I have noticed that many of the sellers who post on the feedback board say there is no need for a seller to try to do things which will prevent their customers from being dissatisfied. They say that a dissatisfied customer will say things about the seller which are just as good as a satisfied customer would say.

That is entirely different from what I learned about selling. But, since so many of our poster say this, I thought it might be good to look into it further.

This question came up when I said that a dissatisfied customer is more likely to say something bad about the seller, or to give lower ratings than a satisfied customer. Many of our posters disagreed with me.

I also said that if a seller does 7 things that a customer dislikes, the customer is more likely to give lower ratings on the DSR's than if the seller had done only one of those things that the customer dislikes. Many of our posters disagreed with me.

If those posters are right, it would make it much easier on sellers to get high DSR's because they would not have to try to satisfy their customers. But, if those posters are wrong, the sellers who assume they are right need to know which is the best way.

I thought we might discuss this further to try to determine which is best for sellers to do.