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Yet Another ePN TOS Issue To Deal With

Yet Another ePN TOS Issue To Deal With

(47 Replies / 5,711 Views)
Yet Another ePN TOS Issue To Deal With
May 11, 2010 04:59 AM
If you are using software that employs local redirects (SEO URLs) to send traffic to eBay, you need to read the new post on ePN's blog. ePN Blog Post Here is the important part of the post:
If you are currently using a 302 redirect in a method similar to the one described above, please inform us by emailing CS and make the appropriate changes immediately. From June 8th 2010, we will treat this issue as an intentional breach of our terms and conditions and any affiliate exhibiting this behavior will be expired.
Unless the redirect software (code) specifies otherwise, a 302 redirect is the default, so yes, this probably does effect you unless you are using phpBay. As for myself, I have seen where Google indexed my redirects (SEO URL) on several occasions. If you click one of my SEO URL links from a Google search results page, you WILL NOT be redirected to eBay, you will fail my referrer check and be re-redirected to my sites home page. If you don't use this kind of referrer checking, the click will go to eBay and send the referring URL as Google, which is a violation of ePN's TOS for having links on sites you do not personally own.


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by notmuchadoaboutnot.. (1) View Listings
(47 of 47)
Re: Yet Another ePN TOS Issue To Deal With
Jun 2, 2010 12:19 PM
But, regarding the redirects and ePN, since I can't get into the forum, I can't get to the patch. Can someone email me the patch? Enter something in the login area and it'll take you to a page where you'll find "forgot your password" info. The last question is: since BANS is no longer supported, abandoned by its creators, should I invest in phpBay/Zon and change my sites to that? YES! I used BANS - happily and successfully - but I've made the switch. The BANS forum folks are helpful, creative, and nice, but I think it's best to use a program that has support. Especially for those of us who are not into the programming side of things. You might even make more money if you make the change. Good luck.
(46 of 47)
Re: Yet Another ePN TOS Issue To Deal With
Jun 2, 2010 10:45 AM
I'm a BANS user, first time on this forum. Until a few minutes ago, my BANS sites were broken. The BANS forum is not allowing me to login or re-register and no answer to my support ticket.

I read here about un-cloaking my links, I did that and now my sites are at least sending visitors to ebay - before, visitors were sent to a page that said "this item is no longer active". Anyway, that is fixed.

But, regarding the redirects and ePN, since I can't get into the forum, I can't get to the patch. Can someone email me the patch?

The last question is: since BANS is no longer supported, abandoned by its creators, should I invest in phpBay/Zon and change my sites to that? They don't make much money but it's something and years of effort... hate to abandon the potential.

Thank you!
Janet
(45 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 19, 2010 12:48 PM
I believe my post tells you exactly why your links are showing up incorrectly in SE results in violation of ToS. Simply setting to permanent redirects will not solve your problem once your urls are indexed. Again, my post explains exactly why this is. Its pretty obvious from the posts on this thread that not all people understand this. So the purpose of the thread was to explain why the behaviour occurs.
I appreciate your concern, but I assure that any of my redirect links that may appear on any domain other than the one they belong on do not go to eBay.


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(44 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 19, 2010 09:52 AM
One additional point...

Ive recommended adding a redirector page to robots.txt and other have recommended htaccess.

For anyone who's been indexed as rover links, you should probably not be doing this until you've corrected the situation at the SE.

Once the rover links are indexed, the switch to 301s is intended to erase/overwrite the indexed pages at the SE. The spiders need to see the data if they are going to reindex it.

