Skip to main content

Home

 >

eBay Discussion Boards

 >

Special Discussion Boards

 >

eBay Partner Network (English)

 >

Does number of clicks play a role on total income anymore?
Welcome Guest

Does number of clicks play a role on total income anymore?

Does number of clicks play a role on total income anymore?

(10 Replies / 831 Views)
hotstuffdesigns (Private) View Listings
hotstuffdesigns
Does number of clicks play a role on total income anymore?
Aug 20, 2009 12:25 AM
I know that clicks play a role in deriving an EPC but are clicks given any weight at all in figuring out an affiliates payout?

In trying to get my head around the new system it dawned on me that everything I've read suggests that I will receive a set amount of money per day based on quality factors (none of which are tied to number of clicks apparently) so the end result is this...

If the new algo says I deserve $100 today I get $100 and that is divided by the number of clicks I got to figure out an EPC. The thing is that under this scenario clicks don't matter, twice as many or half as many is still $100, only the reported EPC would change, not the final payout.

Am I understanding it right that number of clicks play no role in total daily revenue anymore? If so, this isn't a cpa OR cpc program anymore, it's something new. What am I missing?
Last Post
Aug 21, 2009 01:04 PM
by burfieldstuff (119 ) View Listings
burfieldstuff (119 ) View Listings
burfieldstuff
(10 of 10)
Re: Does number of clicks play a role on total income anymore?
Aug 21, 2009 01:04 PM
chris.uk@ebay.com wrote:
burfieldstuff wrote:


How on earth can you judge the lifetime value of an ebay signup?



Hi Burfieldstuff,

Although we obviously don't know exactly how much an individual sign up is going to buy, we do have a very good idea, because we know what value your new users drove historically and this is what the algorithm takes into account.


Cheers chris.
That makes sense and i can see the reasoning behind it.
chris.uk@ebay.com (0) View Listings
chris.uk@ebay.com
(9 of 10)
Re: Does number of clicks play a role on total income anymore?
Aug 21, 2009 08:57 AM
burfieldstuff wrote:


How on earth can you judge the lifetime value of an ebay signup?



Hi Burfieldstuff,

Although we obviously don't know exactly how much an individual sign up is going to buy, we do have a very good idea, because we know what value your new users drove historically and this is what the algorithm takes into account.
hotstuffdesigns (Private) View Listings
hotstuffdesigns
(8 of 10)
Re: Does number of clicks play a role on total income anymore?
Aug 21, 2009 01:33 AM
iamratfink, the idea is now to generate the most revenue for eBay you can on a per click basis and there are things to do that can help.

The EPN blog has a great article on improving click quality, and incorporating paypal into your strategy, but for the problem you mentioned there is another possible solution. You mentioned that some of your visitors are checking out the auctions and I assume returning to your site to click on different auctions, correct?

#1 - You could try having eBay pages open in the same window to entice the visitors to switch to eBays navigation system instead of backpaging to use yours again and again.

#2 - You could make sure that each of your pages has a very narrow range of products, if someone just wants to see the features on a Sony VCR (example) they likely won't click to look at the options on 10 of them if they are virtually the same. If however your page shows 10 different brands of VCR (i'm old but they do still exist) they may click on several to compare them.

#3 - Pre-sell, tell them what a great option eBay is and to head on over to compare prices. If the visitor feels like they can expect to see more options on eBay they'll be more likely to use eBay to search.

#4 - You can hit up OneLung for a copy of his bot filtering list to help make sure all clicks are from real people.

I'm sure there are other ways too.
iamratfink (157 ) View Listings
iamratfink
(7 of 10)
Re: Does number of clicks play a role on total income anymore?
Aug 20, 2009 02:25 PM
Sorry, correction... its not 3 times the clicks, its 1/3 more. So, 1 in 3 people are clicking more than once.
iamratfink (157 ) View Listings
iamratfink
(6 of 10)
Re: Does number of clicks play a role on total income anymore?
Aug 20, 2009 02:16 PM
So, if this is the case... then I shouldn't be worried about the "pogo stick" effect my visitors tend to exhibit? I get roughly 1300 visitors a day to one of my sites, and about 3 times that many clicks. This causes my current EPC to be on the lower end. So by the nature of the new algorithm, this pogo-sticking is already taken into consideration?
burfieldstuff (119 ) View Listings
burfieldstuff
(5 of 10)
Re: Does number of clicks play a role on total income anymore?
Aug 20, 2009 11:39 AM
chris.uk@ebay.com wrote:
ACRU lifetime value


Ahem! with respect.

I have heard this mentioned a few times now.
How on earth can you judge the lifetime value of an ebay signup? It is simply not possible.

Enlighten me/us please.

Thanks
chris.uk@ebay.com (0) View Listings
chris.uk@ebay.com
(4 of 10)
Re: Does number of clicks play a role on total income anymore?
Aug 20, 2009 08:00 AM
Assuming Quality Click Pricing is up and running, tomorrow in your account you will see your EPC for today's clicks. The following day you will see your EPC for tomorrow's clicks.
aucsales (0) View Listings
aucsales
(3 of 10)
Re: Does number of clicks play a role on total income anymore?
Aug 20, 2009 07:30 AM
If the number of clicks is independent from the payout, you can't be paying out based on an average EPC. The system must be calculating actual results and paying based on those daily.

According to the FAQ, results are calculated daily and then payouts are based on the previous day's results. Under this model, additional clicks would drive additional revenue.

Assuming the program is up and running - Are today's payouts based on today's revenue or based on Yesterday's EPC?
chris.uk@ebay.com (0) View Listings
chris.uk@ebay.com
(2 of 10)
Re: Does number of clicks play a role on total income anymore?
Aug 20, 2009 03:56 AM
You're right - number of clicks does not impact on your total earnings. The thing that impacts the total amount of money you will make is the incremental revenue your traffic drives for eBay, in the form of transactions, ACRU lifetime value, advertising revenue and PayPal revenue.
hotstuffdesigns (Private) View Listings
hotstuffdesigns
(1 of 10)
Re: Does number of clicks play a role on total income anymore?
Aug 20, 2009 01:02 AM
I was missing that if I generate the same value for ebay with fewer clicks I will be rewarded with a higher quality score (even if eBay didn't make more from my efforts). So in that sense number of clicks DO matter and LESS is better (assuming total sales remain the same), correct?
To the top