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Last Post Aug 20, 2009 11:29 PM by: rserafin203
Replies: 408
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bkautzman13
Posts: 49

Top Ten Tips for Selling Cards

Aug 1, 2002 3:20 PM
There are so many questions asked here...."how do I sell this" "How much is this worth" "how much work do I have to put in" "why am I not getting any bids" etc.

This is just a guide...but I see so many auctions that should go for more except for a couple of fatal mistakes by a seller...I'm just trying to help out a bit.

1) payment methods. It helps to accept as many different methods of payment as possible. A huge mistake people make is when they only accept money orders. I have seen tons of auctions that go for less than half of what they should simply because the seller is adamant in the fact that he will only take money orders. Consider this: I have to drive three miles out of my way and pay an extra $3 to purchase a money order. Is that an option to me? No. Now, consider this. After extensive research, I have found that 70% of my auction winners have payed by personal check. About 20% have payed with a money order...10% via paypal...and one crazy guy who payed with cash even though I clearly stated that I don't accept cash. I strongly recommend that people accept paypal and become verified. I would be willing to bet that the extra money I pay to paypal has been made up tenfold by higher bids (and a short postscript....I rarely bid on auctions that don't accept paypal).

2) Shipping charges. Of course, we all want to get compensated for our shipping and handling expenses. It is important to think about which costs are the most important to make up. I have seen the fees associated with ebay..and I honestly believe that charging a bit lower for shipping than what it costs me results in higher bids. I also believe that stating right in my TOS that I guarantee shipment within 24 hours of auction end helps. Finally, don't forget to include complete shipping charges in the TOS.

3) Negativity. I can't emphasize enough...any negativity in a TOS hurts the final bid. I see so many negatives in sports card auctions, it's no wonder why the market has gone down. The worst part is, the negatives in most of the auctions I see are covered by ebay's rules. For instance....people who warn about leaving negative feedback will never get my bid. Simply put, they scare me. What if something catastrophic did happen that resulted in a delay in me completing my obligations? I don't want a mar on my record from some misunderstanding seller who has a "negative feedback" rule set in stone in his TOS. I know I am not alone here. In general, a negative comment in a TOS leads the potential bidder to believe that he is dealing with a grumpy seller.

4) Customer Service. A seller, regardless of the venue, must have good customer service skills in order to be successful. Good customer service starts with the TOS. This follows very closely with #3....when describing an item, say exactly what a potential buyer will want to hear...keep it positive. Along with the customer service aspect comes the carefully worded TOS. A little HTML knowledge goes a long way....read the page ebay provides for that. Pay special attention on how to make new paragraphs. Use proper punctuation and spelling. Describe everything. If it is a 500 card lot, listing every card will get better bids. Finally, give an accurate and thorough description of the card(s)

5) Key words: Words to avoid. Don't use the word "mint" unless SGC, BGS, or PSA says it's ok. Don't quote Beckett (or any other price guide). Don't put a potential value on something. Don't speculate (ie...calling someone a future Hall of Famer). Don't say where the item came from unless it is describing something that is in less than desirable condition (i.e. "These are cards that I have upgraded from"). Don't try to use pity as a sales pitch. Don't use the words "rare" or "look".

6) Key words: Words to use. This is more important than number six. It is imperitive that one takes into account what a person will be searching for. Some key word
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bkautzman13
Posts: 49
(1 of 408)

Re: Top Ten Tips for Selling Cards

Aug 1, 2002 3:21 PM
(cont)

Some key words to include in a title: year, set, issue, name, card number. Make sure the player's name is spelled right. Use as many characters in the title as possible. When typing the year, use the full year and the 2 number abbreviation (ex: 75 1975 Topps). Put the number of cards in the lot in parenthesis.

7) Feedback. This is a tricky one. I, for one, consider it very unprofessional to mention feedback in any stage of the transaction. I have left feedback for every individual I have ever done business with on ebay. As a seller, I have only failed to receive feedback from one buyer...and that was because he went NARU shortly after I sent the item out. Think about this for a second. I am very proud of my feedback...it is over 100 with no negatives on my current name. As a buyer, I don't really even notice the number of positives. I look at the number of negatives and the percentage of repeat buyers. Also, if there are negatives, I look for what the reasons were and how professionally the seller dealt with those negatives. It makes no sense to me to beg for feedback...and it makes no sense to me to threaten with feedback. Feedback is voluntary and should be treated that way.

8) Scans. The importance of a scan is largely dependant on what is being sold. I expect a scan for any single card. Generally speaking, the more expensive the card, the more money should be spent on a scan. I can't make logical sense out of paying $2 for a scan of a card that will only fetch $10. If I expect more than $20 out of a card, however, I will start to think about how much money to invest in the scan. Properly picking when to invest such money can pay great dividends.

