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Last Post Apr 13, 2007 2:31 PM by: deirdre@ebay.com
Replies: 76
deirdre@ebay.com
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Attract Repeat Buyers with New Combined Shipping Discounts - Apr 13

Apr 13, 2007 12:59 PM
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suzanna@ebay.com
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Attract Repeat Buyers with New Combined Shipping Discounts - Apr 13

Apr 13, 2007 1:05 PM
Hi everyone,

Thank you for joining our online workshop on Combined Shipping Discounts. We would like to use this hour to talk about the new Combined Shipping Discounts tool which recently launched.

We look forward to an interactive session, so we welcome your feedback and questions.

Suzanna
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suzanna@ebay.com
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Attract Repeat Buyers with New Combined Shipping Discounts - Apr 13

Apr 13, 2007 1:05 PM
Here is a quick overview:

As a seller, if you offer to combine multiple items for shipping, you should use the Combined Shipping Discounts tool. This tool allows you to easily set up discount rules, and also allows eBay to help educate your buyers about your offer through buyer messaging tools.
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suzanna@ebay.com
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Attract Repeat Buyers with New Combined Shipping Discounts - Apr 13

Apr 13, 2007 1:06 PM
As a seller, why should you offer Combined Shipping Discounts?

There are several compelling reasons why offering this service can be good for your eBay business:

• When you offer combined shipping discounts, eBay’s buyer messaging educates buyers about your offer, resulting in the potential for more multi-item purchases from buyers
• It is a common e-commerce best practice. Most e-commerce sites offer to combine shipping when more than one item is purchased. Buyers have come to expect this when shopping online.
• Stay ahead of the competition! The more options you can provide to potential buyers, the more your listings will stand out among the competition. Buyers want choices, and offer combined shipping discounts allows you to give a buyer a reason to buy more from you.
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suzanna@ebay.com
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Attract Repeat Buyers with New Combined Shipping Discounts - Apr 13

Apr 13, 2007 1:06 PM
How to set up Combined Shipping Discounts in the new tool:

Go to My eBay and select Preferences under My Account. In the Selling Preferences section, select “Show” for “Combined payments and shipping discounts”, then select “Edit”.

You will see several discount rules that can be applied whether you use flat rate shipping (entering your own shipping cost amount) or calculated shipping (using the eBay Shipping Calculator)
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suzanna@ebay.com
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Attract Repeat Buyers with New Combined Shipping Discounts - Apr 13

Apr 13, 2007 1:07 PM
These enhancements to the shipping discounts tool give you greater flexibility, better messaging to buyers, and a new promotional tool related to combined shipping.

Features of the new Combined Shipping Discounts:

• Greater Flexibility – Offer different discounts for different items. If you offer a mixed product line, you’ll soon be able to set different discount rules for different items. For example, if you sell bowling balls and bowling shoes, might charge more shipping for the heavier items and lower shipping for the lighter items. You are now able to create custom profiles for your product line(s) and apply these profiles to the discount rule you have in place.
• Promotional Shipping – Have you ever wanted to offer a promotion on your shipping rates? Now you can! Promotional Shipping is the ability to offer a shipping incentive to buyers who shop with you. For example, you could say “Spend $25 and shipping is free!” or “Buy 3 items and shipping is $5!”
• Enhanced buyer messaging and merchandising – eBay has upgraded the messaging buyers see when a seller offers combined shipping discounts. Buyers see specific messaging telling them what action to take in order to take advantage of the combined shipping discounts offered by sellers.

We hope you find these enhancements as great tools for running your business on eBay.
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suzanna@ebay.com
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Attract Repeat Buyers with New Combined Shipping Discounts - Apr 13

Apr 13, 2007 1:07 PM
We would like to spend a few minutes describing in more detail the features:

Flexible profiles: Profiles are a way for you to manage combined shipping discounts rules. The profiles are set by you and named by you, so they can be flexible to your business needs. Using the example above, you may have one profile for “heavy” items, such as bowling balls, and one profile for “light items”, such as bowling gloves.

Whether you use flat shipping or calculated shipping, you can apply shipping discount rules using your custom profiles.
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suzanna@ebay.com
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Attract Repeat Buyers with New Combined Shipping Discounts - Apr 13

Apr 13, 2007 1:07 PM
How does it Work?

Combined Shipping Discounts works with the eBay Shipping Calculator or if you enter your own shipping rate.

You set up the discount rule and profiles, and eBay does the rest! There are several different ways to set up combined shipping discounts:

For Calculated Shipping:
Example 1: Charge my highest shipping cost for the heaviest item, and charge $X shipping for each additional item
Example 2: Use combined weight of multiple items purchased to determine total shipping cost
Example 3: Charge my full shipping cost for the heaviest item, and charge deduct a specified number of ounces from each additional item purchased

For Flat Shipping (entering your own shipping amount):
Example 1: Charge my highest shipping rate for the first item, and charge $X shipping for each additional item
Example 2: Charge my highest shipping rate for the first item, and shipping for each additional item is free
Example 3: Charge my highest shipping rate for the first item, and deduct $X shipping for each additional item
Example 3: Charge my highest shipping rate for the first item, and deduct $% shipping for each additional item
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suzanna@ebay.com
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Attract Repeat Buyers with New Combined Shipping Discounts - Apr 13

Apr 13, 2007 1:07 PM
One of the enhancements we’re excited about is the ability to offer promotional shipping to your buyers.

Promotional Shipping is different because rather than applying discounts per item, it allows you to set a special shipping rate on all of your sales that meet some criteria.

Some examples of promotional shipping offers would be if you could chose to offer “Free Shipping When You Spend $25!” or “Buy 3 items and shipping is only $5!”
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suzanna@ebay.com
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Attract Repeat Buyers with New Combined Shipping Discounts - Apr 13

Apr 13, 2007 1:07 PM
We hope you find the new Combined Shipping Discounts to be a useful tool for your business on eBay. We welcome your feedback and questions
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gentlebath
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Attract Repeat Buyers with New Combined Shipping Discounts - Apr 13

Apr 13, 2007 1:15 PM
Hi -

1- When will the program be operational?

2- Will the program be able to know when to upgrade shipping from 1st class to Priority based on combined weights?

Thanks



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langdeaux
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Attract Repeat Buyers with New Combined Shipping Discounts - Apr 13

Apr 13, 2007 1:15 PM
Can you use combined shipping to offer something like second item ordered within 1 week, $3 off s&h?
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mygift2u
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Attract Repeat Buyers with New Combined Shipping Discounts - Apr 13

Apr 13, 2007 1:16 PM
Was eBay aware that items listed with older listing forms could not be "edited" to take the New Profile?


I had to end and totally relist several hundred listings just to get them to take. Relisting is not free of course.


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cascianos_corner
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Attract Repeat Buyers with New Combined Shipping Discounts - Apr 13

Apr 13, 2007 1:16 PM
So, I have combined weights and usually state $4.00 on each additional item. How will that work out.
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