jess@ebay.com wrote:
Hi City-Satins,
The picture is not the right venue to communicate brand information to the buyer. We encourage you to use the title, description, and item specifics to clearly identify the brand of the clothes you are selling. In the picture buyers want to see as clear picture of the item being offered as possible and text in the picture distracts from the quality of the picture.
-Jess/Seller Standards

Hi Jess
Apparently you have never listed a lot, or you would not offer up that statement as fact. You are wrong.
If I'm listing a lot of 15 dresses, I will provide a description of each in the text. But I will also provide a picture of all 15 dresses. If there are 2 blue dresses (for example) and one is by Antonio Melani and the other is by Jones New York and there are 3 green dresses and one is by Chicos, one is by Gianni Bini, and the third is by Rena Rowan, it makes perfect sense to have a label below each picture indicating the brand name of that particular dress.
This is not a substitute for brand information in the text of the description but it is a clarification of what the buyer is getting in the lot.
Buyers get confused enough without eBay now prohibiting sellers from positively identifying the individual items in their lot.
It's also a useful space, as shown in the previous poster's picture, to point out features or flaws in an item rather than merely describing them.
Only 2% of people use text as their primary source of information. For the other 98%, the first preferred source is visual.
That's MISSUS Policy Witch to you