eBay should probably request that the rover links be removed from the indexes by asking the SEs to remove that data en masse. Lacking that, you can request that the specific pages be removed yourself or force a crawl by submitting the pages or a special sitemap using the pingback feature at Google and Yahoo.
(43 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 19, 2010 06:50 AM
Way too many superfluous details that only serve to cloud the issue. ePN's original bitch (if you will) was that affiliate redirect links are showing up in search engine results. eg: www. mysite.com/item-vingage_teacher_paddles.html. Clicking on this listing in Google "redirects" the clicker' to eBay and sends the referrer as being Google instead of your site, which is a violation of ePN's TOS. Forcing a 301 in the redirect will solve this problem. Or so I'm told. ;)
I believe my post tells you exactly why your links are showing up incorrectly in SE results in violation of ToS. Simply setting to permanent redirects will not solve your problem once your urls are indexed. Again, my post explains exactly why this is. Its pretty obvious from the posts on this thread that not all people understand this. So the purpose of the thread was to explain why the behaviour occurs.
(42 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 19, 2010 05:12 AM
How does your htaccess file define a bot?
(41 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 18, 2010 11:29 AM
If you are using a redirect page, simply ban it in your .htaccess file from all bots. This will help eliminate any links that may currently be indexed in SERP's.
(40 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 18, 2010 10:34 AM
I agree, it's off point. Referrers and browsers have little to do with the SE issue. This is about what googlebot and slurp et al see when they retrieve a rover link and whether they index (cache) the content under the original link, the rover link, the ebay final link or not at all.

But there's no allowance in this recommendation for the page rank and deindexing effects of the 301, the new canonical handling which implies that 301s will be doing exactly what you are trying to avoid on Google (but not on Yahoo), nor for the existence of the HTTP 1.1 303/307 codes created specifically to address this issue.

Here's a nice long read on 301/302/307: http://sebastians-pamphlets.com/the-anatomy-of-http-redirects-301-302-307/
caching is the operative word in that article. And there are specific recommendations in there for affiliate traffic.

rel=canonical and 301: http://googlewebmastercentral.blogspot.com/2009/12/handling-legitimate-cross-domain.html
"Where possible, the most important step is often to use appropriate 301 redirects. These redirects send visitors and search engine crawlers to your preferred domain and make it very clear which URL should be indexed. This is generally the preferred method as it gives clear guidance to everyone who accesses the content. Keep in mind that in order for search engine crawlers to discover these redirects, none of the URLs in the redirect chain can be disallowed via a robots.txt file."

With the introduction of cross-domain canonicalization in Dec 2009 a 301 tells google to deindex the source (your redirector) and index the target (the rover link or eBay destination page) instead. Since we don't really want to index either in the SEs, use of robots.txt to exclude the redirector page is critical.

Just using 301 will deindex your links and index eBay pages, removing any page rank you might have and may affect the containing page rank. I see no reason to allow the SE to index the redirector page. I view the redirector as a behind the scenes page that shouldn't be promoted.

301: use B instead of A forever and deindex A
302: use B instead of A for now, but ask again
307: use B instead of A and index A
303: same as 307, but forces GET for POST requests (for use with forms)

307 should be used for HTTP 1.1 clients. It was created for this purpose.

If someone is here that has experienced the SE indexing rover links, please post more info about what SE was involved and the redirection process involved.
(39 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 18, 2010 07:10 AM
To clarify: Forcing the 301 should solve the problem of search engines indexing your redirect URLs in the future. If the SEs already have some of your redirect URLs indexed, you need to employ some kind of referrer checking to stop any clicks on them from going to eBay. ePN says you have until June 8 to take care of this problem, but it may take months for the links to drop-off the SEs index.


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(38 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 18, 2010 07:06 AM
Way too many superfluous details that only serve to cloud the issue. ePN's original bitch (if you will) was that affiliate redirect links are showing up in search engine results. eg: www. mysite.com/item-vingage_teacher_paddles.html. Clicking on this listing in Google "redirects" the clicker' to eBay and sends the referrer as being Google instead of your site, which is a violation of ePN's TOS. Forcing a 301 in the redirect will solve this problem. Or so I'm told. ;)


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(37 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 18, 2010 02:59 AM
Just to clarify the issue; as this thread muddies the waters a little.

The issue is purely down to how search engines index your site.

When a user clicks a link on your site to your redirect script; the following happens:
- Their browser will request the page (as it doesn't know its a redirect script).
- The browser will pass a referer where the link was found (e.g. http://www.mysite.org/mypage.htm)
- Your redirect script tells the browser, you need to go somewhere else (at this stage it doesn't matter if its 301 [permanent] or 302 [temporary]). Lets assume this is a roverized link.
- The browser will request the roverized link, passing the same referer as before (http://www.mysite.org/mypage.htm)
- EPN responds with a 301 permanent redirect to the final ebay target
- The browser will request the final ebay target, passing the same referer as before (http://www.mysite.org/mypage.htm)

Now; lets assume the browser is a search engine indexing your site and likes the content of the final ebay target.

