended, a reward for finding the item early. It should not be used as an auction and fixed price item at the same time. If you want a fixed price, use the fixed price option, don't screw up the auction experience for bidders.

I think it does the opposite regarding telling buyers not to bid early. If there is an auction with a .99 cents starting price, with no reserve or BIN, that is a situation where I think potential buyers wouldn't want to bid early. They want to get it for the lowest price they can, good for them! They shouldn't bid early if they don't have to, if they can get that .99 cent item for a 1.00 or 1.01 , good for them

But now take the same item, same .99 starting price, and give it a BIN of $50.00. (Assume the value of the item is roughly the same as the BIN that is available). If bidders start seeing a bid or two on that item, and they really want it, that would encourage them to start bidding, as they obviously have to bid to even try and win, and also, if they are seeing others bid on it, that might encourage them to use the BIN, as the bidder themselves might realize the BIN option is gonna disappear if it reaches a certain level, and seeing many bids tells a potential bidder that there is interest in this item, so they can decide to act and use the BIN if they feel it's worth it, or they can roll the dice, not use it, and bid and hope nobody outbids them and hope that the price is driven up to just about the same as the BIN. If they continue to bid after the original BIN price level is passed, then that's there choice and nobody made them do it.

It's market forces at work, and the system has advantages for both parties. A buyer could see a listing starting at .99 cents and BIN of $50.00, and there is a chance that they know the item is worth $100.00 or $200.00..... should they tell the seller "hey you undervalued your item, let me pay you what I think it's really worth"......... that won't happen

My last paragraph was really meant toward scorchingice
(29 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 14, 2009 09:23 PM
I bid $40 on a pair of shoes with a BIN of $74.99 and lost to a BIN buyer who paid $74.99. I was bidding more than 50% so why did I lose the item?
(30 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 14, 2009 09:46 PM
I had the same thing happen with a handbag but I see other handbags that have bids and BIN.
(31 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 15, 2009 04:43 AM
> I bid $40 on a pair of shoes with a BIN of $74.99 and lost to a BIN buyer who paid $74.99. I was bidding more than 50% so why did I lose the item?

Because the 50% is 50% of this high bid that's showing, not the highest hidden proxy bid.

This is exactly the sort of confusion that has led to eBay's plans to discontinue this feature.
(32 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 15, 2009 06:04 AM
Forgot to Mention.....ebay has bigger problems. allowing sellers to cancel a listing that has bids for bogus reasons. That's a bigger slap in the face to buyers than losing to Buy it Now!

and you know this how? are you the seller? how do you know the reasons are bogus?

A seller can cancel bids and end the listing as per ebay policy, and ebay better leave that alone.
(33 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 15, 2009 06:05 AM
Forgot to Mention.....ebay has bigger problems. allowing sellers to cancel a listing that has bids for bogus reasons. That's a bigger slap in the face to buyers than losing to Buy it Now!

and you know this how? are you the seller? how do you know the reasons are bogus?

A seller can cancel bids and end the listing as per ebay policy, and ebay better leave that alone.
(34 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 15, 2009 02:23 PM
Um........I am a seller and speaking from a Sellers Point of View, Yes I (A Seller) pay for "Buy it Now" and have no control over ebay removing it at an arbitrary 50% Bid. Bidding may never get to the Buy it now price once removed, but if a Buyer has the option to Buy it now and get it sooner they may "option" it, even though bids at or above 50% have been made.
I disagree with " seller paid for the right to use the feature of BIN, and paid for the feature to work the way it should" "the way it should" is to stay there, If you (Seller) don't want a Buy it now or think bidding may exceed the buy it now....Don't list with one Thats "how it should work".

> Your thinking is all wrong.
>
> The seller has every right to make a profit. Seller pays for the BIN feature whether or not someone uses it, or if bidding even reaches that level.
>
> Buyer pays nothing to use ebay other than the item they are buying, and shipping if not included. It's not a simple as saying the BIN is just a price the seller would be happy selling it for. Sure , that is an element of it, but how/when to use the BIN, what prices to list the item at, and what BIN price to use, all vary depending on what strategy the seller is using it for. Either way, seller paid for the right to use the feature of BIN, and paid for the feature to work the way it should, which is after the buy it now disappears because the item had been bid up to 50% of the BIN, that feature is gone and should not come back.
>
> Your argument seems to ignore the fact that there is a way it is meant to work, which is what the seller paid for, and the fact that you have a MORAL objection to the way BIN is used. No buyer, myself included, DESERVES an item at the BIN price if that price disappeared because I didn't act fast enough, and couldn't decide to pull the trigger and buy. Thats the buyers deal to figure out. If buyer still decides they want the item, and ends up bidding over what they earlier could of bought the item for, oh well, should of jumped on it while they could of.
>
> This is not a shot at buyers (check my feedback, 100% buyer satisfaction) , it's just saying that seller bears all the listing fee's/charges, and the BIN fee's. If they end up being able to sell the item for more than they intended, good for them, they paid for that possibility when adding the BIN to the auction.
(35 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 15, 2009 02:26 PM
"No longer Available" is "bogus" to me... Don't list an item for auction unless you plan to honor it.

