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Last Post Feb 8, 2007 3:08 PM by: deirdre@ebay.com
Replies: 43
evan2@ebay.com
Posts: 207
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eBay Workshop: Attract more buyers with Markdown Manager! Feb 08

Feb 8, 2007 1:32 PM
Hi everyone,

This is Evan from the Stores team. Thank you all for joining us today, I hope you’re as excited as I am about the new Markdown Manager feature which allows Stores sellers to create Sales and market the new “Sale Price” to buyers.

In this workshop, we will focus primarily on “why” you should use this feature. A “Sale” can be a powerful retail tool; however, it should be used appropriately in order to convey savings to buyers. We will go over some different strategies that you can use to make Markdown Manager work for you.

As some of you are aware, there have been some issues with the feature, but I assure you that our development team is working hard to make sure that the feature is stable, and users will already notice that many of the issues that have been reported have been resolved. I will not be addressing these issues in this workshop; however, I will be posting on the Stores boards with a regular update. Also, feel free to email me at evan2@eBay.com. While I can’t promise that I will be able to answer every question, I will do my best. :)

I’m looking forward to a fun and productive workshop!

Sincerely,
Evan
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evan2@ebay.com
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eBay Workshop: Attract more buyers with Markdown Manager! Feb 08

Feb 8, 2007 1:36 PM
Let me start by giving you some useful URLs.

You can learn more about using this feature by using our tutorial:
Link
In this tutorial, we briefly go over how to create a sale, and market that sale.

To learn more details about things such as Final Value Fees and technical details, see our FAQs.
Link

You can also access our help page here: Link
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evan2@ebay.com
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eBay Workshop: Attract more buyers with Markdown Manager! Feb 08

Feb 8, 2007 1:37 PM
To access the Markdown Manager feature, you must have an eBay store. Markdown Manager can be found in the left navigation under Marketing Tools. Or you can access it directly through this URL: Link

MM left Nav

When you click on the Markdown Manager link, you will be taken to the Manage Sales page.

Manage Sales

On this page, you can manage your existing sales, or you can create a new Sale.
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evan2@ebay.com
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eBay Workshop: Attract more buyers with Markdown Manager! Feb 08

Feb 8, 2007 1:38 PM
Create Sale

On the Create Sale page you will be asked to input the following information:

Sale Name (Only for the Storeowner to see)
Start and end date
% or fixed amount off
Listings

You can select all Fixed Price and all Store Inventory Listings, a specific category or you can select listings individually with our item picker.

Remember, be selective when putting listings on Sale!
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evan2@ebay.com
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eBay Workshop: Attract more buyers with Markdown Manager! Feb 08

Feb 8, 2007 1:39 PM
On the item picker page, you will see a list of all of your Sales. Once you save your sale, it will appear in this dropdown.

Item Picker

With this filter, you will be able to reselect listings from an old sale and put them into a new one.

Choose the Sale that you’d like to filter on and hit “search”. This will pull up all of the listings in the selected sale. To import the items into the new sale, you will need to check off all of the new listings (or use the select all option on the top of each page).

You can also reschedule a Sale once it is inactive. As long as all of the listings in the Sale are still active, this will allow you to recreate the same exact sale.
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evan2@ebay.com
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eBay Workshop: Attract more buyers with Markdown Manager! Feb 08

Feb 8, 2007 1:45 PM
Where Will Sales Appear?

Sale will appear in the following areas:

View Item pages
Cross Promotions on the View Item page
Search results within a Store
Express View Item page
Items I'm Watching
Items I'm Watching Ending Soon email
Stores Promotions boxes
Seller Email Marketing

The special Sale treatment will NOT appear in core searches. This feature is meant to distinguish items from a particular seller, and not to differentiate items among sellers.

