From collectibles to cars, buy and sell all kinds of items on eBay
aAdvanced Search
Last Post Feb 7, 2009 4:44 PM by: dvd2sl
Replies: 313
steveh@ebay.com
Posts: 110

August 20 Expirations

Aug 21, 2008 4:50 PM
I wanted to address all of the board posts regarding the expiration emails that were sent last night.

These actions were part of our continued effort to focus on delivering the highest quality buyer traffic to eBay via affiliate marketing. To that end, we’ve been analyzing our program closely over the last few months. I know there have been a number of requests to provide insight into all of the metrics via which we are evaluating affiliate traffic, but unfortunately there’s an active black hat community that is pretty effective at exploiting these insights so we can’t go into details on them. However, what I can say is that in addition to earnings per click metrics (EPC), we look at a variety of metrics to see how users are behaving when they come to eBay.com – how engaged they are with our site, and whether the affiliate link clicks lead to incremental buying activity. As we’ve done this, we have seen a big discrepancy in how interested and active the traffic is that comes to eBay from different sources.

Our responsibility in the affiliate marketing channel is to allocate our resources to best drive incremental demand to our sellers. To that end, we need to focus on partners who have had the most success in engaging users who become some of our best buyers on eBay. I understand that these actions do have a very real impact on some of our affiliates who have been working with us over the years. For that, I sincerely apologize, but these decisions are made in the best interest of eBay's sellers and the overall health of our affiliate program.

We want to be very clear. Affiliates who received these messages of expiration last night are not being asked to stop sending traffic to us due to fraudulent activity or violations of the terms of service. For those of you who received the message, commissions are not being reversed, and you will be paid for all valid traffic you have sent to us to date, and for the next 7 days.

Sincerely,
Steve
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
Page: of 21
)
iamratfink
Posts: 201
(15 of 313)

August 20 Expirations

Aug 21, 2008 5:34 PM
I've heard directly from some of my websites visitors that they use my eBay search page all the time! I have a series of helpful searches that narrow down the results and give them specifically what they are looking for. SEVERAL people in my target hobby use my site for this purpose and have thanked me for the service I provide. I guess that is all worthless now, they will miss this service after Aug 27 when I delete it. Sadly, I was not able to meet an invisible, unknown metric until it was too late, and now that I'm banned, I will never have a chance to try again.. not even with entirely new websites with new topics.... what a shame. If I had at least known I was in danger, I could have attempted to fix the problem.
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
)
javatrace
Posts: 101
(16 of 313)

August 20 Expirations

Aug 21, 2008 5:35 PM
Was this a one time purge or should those who did not get the email be in constant fear that they might pick a niche that sends non-engaged traffic and ruin their 20 other niches that does?

No offense but you'd be a fool if you think this is a one time thing. Whatever metrics/algorithm they have in place will catch more affiliates next week or next month once your so called metrics dip below whatever threshold they've set.

This is not a partner network because I would treat a partner with respect and decency. I would not terminate anyone based on what some metrics (most likely machine spitting out data) is telling me without investigating first.

I created my sites with ethics and honesty. My traffic was gathered the same way. I always held that those qualities would prevail but in the corporate machine that ebay has become I may have sadly been mistaken.

Truly sad as epn could have been the best affiliate program there is. How many of you can continue with the fear of opening your emails?
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
)
oooojaxedoooo
Posts: 4
(17 of 313)

August 20 Expirations

Aug 21, 2008 5:36 PM
How depressing.
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
)
profitonline.ws
Posts: 8
(18 of 313)

August 20 Expirations

Aug 21, 2008 5:46 PM
I logged into the EPN back office and went to Help/Legal Agreements. I then performed a search for the word "traffic" on the "Network Agreement" and "eBay Partner Network Code of Conduct".

The word "traffic" appears only 1 time and that is in the "Code of Conduct" agreement regarding intercepting or redirecting traffic. I then went through the "user manual" and found nothing.

Also, the email states "as compared to the standards set by our other affiliates" Where in the user agreement does it state that we are to be compared to other affiliates?

