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Last Post Aug 12, 2009 12:11 PM by: joeychgo4
Replies: 111
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onelung50
Posts: 1,652

New & Updated ePN Rules

Jul 17, 2009 6:44 AM
If you check your email, you've probably got one from ePN talking about new and updated rules and policies. As is often the case, some of these changes are not very clear. For example...

"Third party redirects for the sole purpose of masking a referring URL are no longer allowed."

Does it mean the SEO redirect feature of BANS is no longer allowed?
What are practical examples of this rule change?


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mrguyhp
Posts: 568
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Re: New & Updated ePN Rules

Jul 17, 2009 6:53 AM
I take that to mean you can't send it away from your site to another site to mask it, and then send it to eBay.

I use phpbay and am not sure how bans works, but the SEO URLs on phpbay should be fine since it does not send it to a 3rd party an does it on the site. If bans is similar, it should be ok.

Does bans send it away from the site to be masked?
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onelung50
Posts: 1,652
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Re: New & Updated ePN Rules

Jul 17, 2009 7:04 AM
No, BANS and phpBay both use similar methods of redirection. It's just designed to make the SE's think the link in internal instead of external and is supposed to get you higher placement in searches. I really don't know if it does or not.

Seems to me that as long as you disclose that all the links go to eBay, no one should care what shows up in the browser's status bar when you hover your mouse over it.


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onelung50
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Re: New & Updated ePN Rules

Jul 17, 2009 7:08 AM
"Affiliate links on third party sites such as Craigslist, MySpace, etc. are not allowed."

Does this mean "direct to eBay" rover links, or does it mean I can't place links on my MySpace page that go to MY personal site that has eBay affiliate links on it?


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jfcarr-lkcarr
Posts: 109
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Re: New & Updated ePN Rules

Jul 17, 2009 7:18 AM
There are two areas I would like some clarification on.

First, this one...

"We have also updated the language in the Network Agreement to make it clear that our partners may not use promotional methods that violate intellectual property or proprietary rights of third party trademarks. This includes, but is not limited to, using a third party trademark (or a term confusingly similar to it) in your URLs."

If you use a WordPress blog and have as your title something like "Canon PowerShot A1100 IS Digital Camera Review" the trademark will be in the URL. This is the name of the page, not the top level domain name or a subdomain name which can have trouble with trademarks. Page names that contain a product name aren't generally considered a trademark problem. Look at any ecommerce site from Amazon on down.

Next, there is this one...

"Publishers may only place links and/or promotional content on sites they own. Affiliate links on third party sites such as Craigslist, MySpace, etc. are not allowed."

As part of my promotional efforts I have blogs on Google's Blogger and a few other third part blogging platforms that allow individual ad placement. While I can understand not allowing links on sites that have a TOS that prohibits this practice, this rule seems to include properties that do allow advertising placement such as Blogger/Blogspot, Squidoo and HubPages.
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usedhumanorgans
Posts: 121
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Re: New & Updated ePN Rules

Jul 17, 2009 7:21 AM
I doubt eBay is interested in the specific page on your site as much as the site itself. So internal redirects should be fine.

As for affiliate links, a link to your site isn't an affiliate link (unless you run your own program).
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abolina51
Posts: 29
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Re: New & Updated ePN Rules

Jul 17, 2009 7:33 AM
I don't think ebay has said not to place our own site link somewhere. Since we are the owners of our site it is normally our interest to place it anywhere to get traffic including sign boards on road. If we place our site link on myspace profile or on classified site or in a mail - I don't think they have any problem.
As per their terms, we should not place our ebay rover affiliate link on myspace or classified site or in email even masking it through url shortening sites.
Hope I understood it like that and if any corrections please add it here so that it will help us a lot.
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onelung50
Posts: 1,652
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Re: New & Updated ePN Rules

Jul 17, 2009 7:47 AM
I trust that the overall intent of ePN is to allow me to make a commission for promoting eBay's listings.

What I don't trust is intentionally ambigous writing crafted by lawyers that include phrases like, "including, but not limited too". My dad was an attorney, so I understand their basic purpose and mindset.


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mrguyhp
Posts: 568
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Re: New & Updated ePN Rules

Jul 17, 2009 8:13 AM
"Third party redirects for the sole purpose of masking a referring URL are no longer allowed."

I take that as having the links come from one site, say a myspace or craigslist, then have it sent through another to mask the referring URL so they can't see it was sent from the myspace or craigslist site.

Since SEO links in PHPBay only mask the link and not the referring URL, it should be OK, but I'd like that to be clarified.
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pawnshopsnet
Posts: 1,077
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Re: New & Updated ePN Rules

Jul 17, 2009 8:22 AM
> "We have also updated the language in the Network Agreement to make it clear that our partners may not use promotional methods that violate intellectual property or proprietary rights of third party trademarks. This includes, but is not limited to, using a third party trademark (or a term confusingly similar to it) in your URLs."

