I've performed testing to determine the following:
1. eBay is making a (new) effort to help sellers improve the appearance of their photos by advising when jpg compression applied is too severe. eBay necessarily applies compression themselves during the processing of an uploaded photo which can compound "artifacts" present from previous compression applied.
If you edit a photo prior to uploading to eBay for hosting by them, such as to crop or make color adjustments, you may during the process of saving the revisions be presented with quality options. Choose the highest available to you. Although it makes more sense to choose, for example, an option labeled "suitable for the web", that is not the one to choose. "Suitable for email" would be even worse. If you are presented with a 1-100 quality scale choose 90 or higher. Any quality level equivalently lower than 90 on a 1-100 scale will result in the not optimal message.
2. eBay creates an 800 pixel version of the photo uploaded for use with both supersize and the new zoom feature. To have that size come out well, eBay needs an image already equal to or larger than 800. Specifically eBay recommends uploading a photo between 1000 and 1600 pixels on the longest side. (I don't know why they haven't made 800 the lower limit instead of 1000)
You can exceed 1600 pixels on the longest side, but there's no advantage in doing so. In fact, there is a potential for lesser quality because of the greater distance between the original and the 800 pixel size eBay reduces to. Bear in mind eBay produces smaller sizes as well from the original, including gallery sized, and those would be even more dramatically reduced.
That does not necessarily mean, however, you should reduce your photos yourself to get them down to between 1000 and 1600 pixels on the longest side. Unless you are very confident in the method your photo editor uses to reduce photos it's probably better to leave them as is.
What's best is to avoid the problem of "way too large" by setting the camera to produce smaller photos to begin with. For sellers who do not crop their photos setting the camera to produce 1 megapixel sized 1280x960 pixel images would be ideal. 2 megapixels, 1600x1200, would probably be adequate for those who do crop significantly.
Understand, megapixels are not a measure of quality especially in the context of images displayed on a computer screen. Shooting with the camera set at a lower megapixel setting will not reduce their quality, only their size.
In summary, eBay is looking at both size in pixels and quality (amount of jpeg compression applied) to determine if a photo is optimal. Setting the camera to produce 1 to 2 megapixel sized photos is ideal. When editing is required prior to uploading, and you are presented with a choice of quality levels, choose the highest one or 90 if you are presented with a scale of 1-100.
Hope this helps,
Rob
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