Best Match is intended to to destabilize core and disadvantage all auction listings. It is planned that this gentle punishment of sellers will lead to a gradual increase in Fixed Price listings.
Yes, they've made it clear. We're going to the strip mall.
Any of the protestations to the contrary are just fluff, trying to keep sellers around until they are no longer needed.
If eBay could replace all their noisy sellers with K-Mart and Best Buy listings this instant, they would do so.
On the one hand, they are attempting to convince the "community" to play nice while they milk them for fatal nickels. On the other hand, they're trying to eliminate the need for small-time sellers.
It makes perfect business sense. Sadly, I think they may succeed.
The "community" notion is all undermined completely by the fact that all members of the "community" know that they are not valued at all by eBay, save for their many, many nickels. This dynamic has been present for some time now.