9) Experience. Of course, people get better at selling with experience. the major problem I see, however, is people who get lazy with their experience.

10) After the Auction. To me, the most important part of being a seller is getting repeat buyers. I don't sell on ebay often...but I sell often enough to know how valuable repeat business is. I have had two repeat buyers. One of them put in a fantastic snipe bid that raised my sell price by over $50 at the last minute. The guy has been watching all of my auctions based on good customer service. He found something he liked, and he bid on it. We sent simultaneous emails upon the end of the auction. His first sentence was, "Sorry I had to snipe you"; while my first sentence was, "Nice snipe." We are currently working on a trade outside of ebay (he found my website through another source).

I sure hope this helps someone make some more money. Thanks for your ears....and please respond with more suggestions, flames, and points.
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mikonov
Posts: 37
(2 of 408)

Re: Top Ten Tips for Selling Cards

Aug 1, 2002 3:51 PM
8) Scans. The importance of a scan is largely dependant on what is being sold. I expect a scan for any single card. Generally speaking, the more expensive the card, the more money should be spent on a scan. I can't make logical sense out of paying $2 for a scan of a card that will only fetch $10. If I expect more than $20 out of a card, however, I will start to think about how much money to invest in the scan. Properly picking when to invest such money can pay great dividends.

Hi bkautzman13,

Great post but one thing I don't understand. Do you go to Staples and get them to scan a card for $2.00? I would recommend buying a scanner from Wal mart for like $65.00 it will be the best investment on eBay you can make.

I use a scanner and I have to admit your post is exactly how I would have said it. A picture makes the auction. I can tell you how many times I have found auctions with out scans and won them for so low. Then I resold the for 5X as much just because I gave a better discription and a scan.

Great work though and I will be saving your posts.
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bkautzman13
Posts: 49
(3 of 408)

Re: Top Ten Tips for Selling Cards

Aug 1, 2002 3:57 PM
Thanks for pointing that out, mikonov. I feel I may have worded that paragraph a bit better (a great example of why it is so imortant to carefully word a TOS:).

I was actually referring to the cost ebay charges. I generally go with the free scan unless I'm expecting more than $20 for what I'm selling.

And I agree...investing in a decent scanner is a wise idea. I have used mine for more than I ever imagined when I bought it (I paid $75 at Office Max).

Also, thanks for the feedback.
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gisman
Posts: 1,391
(4 of 408)

Re: Top Ten Tips for Selling Cards

Aug 1, 2002 5:03 PM
Good tips. I've gotten some real bargains from sellers who misspell names. Also, you could add something about reserve auctions... don't use them -- they're a big put-off! If you absolutely must, set your initial bid price to the lowest you'd expect to get for the card(s).
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daggerwoods
Posts: 29
(5 of 408)

Re: Top Ten Tips for Selling Cards

Aug 1, 2002 5:32 PM
Great tips BK...

I like the one about accepting Paypal. I too pass over many auctions (especially US-based) because the seller won't accept online payments. I've found money orders to be expensive, a pain to go get, and very much like cash when it comes to security. I hate 'em.

You should have mentioned about not forcing buyers to pay for the privilige of using Paypal as well... i.e. pay the Paypal user fee for the seller. I find that this is getting more and more prevalent. I recently won a team set and the seller says in his TOS "If you want to pay with Paypal, write me for terms." I'm thinking "TERMS??? Buddy, the terms are I pay with Paypal and YOU pay the fee. Call it the cost of getting paid instantly!" Needless to say, I sent him a cheque and we'll both end up waiting a while.

Oh, and what's the problem with quoting a current BV in the TOS? As long as there's a good scan and/or the card is described well, a buyer can figure out the relative value of the card compared to BV. I kinda like it when a BV is quoted... it lets me quickly figure out what fraction of it I'll set for my max bid *L*

Again, great tips...
:)
DW
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jmn(19)
Posts: 55
(6 of 408)

Re: Top Ten Tips for Selling Cards

Aug 1, 2002 5:54 PM
Very good points by original poster.

As a person that has been on eBay for 4 years and have feedback about equally as a seller and buyer, I'll add my two cents worth.

1) I have had 600 sale transactions with a breakdown similar to the 70-20-10, although the last one is split between Billpoint and Cash (and postage stamps) for small amounts. I have only taken one bad check (for $1.19), so I can't understand why someone with good feedback has to wait for check clearance!

2) I charge $1 total for single card auctions, I want people to buy multiple items from me, I'll absorb additional shipping costs if it encourages increased bidding and sell through! Charging more just deflates the amount a person is willing to bid and creates displeasure when they see a $0.37 or $0.60 stamp for a $2 to $4 charge. As for sending a small item Priority Mail, waste of bidders money or amount that could have been used to bid up the item to net the seller more.

