The USPS is starting a new service - neighborhood bulk mailings. Basically it looks/sounds like bulk mailing, but on a much smaller, much more affordable scale.
Mailed pieces have to attract attention quickly, provide sufficient information that the reader continues to read, and provide multiple methods for the reader to follow up with the business that sent out the mailing.
For example, a consignment shop may send out a flyer offering 1/2 your first month's fees when you provide product for 3 months. For an eBay shop, that might mean that you put some rules into place -- no more than 10 items up for sale per client at one time... so they don't dump everything on you the first month, get the cheap rates, then leave you high and dry with no additional stock for the next two months.
Or maybe offer a rebate of 1/2 your average monthly fees based on your first three months of consigned item business. Meaning if they bring in 50 items, then 20 items, then 30 items, you will be averaging sales of 100 items over 3 months (33 items per month) and rebating 1/2 of the average consignment fee based on those 100 items sold.
Working with averages helps avoid the dump-then-nothing, where they get a lot of stuff listed/sold for nearly no profits to you, and then they supply nothing additional to offset that discounted month. If you use a three month average, it a) balances out those peaks and valleys, and b) it helps create the habit of "what do we take to the eBay shop this week?".
Cold calling can be annoying - I don't even answer my phone if my callerID can't find a name for that number, or if the number is blocked. Those calls go to voicemail, which I check when it's convenient to me, and which I can erase quickly if I don't care to hear more.
Just a few ideas from the sun-baked mind of a Memphis transplant who misses his upper-midwest mellow summers. 
-Bob.

V.46 Trading Assistant/Consignment sales, since 1997!
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