This should be reworded to be like Section F.6. to avoid confusion as stated by some one before.

"Advertiser Trademarks. Unless approved in writing by the Advertiser you will not adopt or use an Advertiser's company names, trademarks, trade names, brands, shop signs, domain names or URLs (specifically, any term before the third "/" of your URL) or any variations thereof as your own company name, trademark, trade names, brand, shop sign, domain name or URL."

> Next, there is this one...
>
> "Publishers may only place links and/or promotional content on sites they own. Affiliate links on third party sites such as Craigslist, MySpace, etc. are not allowed."

Just promote your site there now. This type of promotion was an easy way to get someone else in trouble.

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pawnshopsnet
Posts: 1,077
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Re: New & Updated ePN Rules

Jul 17, 2009 8:23 AM
> Since SEO links in PHPBay only mask the link and not the referring URL, it should be OK, but I'd like that to be clarified.

It's not a third party as you yourself are doing the redirect on your own site.

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mrguyhp
Posts: 568
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Re: New & Updated ePN Rules

Jul 17, 2009 8:52 AM
How does this affect an RSS feed from a wordpress site say to feedburner?

For example, the feed grabs the whole page content and ebay links using PHPBay with SEO redirects so the links in the feed are to my website and not eBay. Anybody clicking the links in the feed come to my site first to set the referrer, then get redirect to the product on the eBay.

Does the new policy mean no more RSS feeds?
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collectinggb
Posts: 61
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Re: New & Updated ePN Rules

Jul 17, 2009 8:52 AM
I agree with many of the posts here that these rule changes are somewhat vague. I've no complaint about any changes as it's eBay's game and it's our choice whether to play along. So I'm not posting to complain but I am seeking clarification.

Picking up on the point made earlier about third party sites such as blogger I also ask whether hosted blogs or content on third party sites such as Wordpress, Twitter, Tumblr, Squidoo are allowed as these are not "owned" even if the IP rights of the content are. I appreciate people are offering their own view that these are OK but nobody from ePN has said that yet. If your MySpace or Facebook page isn't allowed then it's not very different from a Squidoo lens or Twitter blog in my view.

Similarly there are several third party article sites that explicitly allow authors to post articles (and retain intellectual ownership) and the ToS allow authors to include links within articles. Again these sites are not "owned" by us even if the IP rights to the articles are.

On the URL shortening. I usually make use of these services for rover links that are as long as a bus. Obviously on my Twitter page I have no choice about using a short url. Therefore it would be useful to have some clarification on this.

I do appreciate ePN want to improve the quality of the referal information they get from affiliate links (as mentioned in July ePN Newsletter). This may explain why they want to reduce the amount of url shortening being used as this often removes referral info. If that is the case will PHP redirection scripts which forward the correct refferal information to eBay be allowed? I use this method to improve SEO and track clicks from articles and third party hosted blogs etc. Again I appreciate some people are guessing ePN is OK with BANS type redirects because they are generated on the same domain but some official confirmation of this would be appreciated.

So could I ask these specific questions in the hope of a pink response please?

1) Can we use affiliate links on third party sites like Blogger, Twitter, Wordpress, Tumblr, Squidoo or article sites where we "own" the IP of the content but not the actual site?

2) Can we shorten/redirect links within our own domain if the intention is to improve SEO (we all know Google's treatment of Rover links), shorten the often very long and cumbersome rover links or carry out our own click tracking?

3) Can we use our own hosted PHP redirects (middle servers) for links we place on sites like Wordpress, Squidoo, Tumblr etc. (assuming we can still use them) if the correct referral information will be forwarded to eBay and, as per existing ToS, it is clear to users they are being taken to eBay when they click these links? I appreciate the email says it is "deliberate masking" that ePN will object to but who can say if an affiliate's desire to track clicks will one day be interpreted as deliberate masking by ePN? Is the use of redirects of rover links to stop potential SEO harm going to be judged as deliberate masking by ePN?

4) Depending if and when clarification is given - and what the decisions are - I can imagine a lot of us may have a huge amount of links to edit in blog posts, articles etc and some (e.g. Twitter) wont ever be editable. Is 1st August going to be enough time to get this all done and will we be punished for overlooked or uneditable historic links that now break the new rules?

Thanks in advance for whatever clarification is forthcoming.
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will1111@ebay.com
Posts: 146
(13 of 111)

Re: New & Updated ePN Rules

Jul 17, 2009 9:59 AM
Hi everyone,

Thanks for your clarification questions on the new policies. We're taking them down and we'll address as many as we can later today on this thread.

Will
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javatrace
Posts: 101
(14 of 111)

Re: New & Updated ePN Rules

Jul 17, 2009 10:12 AM
I take it from what I read that brand names are still ok after the 3rd slash? Including the 2 after http:

I have SEO links on my sites but when I check the referrer using the firefox live header extension it shows the referrer as cgi.ebay.com so I would think I'm ok there as well, right?
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