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I don't think that gallery pictures are worth the expense on most media items like VHS, DVD, CD, etc. The majority of people find these items by doing searches on the title, artist name, actor name, etc.
The only time I would recommend using it for such items is if you've got a genuinely rare or unusual version which can be quickly & easily identified in the gallery picture, so it might draw more interest.
For most common small dollar media items, your listing money is better spent on BIN than gallery. I use BIN on most of the items I sell, and a good chunk of them end up selling with BIN because people don't want to wait for the end of the auction, especially on common titles.
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Must use Buy It Now and PayPal.
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