Scenario 1
- If you have redirected initially with a 302 [temporary] redirect, the search engine will attribute your original redirect script URL with the content on the final target ebay page.

Scenario 2
- If you redirected initially with a 301 [permanent] redirect, the search engine uses the url of the final ebay target as this is the last part in the permanent redirect chain for the indexed content.

This is where the issue lies: assume Joe User searches on the search engine for the keywords found on the final target ebay page.

In scenario 1, the user clicks on the link on the search engine. The search engine directs them to your redirect page.
- Their browser will request the page (as it doesn't know its a redirect script).
- The browser will pass a referer where the link was found (e.g. http://www.google.com/search?q=keyword)
- Your redirect script tells the browser, you need to go somewhere else. Lets assume this is a roverized link.
- The browser will request the roverized link, passing the same referer as before (http://www.google.com/search?q=keyword)
- EPN responds with a 301 permanent redirect to the final ebay target
- The browser will request the final ebay target, passing the same referer as before (http://www.google.com/search?q=keyword)

So, in this scenario, the user is effectively going via your redirect script which means your campaign ids are then being attributed to content on the search engine due to the referer. In other words, you are using your campaign ids on domains you do not own nor have control over (clear violation of ToS)

In Scenario 2, the search engine has attributed the final ebay page to the content so the user will simply go straight to the final ebay page when they click the link in the search results.

You can offset this to some extent by adding your redirect page's URL to your robots.txt disallow list; but this depends upon the indexer to respect that disallow list.

Good practice suggests that you (or the tools you use) should:
- disallow the redirect script in robots.txt
- check referer when requested to ensure you only roverize the clickthrough if the referer is from a domain you own or control (otherwise just pass it through unroverized)
- always use 301 permanent redirects for offsite redirects.
(36 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 17, 2010 08:15 PM
So wait, the concern is that in doing the redirect, the referrer might be lost? I am pretty sure that the address of the redirect page is still supplied at least, i.e. EPN can see the domain the referral came from, but I'd better look into it I suppose...
I'm almost positive that it's a browser standard that the referrer is indeed carried through on a 301 or 302 redirect. I've seen it myself locally on FF2+3 and IE7+8, and my ePN commissions and account good-standing are depending on it out there in the wild. -h



[Some Handy Aggregated Reference Info for ePN Affiliates and eBay Developers]

(35 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 13, 2010 09:19 AM
Julia_N, thanks for both updates.

For those affiliates who are non-programmers and are inadvertently violating the TOS, any way that ePN can help identify problems before pulling the plug will no doubt be appreciated. Working with partners as much as possible is always a good approach.

Thank you.
(34 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 13, 2010 07:35 AM
Hi thisismyepnid,

Thanks for the suggestions. The percentage of referring URLs is definitely something we have thought about adding and seems like many other affiliates would like to see the same. We'll update you with news when we have it,

Julia
(33 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 13, 2010 05:12 AM
While we've got a pink in the room, I'd like to ask: Is there any possibility of getting a report in our Dashboard to let us know if we're sending any referer-less traffic or any non-compliant 302s? It would help us catch anything we might have missed in updating for compliance.


-- The difference between stupidity and genius is that genius has its limits.

(32 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 13, 2010 02:25 AM
Hi all,

We wanted to address some of the main questions that have come up following our recent blog post on 302 redirects both here and in the blog comments.

Is this a change in policy?
No, the blog post was to help educate our affiliates on some recent findings we uncovered during one of our routine account reviews. We realize this is a common method used and wanted to address the issue in a timely manner.

So are all 302 redirects banned?
No, not all use of 302 redirects are banned. The example outlined in the blog post was the most commonly used method by our affiliates who were found showing this behavior. As long as your redirect method does not cause the search engine crawler to index the contents of the destination page (eBay Page) to the redirect URL you should be fine.

How do I know my account is impacted by this?
We recommend that everyone re-evaluate their account to ensure they are compliant. However, we are aware of the main publishers that are affected by this issue and we will be contacting them via email to work with them on resolving this.