3)Feedback, I always leave it, I stopped begging for feedback after I got over a couple of hundred. I have no negatives because I am willing to communicate with my buyers and sellers, I do occasionally leave negative feedback for obnoxious and outrageous transactions, but not for non-payers. Occasionally I get a transaction where the mail is slow, probably 6 deals where the postmark is about three weeks old, so allow for this by giving a person a "heads up".

4)Upon receipt of payment or item, a person should leave feedback or send an e-mail.

5)Consider selling outside of the United States, Canada and Japan have great bidders, I have also sold to Belgium, France, and Germany. Global Priority Mail is just $5 for an envelope size package.
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bkautzman13
Posts: 49
(7 of 408)

Re: Top Ten Tips for Selling Cards

Aug 1, 2002 6:25 PM
thank you all for the comments.

Gisman: I agree with you about reserves. I didn't include them simply because I feel that they do indeed have their place. A card that has less than a $100 book value, though, does not need a reserve....it all depends on what's for sale. If I had a truly rare and antique item (like a '52 Mantle, for instance), you bet your bottom dollar I'd put a reserve on it just to see what I could get for it without actually entering into a contractual obligation. Chances are, I would offer to sell it to the highest bidder anyway....but I'd want to be protected while getting a good feel for what the market was like.

Dagger: I have never seen such "terms" about using paypal...but I can assure you that I would not bid on such an item. As far as quoting book prices goes, I am fairly certain that there is a significant percentage of people who collect cards on ebay (perhaps 30%) who pay Beckett no relevance at all....people who feel that Beckett has no place in the Hobby. I have chatted and corresponded at length with many of these people....and we all feel that quoting Beckett is a huge turnoff. Many times, it makes the TOS sound like if the seller doesn't get that Beckett price, he will be getting ripped off. Just a little mis-wording that may potentially rip a couple of newbies off. Basically put, if I'm in the market for a card, and I'm thinking of putting in a bid for that card, I already know what I'm willing to pay...and it's never even close to book. My favorite, though, is when a card is advertised in vg condition, and the high book price is quoted. Talk about a potential for someone being misled....

jmn:

1) I accept billpoint, but have never had anyone pay me via billpoint. I don't accept cash simply because it creates too many possibilities for bad business. I have sent cash in the mail twice...it has turned up missing twice. I've never gotten a bad check...but I will always wait for the check to clear for amounts over $20.

2) I agree totally. I have shoeboxes full of toploaders, penny sleeves, team bags, hard plastic cases, etc. I don't charge for those. Bubble mailers cost me $0.40 ea. Postage is alway a consideration. Most important to me, though (and its something that I get a lot of flack for), is the trip to the post office. None of that changes if multiple lots are won by the same person except possibly the postage. That is why my shipping won't increase until either the cost of postage goes up or until I have to use something other than a bubble mailer to send the item. One dollar is an incredible deal for shipping...I bet you make a lot more money on your bids because of it. I also agree with the comment about priority mail.

3) Again....I agree. Believe it or not, many people make decisions about whether or not to leave feedback based on how much feedback that particular individual has left about others. I've never left a negative or a neutral....but I would if the situation demanded it. I've also had a couple of deals where the mail was slow. In these cases, it pays to have the exact knowledge about when the package was shipped. Additionally, I always foot the bill for insurance for any product over $25 so I can provide a copy of the receipt as proof if the mail is slow (I always state this in my TOS...I think that also helps with bidding).

4) I agree. I leave feedback upon receipt of payment. I have started to commend sellers who do so in my return feedback as a buyer.

5) I have nothing against selling outside the US...but there are too many uncertainties in such transactions. For one, I hate having to charge such an exess amount for shipping. I always check the "US Only" box when I'm listing, but if a buyer communicated well during the bidding process, I would have no trouble trying to work out a deal to ship the item across seas.
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bkautzman13
Posts: 49
(8 of 408)

Re: Top Ten Tips for Selling Cards

Aug 1, 2002 6:29 PM
One more point I thought I'd make. I mentioned how I thought mentioning feedback in the TOS was unprofessional. However, I do, oftentimes, make a breif mention of it. This sounds kind of oxymoronic, I know, so I guess I'll have to give an example.

Here is an excerpt of a common statement I make:

"Shipping is guaranteed within 24 hours of receipt of payment. The winning bidder can verify receipt of payment by checking feedback."

