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Cold Calling

(1 of 13)
Cold Calling
Aug 14, 2012 06:51 AM

My husband and I have a ebay store, but my husband thinks to incease sales we should start cold calling. I do not like it when business cold call me. I say so last year, or do I just not want to do it? What do you say? Is it effective

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Cold Calling

(12 Replies / 470 Views)
Cold Calling
Aug 14, 2012 06:51 AM

My husband and I have a ebay store, but my husband thinks to incease sales we should start cold calling. I do not like it when business cold call me. I say so last year, or do I just not want to do it? What do you say? Is it effective

Last Post
by bradsworldstore (10 ) View Listings
(1 of 12)
Re: Cold Calling
Aug 14, 2012 07:12 AM

Sorry, I'm not sure of all the business lingo but what is cold calling?

 

 



Carry the REAL thing

(2 of 12)
Re: Cold Calling
Aug 14, 2012 07:15 AM

why in the world would you pick up a phone book and start calling people to buy your eBay items???  makes no sense to me


I cannot give you the formula for success, but I can give you the formula for failure--which is: Try to please everybody. Herbert Bayard Swope

(3 of 12)
Re: Cold Calling
Aug 14, 2012 07:21 AM

Oh, "cold calling" is when you call people to buy???  Sheeeshh, I've never heard of this term before..where the heck have I been?  Under a rock, probably.

 

If you want to do that then you're better off selling locally or through Craigslist or something because there would be no point in selling online if you want to call people and buy your stuff.  Is that practice still alive??



Carry the REAL thing

(4 of 12)
Re: Cold Calling
Aug 14, 2012 07:38 AM

Better get ahold of the "do not call" list, or you'll find yourself getting FCC complaints.


(5 of 12)
Re: Cold Calling
Aug 14, 2012 09:45 AM

I do cold calling for my offline business. Not sure how it would work for an ebay store.

 

Think about ways to getting more traffic.

 

  1. make a signature under your name with link to ebay store and post helpful posts in boards.
  2. Do same as above on online bulliten boards not on ebay that are visited by people with same interests as what you sell.
  3. targeted Google adz
  4. facebook page and targeted facebook adz
  5. make a video channel of your items optimized for your product and linked to your ebay pages.
  6. Press releases
  7. Article marketing
  8. Pinterest
  9. Pincredible

So many ideas...so little time! If you do all of the above, you can build a nice list to market to on a consistant basis.

 

For $5 on fiver dot com you can get a whole lot of traffic for very little money!

 


Michael J... If you're talking, you're not listening....If you're not listening, you're not learning.

(6 of 12)
Re: Cold Calling
Aug 14, 2012 11:37 AM

Cold calling is simply calling on someone you don't know or have any kind of business relationship with.  It can be by phone but also in person, by email or by snail mail.

 

Cold calling can be an effective technique when done right.  You have to do your research.  I assume your husband wants to find more clients to sell for,.

 

When a cold caller has done their homework, I'm always willing to talk to them.  I have no patience if the only thing they know is my name.

 

Sales is hard work.  You will get 95% rejection - but many people make a living on that 5%.


Faerie
faerie's finest - enchanting your life with flavor

(7 of 12)
Re: Cold Calling
Aug 14, 2012 05:49 PM

Very bad idea.  First off if they are on the Do Not Call Registry it is probably illegal.  Its also a huge waste of time.  And you will very likely tick people off.



The difference between genius and stupidity is genius has limits. Youtube Channel

(8 of 12)
Re: Cold Calling
Aug 14, 2012 07:36 PM

Hi, no cold

calling is not

for your business

You only have

purses listed

 

You should

work on linting

a lot more

items

 

Cold calling

would make

more sense

for me, than

for  you

 

I sell items

with co.

logos on

them

and I won't

do it because

it is so

unappreciated

by the people

who get the

calls


Dare to dream, and then dare to begin.

(9 of 12)
Re: Cold Calling
Aug 14, 2012 11:05 PM

The USPS is starting a new service - neighborhood bulk mailings.  Basically it looks/sounds like bulk mailing, but on a much smaller, much more affordable scale.

 

Mailed pieces have to attract attention quickly, provide sufficient information that the reader continues to read, and provide multiple methods for the reader to follow up with the business that sent out the mailing.

 

For example, a consignment shop may send out a flyer offering 1/2 your first month's fees when you provide product for 3 months.  For an eBay shop, that might mean that you put some rules into place -- no more than 10 items up for sale per client at one time... so they don't dump everything on you the first month, get the cheap rates, then leave you high and dry with no additional stock for the next two months.

 

Or maybe offer a rebate of 1/2 your average monthly fees based on your first three months of consigned item business.  Meaning if they bring in 50 items, then 20 items, then 30 items, you will be averaging sales of 100 items over 3 months (33 items per month) and rebating 1/2 of the average consignment fee based on those 100 items sold.

 

Working with averages helps avoid the dump-then-nothing, where they get a lot of stuff listed/sold for nearly no profits to you, and then they supply nothing additional to offset that discounted month.  If you use a three month average, it a) balances out those peaks and valleys, and b) it helps create the habit of "what do we take to the eBay shop this week?".

 

Cold calling can be annoying - I don't even answer my phone if my callerID can't find a name for that number, or if the number is blocked.  Those calls go to voicemail, which I check when it's convenient to me, and which I can erase quickly if I don't care to hear more.

 

Just a few ideas from the sun-baked mind of a Memphis transplant who misses his upper-midwest mellow summers.  :)

 

-Bob.



RKS Solutions LLC logo
V.46 Trading Assistant/Consignment sales, since 1997!
See my About Me page for more details on the best tools for desktop automation for eBay!

(10 of 12)
Re: Cold Calling
Aug 15, 2012 02:34 AM

Back in the day (1970's) I made a living cold calling.  I developed a large insurance agency over the years and the first five years of that I had to do a lot of cold calling.   By cold calling I mean telephone, direct bulk mailings and even going door to door.  I did NOT enjoy it.  But it worked. When I sold the agency in 2000 perhaps 20% of the book of business could be traced back to cold calling.

 

 Today, things have changed dramatically.  People screen phone calls and there is a "do not call' system now.  Fewer people read and respond to "junk" mail as it is called.  And door to door sales people scare more potential buyers than anything else. 

 

I suggest trying something else.  Satisfied buyer referrals are the best way to get new business (I still use that even though I am selling tangibles now).   When you are talking or communicating with a satisfied buyer ALWAYS REMEMBER to ask for a referral.  Develop a referral reminder system. Social media seems to work to a degree for some people.   A sign in your yard telling people that you are selling a product seems to work in the neighborhood.  So do advertising signs on your personal autos.

 

Good luck.

 

Thanks...

Joe...aka...bokhoma


Picture is of MY GIRL being good for a change!

(11 of 12)
Re: Cold Calling
Aug 18, 2012 12:47 PM
I'm not sure cold calling would be an effective eBay selling strategy. I saw you are selling some purses.

Who are you you going to call to sell those items? How will you convince anyone to buy from you, over the phone, products they can easily buy themselves online or at a store.

Cold calling is good for B2B services/some products. Like another poster said, if you plan on calling consumers, better check the Do Not Call list.
(12 of 12)
Re: Cold Calling
Aug 18, 2012 12:51 PM
For what it's worth, I'd never buy something off of eBay from a cold caller. I'd get annoyed and hang up.

There are much more effective online marketing tools that will bring your listings a lot more traffic.
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