Stores sellers,

For those of you who missed the General Announcements Board post on RSS technology expanding to eBay Stores, you can read the full post at Link

RSS, which is essentially short for "Really Simple Syndication" (some people prefer to call it "Rich Site Summary"), is a technology that makes it easy to see updated headlines from websites or pages that internet users like. This year eBay has been working to incorporate this technology for members to utilize on eBay.

eBay Stores sellers are now able to set up a "feed" that will send out a regularly updated summary of the most recently-listed items in their Store to people who subscribe to it. This can be a great way for your customers to keep informed about your new listings.

If you're a Store owner who is interested in providing listings via RSS feeds, go to "Manage My Store > Listing Feeds (within Store Marketing)". Click on "Distribute your listings via RSS" and click "Apply". The RSS button should appear on the lower left hand side of your Store.

To subscribe to a RSS feed, you'll need an RSS reader or aggregator to gather and view the updates. Several free and commercial RSS readers are available, and some examples can be found on dmoz.org (just serch for "RSS News Readers"). Once you have an RSS reader, simply go to the bottom of any RSS-enabled page you are interested in, click on the RSS button, copy the URL from the page that opens, and paste it into your reader to display the content in RSS.

Darlene
eBay Stores Marketing