> Forgot to Mention.....ebay has bigger problems. allowing sellers to cancel a listing that has bids for bogus reasons. That's a bigger slap in the face to buyers than losing to Buy it Now!
>
> and you know this how? are you the seller? how do you know the reasons are bogus?
>
> A seller can cancel bids and end the listing as per ebay policy, and ebay better leave that alone.
(36 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 15, 2009 03:01 PM
"No longer Available" is "bogus" to me... Don't list an item for auction unless you plan to honor it. So, if you are bidding on a glass firgurine, and it gets knocked off the shelf and shattered, the seller should continue the auction and send you the shards? I don't think so! There are things that can happen to an auction item that make the item inelible for sale. I have dropped a cup of coffee in my ebay room that spashed all over a NWT coat I was selling. I canceled 2 active bids & removed the coat from ebay sales. By your logic, maybe I should have offered to send the coat even with the coffee stains?

Smile! It makes ‘em wonder what you’ve been up to.


It was clear that the books owned the home rather than the other way about. Everywhere they had run wild and taken possession of their habitat, breeding and multiplying and clearly lacking any strong hand to keep them down. ~ Agatha Christie ~

(37 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 15, 2009 03:09 PM
I agree, I think everyone should get a refund for every removed BIN. I probably have hundreds of dollars racked up in BIN's. Buyers Act like they make a commitment to BUY the item when they Bid, just because they Bid doesn't mean their going to be High Bidder and Win the item, and the BIN just gives the Buyer a chance to purchase the item without waiting for the end of the Auction, or the chance of being OUT BID......... What's so hard to understand.
(38 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 15, 2009 07:28 PM
Maybe instead of BIN (Buy It Now) they should call it IHB (Instant High Bidder). Then buyers might understand that the person who meets the seller's price is the winner of the auction -- with the highest "bid" offered.

Smile! It makes ‘em wonder what you’ve been up to.


It was clear that the books owned the home rather than the other way about. Everywhere they had run wild and taken possession of their habitat, breeding and multiplying and clearly lacking any strong hand to keep them down. ~ Agatha Christie ~

(39 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 16, 2009 04:54 AM
I am all for leaving the buy it now on for the entire auction, if someone wants it bad enough they can buy it now if not they can take their chances and try to win the auction.
(40 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 16, 2009 05:34 AM
I DON'T HAVE MUCH EXPERIENCE WITH THIS NEW FEATURE, BUT IT SEEMS LIKE A VERY VERY GOOD IDEA.
I WOULD LIKE TO SEE IT MADE PERMANENT.

COMPLEXITY??
SEEMS SIMPLE TO ME, WHEN BUYERS/SELLERS SEE THE PRICE REACH 50% OF BUY IT NOW STATED, THEN IT DISSAPEARS. (IT IS THAT SIMPLE)

I BELIEVE THIS CHANGE WOULD BE MORE ACCEPTED IF EBAY REALLY MADE A GOOD INFORMATIVE ANNOUNCEMENT WITH EXAMPLES.

GOOD LUCK TO EVERYONE
(41 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 16, 2009 05:39 AM
EBAY SHOULD INCREASE THE BID TO 50% OF THE BUY IT NOW WHEN A PROXY IS PLACED. THIS SHOULD WORK SIMILAR TO THE RESERVE OPTION ON LISTINGS. WHEN A BUYER BIDS PROXY THAT REACHES THE 50% THRESHOLD IT SHOULD ADVANCE THE BID TO THE 50% THRESHOLD AND REMOVE THE BIN ICON.
THIS SOUNDS REASONABLE & LIKE IT WOULD WORK. I THINK?
GOOD LUCK EVERYONE
(42 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 16, 2009 05:57 AM
I believe Ebay should have made better announcements with this new BIN. I have been onsite lots and lots since 2007 and just approx 6 months(12/2008) ago was the 1st time I saw the BIN staying after a first bid is placed. Needless to say, I was confused and wondered why myself, so I took the iniative and "finally" found the reason after lots of link clicking ect.
A N N O U N C E THE NEW BIN POLICY SO EVRYONE WOULD BE AWARE.

I BELIEVE IT TO BE A GOOD IDEA IF EBAY WOULD TELL/EDUCATE ALL USERS.
THANK YOU & GOOD LUCK EVERYONE
(43 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 16, 2009 11:04 AM
I would be perfectly happy if the BIN stuck until the bids reached 90% of the BIN then disappeared to allow the bidding to rise up and over the bin if the bidders are that eager to acquire that item.

Smile! It makes ‘em wonder what you’ve been up to.


It was clear that the books owned the home rather than the other way about. Everywhere they had run wild and taken possession of their habitat, breeding and multiplying and clearly lacking any strong hand to keep them down. ~ Agatha Christie ~

(44 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 16, 2009 02:51 PM
If you want a BIN that lasts that long, use a fixed price sale. Leave the auctions alone!
(45 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 17, 2009 05:29 AM
It seems like a good idea if the Buy Now feature had more options for the seller to control. Duration...Dollar limit....
(46 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 17, 2009 05:31 AM
As noted earlier in the thread, buyers weren't even able to figure out the original version.
(47 of 1,136)
Re: Longer Lasting Buy It Now - Now in more categories
Jun 17, 2009 09:19 AM
I think this is a pathetic rule. I paid to have a Buy It Now option on my items and started the bidding at 99p.

Now because some idiot bid 99p on several items the money was wasted and buyers can no longer see the quite competetive price I had set.

It's a stupid rule, one that stops people buying my items early. It wont confuse anyone to sort. At the moment you're just wasting sellers money, which I suppose is why you have this rule in the first place.
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