Something is not right about this!
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
)
clddavidson
Posts: 33
(19 of 313)

August 20 Expirations

Aug 21, 2008 5:55 PM
Sounds like there are some serious ASSUMPTIONS being made right now on behalf of those brainiacs at EPN. I have honestly never heard of an affiliate program acting in such a way. The most unprofessional and inconsiderate group of people I've ever laid eyes on or had the unfortunate experience to work with.

ASSUMPTIONS
from a few metrics that haven't had enough time to possibly prove themselves. Sounds like to me you are measuring them up to those that are using black hat techniques. How could you possibly be getting poor visitors from those utilizing white hat SEO and PPC. So flawed and so disgusting.

Coming from a person who was about to go into business for himself based on eBay being about 50% of his affiliate revenue. Not to mention countless dollars spent promoting, developing, and doing white hat methods to be a good affiliate. I suppose we all learned a lesson here.
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
)
farber-and-associates
Posts: 46
(20 of 313)

August 20 Expirations

Aug 21, 2008 5:57 PM
Steve said in his post.....
Our responsibility in the affiliate marketing channel is to allocate our resources to best drive incremental demand to our sellers.

Then why does eBay try to drive traffic off the eBay site with Banner Ads at the top and side of most search results pages to advertisers like "T-Mobile", Mercedes Benz, Toyota, Monster, Weight Watchers, Vonage just to name a few.

Doesn't seem like eBay is trying to promote their sellers products.

What about
Sponsored Links
Sponsored Links are provided by Yahoo! Search Marketing, which generates sponsored search results by allowing advertisers to bid for placement order based on specific search keywords. Matches are based upon relevance to the specific search terms used in your query.

These ads are at the bottom of pages we send hard earned traffic to.

Then eBay wants to blame the affiliate for not sending quality traffic.
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
)
pixelrage
Posts: 28
(21 of 313)

August 20 Expirations

Aug 21, 2008 5:58 PM
There you have it - eBay showed its true nature. Your typical evil corporation that cares nothing about its constituents.

I suppose my one year of 30+ hours per week of hard work writing content and optimizing my site for 100% pure organic search traffic hasn't paid off a bit. The drilled-down traffic and constantly improved results that my sites have received were all in vain, as eBay (or as they like to think of themselves, jesus christ) deemed to be worthless and non-quality. The measly 0.05% return on the total profits that eBay made off of my efforts were a drop in the bucket, after all.

Nice to be compared to black hatters - too. I've been in web development for 10 years and search engine optimization for 4 years, and have been a hardcore white hatter every inch of the way, but it sure feels good to be stereotyped due to a faulty algorithm and prompt quick fix by your company. Not an endearing quality, ebay.

Your "responsibility" is to make EPN a valuable experience for yourselves and your affiliates. However, you've removed the latter and replaced it with typical public relations speech and still refuse to address each individual account. I hope the guilt of all of the people whose lives are ruined weighs on all of you who have contributed to making this happen. It's all collateral damage though, isn't that right?

My post isn't intended for the "damage control" mouthpiece, but for the bastards who have chosen to wrongly lump together outstanding affiliates in the EPN community who have consistently followed the rules in your TOS, and have probably even endorsed them on the marketing forums throughout the internet (DigitalPoint, BANS, etc) in complete vain, as they have had no warning, no "fix it" email, no nothing - but a complete ban and a lifelong hatred for your company.

I truly hope the wave of negative publicity that is about to hit eBay will cripple the company and only serve as a huge advantage for your competitors.

Also, my commissions better damn be paid, or I surely will have my lawyer involved.
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
)
javatrace
Posts: 101
(22 of 313)

August 20 Expirations

Aug 21, 2008 5:59 PM
My sister works for a lawyer and she said that although a vendor can terminate a contract without notice, once a reason is given that reason needs to have been in writing previously.

So yes, they may have the less engaging clause but if they are terminating us based on metrics, those metrics need to be stated in writing.

For what it's worth...
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
)
coinaf13
Posts: 954
(23 of 313)

August 20 Expirations

Aug 21, 2008 6:03 PM
Steve said in his post.....
Our responsibility in the affiliate marketing channel


Well, not fair to blame the ads on Steve. I'm sure he has absolutely no control over them as head of the ePN. His job is indeed to "allocate our resources to best drive incremental demand to our sellers", with the term our meaning ePN resources.