Will I be expired if my account falls into this bucket after the specified date?
We know that in most cases this is unintentional and that is why we are working with our affiliates to fix it. To help us monitor and prevent this problem from increasing in volume, we set a deadline by when we expect most of our affiliates to update their links. After this date, each case that we find will be carefully evaluated by the team on a case by cases basis, taking into consideration various areas such as the severity of the problem, including the number of links of affected, the level of difficulty in implementing the changes etc. This evaluation will inform the decision whether we choose to make an expiration, although in many cases, we expect we can work with the affiliate to remove the problem .

Julia
(31 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 12, 2010 09:41 PM
Google generally obeys robots.txt files, so blocking your redirect page should help.

Has anyone addressed the page rank and indexing issue here? 301's will transfer all your page rank assigned to your redirector to eBay and instructs the SE to index the destination, which in this case is a rover link. Isn't that a path to self destruction? Your redirect pages get deindexed and replaces with your rover links. ???

Seems to me that blocking the offsite referrers woukd make more sense.

And finally how are all the poor non-programmers using EKs and such supposed to deal with this?
(30 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 12, 2010 03:30 PM
One of the mods on the BANS forum has confirmed that as long as cloaking isn't enabled then I shouldn't be in breach of EPN T & C's. Of course I may get a warning for referrer issues (I still don't have a clue what that means).
I suspect you were told that without cloaking, you would not be sending any 302s, and so you were safe on that count. But you're not doing referer-checking, so you could still be sending traffic that does not provide the referer. Which is apparently also against the TOS ( at least, as defined by the "transparency" email that people have received).


-- The difference between stupidity and genius is that genius has its limits.

(29 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 12, 2010 03:17 PM
One of the mods on the BANS forum has confirmed that as long as cloaking isn't enabled then I shouldn't be in breach of EPN T & C's.

Of course I may get a warning for referrer issues (I still don't have a clue what that means).
(28 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 12, 2010 12:27 PM
Although I have some very succesful EPN sites most of what has been written in this thread has gone totally over my head. Redirects, referrers, SEO URL's mean nothing to me. I'm good at promotions and marketing and writing good content-it's a pity that's not enough these days.

I am also a BANS user-I have never cloaked my links but am I right in thinking I still need to adopt the fix ?


Yes, see post 5 earlier in this thread. You need to get over to the BANS forum and read BANS referer checking in the advance mods area.
(27 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 12, 2010 11:37 AM
@markozd - If you're updating the script anyway, you may want to add some kind of referrer checking to make sure the referrer is actually the domain the link is supposed to be on. If it's not, redirect the link to the site's home page instead of eBay. Hell the BANS people did it, so it couldn't be that hard. ;)


Yeah, I need to check that, but like I say, I am sick of it all... and I haven't quite got my head around the issue yet. So wait, the concern is that in doing the redirect, the referrer might be lost? I am pretty sure that the address of the redirect page is still supplied at least, i.e. EPN can see the domain the referral came from, but I'd better look into it I suppose...

I am not so sure about Google indexing redirect pages, I mean, they are empty?! Or did I misunderstand the issue?
(26 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 12, 2010 10:49 AM
Although I have some very succesful EPN sites most of what has been written in this thread has gone totally over my head. Redirects, referrers, SEO URL's mean nothing to me. I'm good at promotions and marketing and writing good content-it's a pity that's not enough these days.

I am also a BANS user-I have never cloaked my links but am I right in thinking I still need to adopt the fix ?
(25 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 12, 2010 09:56 AM
Anyone care to speculate on next month's ePN drama? ;)
There's no telling, but we can be sure it'll be something. Over on the seller's forum, someone started a thread titled "eBay made no changes today" -- he thought it was newsworthy. Turned out he was wrong, though. :-p


-- The difference between stupidity and genius is that genius has its limits.

(24 of 47)
Re: Yet Another ePN TOS Issue To Deal With
May 12, 2010 08:30 AM
@markozd - If you're updating the script anyway, you may want to add some kind of referrer checking to make sure the referrer is actually the domain the link is supposed to be on. If it's not, redirect the link to the site's home page instead of eBay. Hell the BANS people did it, so it couldn't be that hard. ;)


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