I think all this is is ebay pulse information brought to all listings. It has nothing to do with keywords, it has to do with catagories an item is listed in. In the case of the playboy magazine it was listed in: MAGAZINES/BACK ISSUES... The system takes the top five most watched listings in that catagory and then shows them at the bottom of ALL ITEM PAGES within that listing.
So regardless of what you've looked at, everyone sees the exact same top five most watched items within the catagory they are searching.
This is just wrong on soooo many levels.... let us count the ways:
1. TIMING... shouldn't have been implemented in the all important 4th quarter.
2. HONESTY... Ebay said they would give us 60 days notice before making such changes.
3. HONESTY... ebay said that the "second and last" changes were Oct. 1st.
4. INVASION... It's our item pages, designed to give a description of the item we're selling, information relative to the item/seller.
5. MISREPRESENTATION: Disclaimer saying seller is responsible for the ad and we're not.
6. OPT OUT MISREPRENTATION... told we could opt out yet the module appears anyway
Need I go on?
Must use Buy It Now and PayPal.
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What I LOVE is the little sentence ebay puts at the bottom of our listings: 
