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haltingpoint,
Here are the answers to a few of your questions.
1. What tools will you be putting into place to help us gauge the quality of our clicks? Will we be able to see a breakout of the behavior of every click? Ie. did they click an ad, make a bid, etc.? This sounds like it will have the same issue as the ACRU problem which is that we have a nebulous answer on what a quality click will be, but will not have the proper tools to assess where our traffic may fall short in regards to those metrics. Like...our traffic is great for metric A, B and C, but crap on D, E and F which might be weighed more heavily and therefore we get canned.
Out of the gates we're providing EPCs at a campaign level, so you can segment your campaigns to evaluate what sites or campaigns of yours are effective. Note that you will need a minimum amount of clicks per campaign (on the order of ~40/day) to see a campaign-level EPC. We're also looking at ways to provide more reporting to publishers with more insight into traffic quality but we don't have a release date at this time.
2. #26 from the FAQ is particularly troubling...the bit about affiliates who drive low dollar amounts per day being lumped together. How much specifically do we have to drive to not be lumped in with the group? I have a very niche site and unfortunately I have a low total amount of traffic to it (despite ranking well and being linked to from other sites as an "authority site" and don't have the ability to substantially increase traffic. I feel like this change will specifically kill low-volume affiliates.
These are affiliates who drive just a few dollars per day. Also, this is at a publisher level so the way in which you segment your campaigns won't have any effect on your overall earnings or whether you are in the very low volume pool.
3. Please give additional details on the "communication" that will take place before an affiliate gets terminated. Is this simply going to be an email that pops up in my mail box one day saying "oops, you're no longer an affiliate and don't bother trying to contact us" or is it going to be an actual opportunity to review the site and have an actual discussion with a live person at eBay (not some call center reading off a script in India)?
We're going to try to have as personal a touch as possible but will need to focus our efforts on the affiliates who are show they are trying to drive quality traffic. If a publisher has nothing but a bunch of bad adfarm sites, they probably won't get a lot of personal attention, but if an affiliate is obviously putting effort into niche content sites, we'll try to work with them directly.
4. Please clarify on why on the old model it was bad to drive traffic to eBay if they didn't necessarily buy anything. I believe my site, which uses the Editor Kit to give a long listing of products, suffers from what you might call pogo-sticking. Or more likely people open several tabs from my site. Why does it sound like I will be punished for sending traffic to eBay when in the end, I was only compensated for traffic that drove revenue for eBay?
A click that doesn't drive a sale on eBay is not bad in and of itself. However, higher volumes of traffic that result in sales that are not directly correlated to the affiliate site is worth less than the same volume of traffic that results in highly correlated sales. In your case, the pogo-sticking can be ok, and while it may result in a slightly lower EPC, you'll still receive the appropriate amount of overall earnings.
Thanks
Steve
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