There are other angles to take against ePN certainly, but this isn't a legitimate one in my opinion.
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
)
mrguyhp
Posts: 505
(24 of 313)

August 20 Expirations

Aug 21, 2008 6:05 PM
For those that survived this round, this is not looking good for the new ACRU scores. If this is the way they work things, I bet most ACRUS will be 1 and 10 bucks.

I was looking forward to making 50, but now all new sites I build will be targeting other affiliate programs. Sites currently running will run until eBay decides they are not engaging enough, then they will be flipped to send traffic to an affiliate program that actually appreciates it.

No way I'm going to spend time promoting a program that treats partners like this and drops you giving you some vague excuse.
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
)
grandassets
Posts: 1,149
(25 of 313)

August 20 Expirations

Aug 21, 2008 6:05 PM
best drive incremental demand to our sellers
is that why your going to put ads in my listings, pointing the people I brought into my auctions in other places, That I paid for....

...are not being asked to stop sending traffic to us due to fraudulent activity or violations of the terms of service...
Then Why did you expire them!

The Bible says that a Double Minded person is Unstable in ALL their ways. And you can take that to the bank!
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
)
mattd241
Posts: 38
(26 of 313)

August 20 Expirations

Aug 21, 2008 6:09 PM
Know what I like Steve? The fact that many names I see, as having had their throats cut by ePN, were ePN's most ardent supporters. The fools would try to crush anyone on this forum that even questioned ePN's business philosophy toward affiliates. Now ePN gives them the axe. So much for the idiots who thought they would all be getting $50 ACRU's because they were so good at what they do and eBay is an all-knowing and generous God. Some of us were wise enough to begin diversifying months ago.

The lemmings went to the cliffs.

Do your superiors really think this move is going to be a long-term solution to a plummeting corporate value? Thanks for renewing my faith in the greed of corporations, who care nothing of their "associates."
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
)
l2depot
Posts: 12
(27 of 313)

August 20 Expirations

Aug 21, 2008 6:11 PM
Working hard currently making sites to promote ebay but after seeing this, I don't quite honestly know if I should continue.

Spending a lot time to find out you are getting axed and not have a chance to reap what you sow is kind of depressing.
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
)
onelung50
Posts: 1,607
(28 of 313)

August 20 Expirations

Aug 21, 2008 6:12 PM
"...and warn everyone around me to steer clear of EPN due to the lack of respect that has been shown to affiliates."

Cause & Effect: Months from now ePN will have a terrible reputation that may take years to reverse.

Over the past couple of weeks, posts warning people to NOT waste their time with ePN are already showing up on hundreds of well-read blogs and message boards throughout the online affiliate marketing world.

Axiomatic Truth: When EVERYONE thinks your wrong, you are.


-----------------------------------------------------------------------------------------------------
One out of every four Americans is suffering from some form of mental illness. Think of your three best friends. If they're okay, then it's you.
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
)
farber-and-associates
Posts: 46
(29 of 313)

August 20 Expirations

Aug 21, 2008 6:14 PM
Steve said in his post.....
Our responsibility in the affiliate marketing channel

Well, not fair to blame the ads on Steve. I'm sure he has absolutely no control over them as head of the ePN. His job is indeed to "allocate our resources to best drive incremental demand to our sellers", with the term our meaning ePN resources.

There are other angles to take against ePN certainly, but this isn't a legitimate one in my opinion.


I'm not blaming Steve I'm blaming eBay.

Coin... Don't forget you could be next. Why don't you try to help us here!
Reply
Name:
Email:
 
Tip: To create a link - type the desired text, highlight it with your mouse and click[Click for url tag]
Tags:
 
Page: of 21

New to eBay Boards? Try a visit to our Community Discussion Boards Help and Welcome Center .

Want to visit another board? You can view our Community Overview Page or select from these lists:

Community Help Boards:

eBay Tools Boards:

Category-Specific Boards:

General Discussion Boards:


Feedback Forum | Discussion Boards | Groups | Answer Center | Chat Rooms | Community Values

About eBay | Announcements | Security Center | Resolution Center | eBay Toolbar | Policies | Government Relations | Site Map | Help
Copyright © 1995-2009 eBay Inc. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. Use of this Web site constitutes acceptance of the eBay User Agreement and Privacy Policy.
eBay official time
hosted by LiveWorld