View Item Page:
Sales view item


View Item Listing Frame:
The listing frame creates a “portal” into your store and can be a great way to increase traffic to your store from the View Item page. You can enable it here: Link

Select the Link to "Items On Sale" to add the nifty Sale logo to your listing frame.
Listing Frame


View Item Cross Promotions:
VI Promo boxes


Stores Promo Box:
If your Sale items appear in Stores Promotion boxes, they will get special Sales treatment. You can edit your promo boxes here: Link

Or, if you’re short on time, you can use the Quick Store Tuneup feature to get default promotion boxes set: Link

Promo Box


Seller Email Marketing:
Sending Sales emails to your buyers is an excellent way to draw attention to your store. Not only can you schedule a Sale, but you can also schedule an email to go out as well. You can schedule emails here: Link

SEM for Sales


Items I’m Watching
Creating a sale is an excellent way to get buyers who are watching your items to purchase them. If a buyer is watching an item before it goes on Sale, and then it subsequently goes on sale, they will see a special Sale message in My eBay!
Items I'm watching


eBay express
If your item shows up on eBay express, and it is on Sale, it will also get special Sales treatment.
express VI
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scentedmemories
Posts: 13
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eBay Workshop: Attract more buyers with Markdown Manager! Feb 08

Feb 8, 2007 1:52 PM
Thank you for showing us how to use this tool. I look forward to using it in my store. Thanks Tammie
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thejewelrytrunk
Posts: 300
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eBay Workshop: Attract more buyers with Markdown Manager! Feb 08

Feb 8, 2007 2:00 PM
If I put items in my store on sale for 30 days and a week later decide to send the item to fixed price auction, does the sale carry forward from store to fixed price as set in the sale?



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evan2@ebay.com
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eBay Workshop: Attract more buyers with Markdown Manager! Feb 08

Feb 8, 2007 2:00 PM
Seller Email Marketing:

SEM for Sales

I’d like to Call special attention to the Seller Email Marketing Feature as it’s a great way to get previous buyers to purchase more items. Link

We have created a special “Sale” template with default Sales text and Sales criteria. You are encouraged to personalize the text, but you can also send it out “as is”.

Select the “Items on Sale Email” to send out the email with the Sale logo and text.

SEM

Note: all emails will have special Sale treatment on individual items, however this template has the larger Sale logo, default text and automatically selects listings on Sale.
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arty@ebay.com
Posts: 244
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eBay Workshop: Attract more buyers with Markdown Manager! Feb 08

Feb 8, 2007 2:05 PM
Dear scentedmemories

We are glad the tutorial and workshop are helpful. We hope you enjoy the feature and create great SALES!

Arty

eBay Stores Marketing
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evan2@ebay.com
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eBay Workshop: Attract more buyers with Markdown Manager! Feb 08

Feb 8, 2007 2:05 PM
Re: Post #8

Hi thejewelrytrunk,

If you send listings to Auction with BIN, the BIN price will revert back to the original price. The same goes for core Fixed Price. You cannot currently select Auctions with BIN to go on Sale, but you can select Core Fixed Price listings to go on Sale. Once you send a listing to Fixed Price, you will need to go back to Markdown Manager and select it to be in a sale.

Thanks and great question!
Evan
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jamesr8179
Posts: 24
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eBay Workshop: Attract more buyers with Markdown Manager! Feb 08

Feb 8, 2007 2:07 PM
This is great! I already am using it. Is there a better time to list sales?
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arty@ebay.com
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eBay Workshop: Attract more buyers with Markdown Manager! Feb 08

Feb 8, 2007 2:07 PM
Are you looking for ideas of when to use Markdown Manager? Markdown Manager is a great way to drive excitement to your discounted listings when you need to. For example :

1)If you need to unload out-of-season excess inventory…discount the prices and then promote the savings to buyers!

2)Create excitement by hosting a 24-Hour Sale or 3-Day Sale! Let them know you are only offering this discount for a limited time.

3)Trigger seasonal shopping with a Post-Holiday, Spring Cleaning, Summer Blowout, or Fall Fest promotion.

4)Manage Good Til Canceled listings that have not been selling in your Store.

5)Attract new buyers by using the Stores promotional features

As Evan mentioned, to learn more about creating a Sale please go to the tutorial on the following page: Link


Arty

eBay Stores Marketing
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beyondthetreeline
Posts: 10,423
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eBay Workshop: Attract more buyers with Markdown Manager! Feb 08

Feb 8, 2007 2:11 PM
There are many, mnay, many reported glitches with the new Markdown Manager feature. The product appears to be quite unstable and not ready for prime-time. When are the various glitches (you don't need me to list them all, nor do you need to pretend they don't exist) expected to be resolved? Anxiously awaiting a stable product release ...


Link

Link

Link

Link

Link

Link

Link

Link

Link

Link


Visit our Store today!
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