Thanks, paperhut, for the reply.
Actually, the B&W example was an expanded version with several additional pages devoted to the exhibitors themselves exhorting them toward aggressive marketing of the film. Those pages are not in the color example. The balance of the remaining material is identical with some slight expansion of promotional options. Layout is quite different, however ~ it was not just a repeat, it was significantly redesigned. Both have a 1942 copyright date.
Despite weeks of online and telephone research, I can find no definitive answer to why there were two fundamentally different pressbooks done or which one is 'the first'. Maybe it doesn't matter, but it is confusing.
Whatever the answer to those questions, I have to believe both are rare. No example appears in Heritage Auctions historical.database going back to the 1990s, nor are they noted on any other website. Now the question is, does anyone care?