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Random observations on the logo revisions

(1 of 4)
Random observations on the logo revisions
Sep 13, 2012 01:02 PM
  1. There's nothing particularly bad about the new logo: it's the sort of moderately bland and inoffensive job that any graphic artist could cough out at a moment's notice, perhaps as part of a group of proposals to choose from, holding up the mild end of the scale, but not necessarily the best one. It's too bad that we're not likely to see the also-rans. A vote would have been interesting.
  2. The older logo was definitely edgier. Years from now, people might be winning or losing bar bets over what it used to look like. (Pop quiz, without looking: Which letter of the current eBay logo is capitalized? Are you sure?)
  3. The most common observation, and I would hope you could have seen this coming, is that it tempts all kinds of embarrassing backlash to give this revision the same kind of big publicity buildup as you award to really significant things, matters that actually have an impact on buyers and sellers, and it's that sort of undeserved importance that offends users of the site.

The bottom line here is that the revision was not needed, and does not solve any existing problem. If you want to change the logo, for heaven's sake just change it and be done with it. Giving it an entire discussion forum devoted to it begs the question of why more-important issues cannot be tackled on the same basis. Examples would include:

  • the frustrations of dealing with clueless telephone-support people who do not appear to have any personal familiarity with buying and selling
  • the problems of Chinese fakes swamping many categories
  • the endless and unnecessary revisions of important pages (e.g. My eBay), coupled with pointless projects elsewhere (was anyone really in dire need of a new look for the My World pages?)
  • the shaky programming quality of many eBay pages (e.g. why on earth is it technically impossible to put watched listings on the same My eBay page as sale listings? The old version of that page did it just fine.)
  • the complete wall between eBay technical staff and eBay users that prevents any kind of forum and simple dialogue between the two groups

...and many other issues here needing to be addressed; those above are simply what popped into my head just now. You have a number of priorities and crises to address; this logo is not one of them.

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Random observations on the logo revisions

(3 Replies / 1,222 Views)
Random observations on the logo revisions
Sep 13, 2012 01:02 PM
  1. There's nothing particularly bad about the new logo: it's the sort of moderately bland and inoffensive job that any graphic artist could cough out at a moment's notice, perhaps as part of a group of proposals to choose from, holding up the mild end of the scale, but not necessarily the best one. It's too bad that we're not likely to see the also-rans. A vote would have been interesting.
  2. The older logo was definitely edgier. Years from now, people might be winning or losing bar bets over what it used to look like. (Pop quiz, without looking: Which letter of the current eBay logo is capitalized? Are you sure?)
  3. The most common observation, and I would hope you could have seen this coming, is that it tempts all kinds of embarrassing backlash to give this revision the same kind of big publicity buildup as you award to really significant things, matters that actually have an impact on buyers and sellers, and it's that sort of undeserved importance that offends users of the site.

The bottom line here is that the revision was not needed, and does not solve any existing problem. If you want to change the logo, for heaven's sake just change it and be done with it. Giving it an entire discussion forum devoted to it begs the question of why more-important issues cannot be tackled on the same basis. Examples would include:

  • the frustrations of dealing with clueless telephone-support people who do not appear to have any personal familiarity with buying and selling
  • the problems of Chinese fakes swamping many categories
  • the endless and unnecessary revisions of important pages (e.g. My eBay), coupled with pointless projects elsewhere (was anyone really in dire need of a new look for the My World pages?)
  • the shaky programming quality of many eBay pages (e.g. why on earth is it technically impossible to put watched listings on the same My eBay page as sale listings? The old version of that page did it just fine.)
  • the complete wall between eBay technical staff and eBay users that prevents any kind of forum and simple dialogue between the two groups

...and many other issues here needing to be addressed; those above are simply what popped into my head just now. You have a number of priorities and crises to address; this logo is not one of them.

Last Post
by zoee1957 (4613 ) View Listings
(1 of 3)
Re: Random observations on the logo revisions
Sep 13, 2012 01:10 PM

Absolutely, I cant believe they are making such a big deal over a font change, I could make this logo in WORD in 5 minutes.  LAME.

 

- How about the complete and utter lack of seller support?

 

- What about putting a link to a customer order in the message they send?  Instead I have to click the item, click the purchase history, find the buyer, click "view order details".  Look at the order, then go back 5 steps to answer the customer's question, for something as simple as "whats my tracking number?".  There is nothing sleek or streamlined about that process!

 

Seriously, what are these guys thinking?

(2 of 3)
Re: Random observations on the logo revisions
Sep 13, 2012 01:54 PM

Absolutely, I cant believe they are making such a big deal over a font change, I could make this logo in WORD in 5 minutes.  LAME.

Well, true; hopefully they did not pay a lot of money for it. But the bigger significance that this demonstrates is the lack of any apparent perspective regarding what's important and what's not.

- What about putting a link to a customer order in the message they send?  Instead I have to click the item, click the purchase history, find the buyer, click "view order details".

Right, that is a great example of a "Duh" programming oversight that could have been reported, discussed and fixed in short order, if there was any forum for users to talk directly to Tech Support people. Instead it seems like we have these kinds of exchanges:

 

USER: We have a problem in My Messages. If a buyer sends a message through the Contact Seller link in a completed listing, the message arrives with no indication about which sold item it's referring to. Unless the seller can match up the sender to a specific sale, he will have no idea what the sender of the message is referring to. Please add a link to the message to show which completed item listing it was sent from.

 

EBAY: Thanks for your concern! Here at eBay, we're focused on optimizing the user experience in every way, and we're committed to streamlining the process and protecting buyer and seller alike. Your views are very important to us, and rest assured that we are devoted to improving the buyer experience and providing a safe trading environment for all. Let us know if we can ever be of further help to you!

 

Seriously, what are these guys thinking?

Ummm... ;)

(3 of 3)
Re: Random observations on the logo revisions
Sep 13, 2012 01:54 PM

IMO they are thinking that the FVF hikes, the images changes, the DSR's, the change in feedback revisions, the complete lack of communication with sellers and the non existent customer service has failed to run every last seller and buyer off of here.

 

What better way to make sellers really angry than to dump a pile of Carp on a board and trump it like it is some kind of magic.

 

All you have to do is call customer service and listen to the background, you will here laughing and childs play.  ebay has its motives but so far they have been to chicken to admit it.

 

If I was the Vice President of ebay you could not have gotten me to allow you to post my name on this announcement for 10 trillion free shares of ebay stock.

 

If ebay thinks that the reactions on this special board aren't particularly what they had in mind they should sign onto a few stock analyst sites and see what they have to say about it.

 

This one of the bumper sticker that I been seeing around town lately pretty much says it all.

 

"FeEbay Put My Gramma Out Of Business."

 

 


Cass

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