Basically, this statement is just telling the buyer how he can verify when I have received the payment. Consequently, he can know exactly when the package was mailed out (within 24 hours, excluding Sunday and holidays).
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jmn(19)
Posts: 55
(9 of 408)

Re: Top Ten Tips for Selling Cards

Aug 1, 2002 6:44 PM
Actually bkautzman13, I still only charge $1 shipping to those countries, plus $0.25 each additional card. When you ship a toploaded card in a regular envelope, that is the postage cost, international bidders have to be prepared to wait up to two weeks to receive.

I also have been very successful in getting cards safely to their destination using just a toploader, a sleeve (when you cut the end of a letter size envelope, you have enough for three sleeves), and taping the end of the sleeve and into the envelope so it doesn't shift. I tend to sell $4 to $8 auctions, larger winners get an upgrade to a used bubble envelope with a new address label. I always pay for the Billpoint charge, I get my money, the bidder saves the stamp and gets the cards earlier which translates into perhaps a higher bid.
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mikonov
Posts: 37
(10 of 408)

Re: Top Ten Tips for Selling Cards

Aug 1, 2002 6:53 PM
I just thought of another thing most american sellers almost never do. I live in Canada and it amazes me how many american sellers BLOW their chances of me bidding because they are to lazy to find out how much it actually costs to send to canada. I am a very good buyer and I pay. But here is why, A card costs about $0.60 in a Top Load and normal envelope to send to Canada by USPS. I think if you are to sell to Canada and/or the rest of the world that the American seller should do a little research when selling and list how much they want. A line like this Hinders your sales "Shipping is $2.00 in the USA and international will be more" If a bidder has to ask the seller before he bids while he is waiting for a quote he will find something else to bid on. Thats a fact.

As a Canadian Seller I get 70% Cheques, 20% MO (including BidPAY) and 10% Cash. Out of the great Province of Ontario.
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mikonov
Posts: 37
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Re: Top Ten Tips for Selling Cards

Aug 1, 2002 6:55 PM
P.S. I do not ship in Bubble envelopes unless they want to buy one for $0.75 US, They are too slow and add to the postage.
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swthurs
Posts: 49
(12 of 408)

Re: Top Ten Tips for Selling Cards

Aug 1, 2002 7:38 PM
Excellent pts!! I agree with alot, and TOS, the ones you have to pay in a certain amt days make life difficult. I work full time and some, so sometimes it is hard to stop the bank during the week. I usually run most of errands Sat mornings.
On the scan part, while a scan is good, but one note is a scan can tell 100 things about it and not tell you 100 things about it. Don't believe everything in a scan. Def be cautious and check everything out as mentioned above.
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swthurs
Posts: 49
(13 of 408)

Re: Top Ten Tips for Selling Cards

Aug 1, 2002 7:39 PM
should be "stop by the bank"
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twizzybop
Posts: 1,438
(14 of 408)

Re: Top Ten Tips for Selling Cards

Aug 1, 2002 9:07 PM
I have to drive three miles out of my way and pay an extra $3 to purchase a money order.

Oh on your way to the post office cause you need a stamp for that envelope so you can get me the MO. Buy it there for .90 and now your problem is solved. How about your nearest convience store .69, still problem is solved.

Don't quote Beckett (or any other price guide).
Ok so instead of helping you out with the price of the card. Go ahead and bid 50.00 on a card that books at 5.00. Re-read your # it is called customer service.

What if something catastrophic did happen that resulted in a delay in me completing my obligations?

Your SOL cause even according to ebay you first have 3 days to contact and 17 days minimum before a FVFC fee is served apon you. Thats of course comes after the NPB I just filed.
Negative: Sent e-mails, NPB and FVFC filed, still no payment after 3 weeks.
Not my problem that you can't pay and stick in your binding contract.

P.S. I do not ship in Bubble envelopes unless they want to buy one for $0.75 US, They are too slow and add to the postage.
I get mine for .20 per padded envelope and for me to ship to canada is .85. I show complete shipping and handling. Don't like my prices, then simple don't bid

I work full time and some, so sometimes it is hard to stop the bank during the week.
So go to your nearest wal-mart and buy there. They don't mind you take the items out of the store to pay a week later or so. They like the delays as well.
<
b>Don't speculate (ie...calling someone a future Hall of Famer).

So you mean to say Brett Favre won't ever make the hall of fame even with his great #'s?

Scans. The importance of a scan is largely dependant on what is being sold
I have and use 1 scanner so once again your SOL.
Would you rather I use my digital camera that doesn't have a flash and takes crappy indoor pictures?

I recently won a team set and the seller says in his TOS "If you want to pay with Paypal, write me for terms." I'm thinking "TERMS??? Buddy, the terms are I pay with Paypal and YOU pay the fee
Sellers can't do a surcharge end of story.Against the law,paypal and ebay.

Feedback Optional/voluntary end of story.
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