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Last Post Oct 16, 2007 5:45 PM by: getafix@ebay.com
Replies: 4
avery@ebay.com
Posts: 1,482

***New Semi-Persistent Buy It Now – A Test in Motors Parts & Accessories***

Jun 11, 2007 4:47 PM
Hi everyone, as mentioned in our recent announcement from the Buyer Experience Team, we are going to be testing a number of variations of the rules for how long the BIN option will stay available on a listing. I’m starting this thread on behalf of their team, who will be using this thread to keep you updated on the most current tests. Check out the copy of the announcement below for all the details:

“Over the years, we’ve routinely been asked why the Buy It Now option disappears from a listing when the first bid is placed. Our reason has been concern that it would create a confusing experience for a buyer, who could place a bid on an item, but then have someone Buy It Now (BIN) out from under them before the end of the auction.

That said, we’ve done some extensive research that suggests keeping the BIN option available on a listing longer will increase the chance that buyers win the item and that it will close at a higher price for the seller. As a result, we’re looking at ways to change how BIN works that balance both buyer and seller needs.

Testing in the Parts & Accessories category on eBay Motors
Over the next few months, we’re going to be testing a number of variations of the rules for how long the BIN option will stay available on a listing. For example, we may start with a rule that the BIN option will remain available on the listing until the bidding reaches 50% of the BIN amount. This rule could be modified with a different percentage over the course of our testing. Other variations could include keeping the BIN available until a certain amount of time is left in the listing, or until a certain amount of bids have been placed.

Why eBay Motors P&A?
We’re limiting our testing to the Parts & Accessories category on eBay Motors because it has a healthy mix of auction and auction BIN listings, as well as a blend of standard auto parts and hard-to-find items. This should give us a great chance to get solid results and find the “sweet spot” where both buyers and sellers are benefiting most from Buy It Now.

As we experiment to find what works best, we’ll be watching the impact of our testing carefully, and we’ll have the ability to make immediate changes if needed.

Keeping you informed
To minimize confusion, we’ve started a thread on the eBay Motors discussion board that we will update whenever the BIN rules are changed. My team will provide updates on our progress on this thread, too.

Thanks for your support during this test, especially the buyers and sellers who use our Parts & Accessories category frequently. We appreciate your help in this important testing."
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getafix@ebay.com
Posts: 73
(1 of 4)

***New Semi-Persistent Buy It Now – A Test in Motors Parts & Accessories***

Jun 21, 2007 10:17 AM
Testing Starts ~June 21, 2007

All Auction with Buy It Now listings created post this start of this test will display the new behavior. Existing listings will not be impacted.

Current Price Threshold : 50%
i.e. The BIN option will be available on an item till the current bid reaches or exceeds 50% of the BIN price

Example: For an Auction listing with a Buy It Now price of $100, the option to buy the item via Buy it Now will be available till the current bid is $49.99.
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getafix@ebay.com
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***New Semi-Persistent Buy It Now – A Test in Motors Parts & Accessories***

Jun 21, 2007 2:38 PM
Note: For reserve price auctions, the Buy it Now option will continue to be available till the reserve price is met. The price threshold is only applicable once the reserve has been met or exceeded.
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getafix@ebay.com
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***New Semi-Persistent Buy It Now – A Test in Motors Parts & Accessories***

Jul 9, 2007 4:24 PM
Update to Category and Price thresholds

The following changes are effective July 10th 2007.

Test Categories
1. Parts & Accessories category on eBay Motors
2. Tickets category on eBay.com

Price Threshold: 70%
i.e. The BIN option will be available on an item till the current bid reaches or exceeds 70% of the BIN price.
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getafix@ebay.com
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***New Semi-Persistent Buy It Now – A Test in Motors Parts & Accessories***

Oct 16, 2007 5:45 PM
Hi everyone,

Since we’ve expanding this test to several other categories besides Parts & Accessories, we’re going to start providing updates on the Auction Listings board instead.

You can get directly to that thread here: Link

See you over on that board!
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