eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22 in Community Help Boards in Community

Last Post Feb 22, 2007 3:02 PM by: deirdre@ebay.com

Replies: 29

eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Jan 31, 2007 11:41 AM

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Topic: eBay Workshop: Attract more buyers with Markdown Manager!

Host: eBay Staff
Date: Thursday 02/22
Time: 2:00 pm to 3:00 pm PT
Location: Workshop Board

Description: Buyers love a good Sale. Give them what they want with Markdown Manager! Join us to learn more about this exciting free feature, developed exclusively for eBay Stores sellers. The feature allows you to offer discounted pricing to your buyers. During the workshop, we will review how to create a Sale and give you exciting tips on how to maximize the success of your Sales with marketing.

Cheers,

Deirdre
eBay Community Development

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eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Feb 22, 2007 7:06 AM

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Hi everyone,

This is Evan from the Stores team. Thank you all for joining us today, I hope you’re as excited as I am about the new Markdown Manager feature which allows Stores sellers to create Sales and market the new “Sale Price” to buyers.

In this workshop, we will focus primarily on “why” you should use this feature. A “Sale” can be a powerful retail tool; however, it should be used appropriately in order to convey savings to buyers. We will go over some different strategies that you can use to make Markdown Manager work for you.

I’m looking forward to a fun and productive workshop!

Sincerely,
Evan

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eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Feb 22, 2007 9:49 AM

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Let me start by giving you some useful URLs.

You can learn more about using this feature by using our tutorial:
Link
In this tutorial, we briefly go over how to create a sale, and market that sale.

To learn more details about things such as Final Value Fees and technical details, see our FAQs.
Link

You can also access our help page here: Link

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eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Feb 22, 2007 1:54 PM

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To access the feature, you must have an eBay store. Markdown Manager can be found in the left navigation under Marketing Tools. Or you can access it directly through this URL: Link

When you click on the Markdown Manager link, you will be taken to the Manage Sales page.

On this page, you can manage your existing sales, or you can create a new Sale.

On the Create Sale page you will be asked to input the following information:

Sale Name (Only for the Storeowner to see)
Start and end date
% or fixed amount off
Listings

You can select all Fixed Price and all Store Inventory Listings, a specific category or you can select listings individually with our item picker.

Remember, be selective when putting listings on Sale!

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eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Feb 22, 2007 1:58 PM

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Welcome and thanks for joining us today!

We love workshops to be interactive, so please feel free to ask your questions that directly relate to this topic.

Added note: If you click on the "Watch this discussion" link, you will receive an email each time someone posts to the workshop.

Stop Watching: If at any time you no longer want to receive updates on a thread you are watching, just click on the link titled "Stop Watching Thread" found in the specific thread being watched. Also you can remove any watched thread by clicking on the "Watched Discussions" link located in the log in bar and deleting the watched thread.

If you're new to the discussion boards, please be sure to check out the board tutorial:

Link

Cheers,

Deirdre
eBay Community Development

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eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Feb 22, 2007 2:01 PM

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On the item picker page, you will see a list of all of your Sales. Once you save your sale, it will appear in this dropdown.

With this filter, you will be able to reselect listings from an old sale and put them into a new one.

Choose the Sale that you’d like to filter on and hit “search”. This will pull up all of the listings in the selected sale. To import the items into the new sale, you will need to check off all of the new listings (or use the select all option on the top of each page).

You can also reschedule a Sale once it is inactive. As long as all of the listings in the Sale are still active, this will allow you to recreate the same exact sale.

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eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Feb 22, 2007 2:02 PM

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Where Will Sales Appear?

Sale will appear in the following areas:

View Item pages
Cross Promotions on the View Item page
Search results within a Store
Express View Item page
Items I'm Watching
Items I'm Watching Ending Soon email
Stores Promotions boxes
Seller Email Marketing

The special Sale treatment will NOT appear in core searches. This feature is meant to distinguish items from a particular seller, and not to differentiate items among sellers.

View Item Page:
Sales view item

View Item Listing Frame:
The listing frame creates a “portal” into your store and can be a great way to increase traffic to your store from the View Item page. You can enable it here: Link

Select the Link to "Items On Sale" to add the nifty Sale logo to your listing frame.

View Item Cross Promotions:
VI Promo boxes

Stores Promo Box:
If your Sale items appear in Stores Promotion boxes, they will get special Sales treatment. You can edit your promo boxes here: Link

Or, if you’re short on time, you can use the Quick Store Tuneup feature to get default promotion boxes set: Link

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eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Feb 22, 2007 2:02 PM

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Seller Email Marketing:
Sending Sales emails to your buyers is an excellent way to draw attention to your store. Not only can you schedule a Sale, but you can also schedule an email to go out as well. You can schedule emails here: Link

SEM for Sales

Items I’m Watching
Creating a sale is an excellent way to get buyers who are watching your items to purchase them. If a buyer is watching an item before it goes on Sale, and then it subsequently goes on sale, they will see a special Sale message in My eBay!
Items I'm watching

eBay express
If your item shows up on eBay express, and it is on Sale, it will also get special Sales treatment.
express VI

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eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Feb 22, 2007 2:03 PM

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Seller Email Marketing:

SEM for Sales

I’d like to Call special attention to the Seller Email Marketing Feature as it’s a great way to get previous buyers to purchase more items. Link

We have created a special “Sale” template with default Sales text and Sales criteria. You are encouraged to personalize the text, but you can also send it out “as is”.

Select the “Items on Sale Email” to send out the email with the Sale logo and text. Note: all emails will have special Sale treatment on individual items, however this template has the larger Sale logo, default text and automatically selects listings on Sale.
SEM

eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Feb 22, 2007 2:07 PM

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Thank you for the tips.

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eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Feb 22, 2007 2:09 PM

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Thanks Golfingaddict,

I hope the tips serve you well

Do you have any additional questions about the feature?

-Evan

eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Feb 22, 2007 2:11 PM

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Evan, I use good to Cancelled a lot and I run into trouble trying to post sales on items that are going to "recycle" during the sale time frame. Is there any way to include listings that are GTC and fall in that time frame? I often find that those items get attention from buyers and I want to include them. They really don't end, they just "roll over"

eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Feb 22, 2007 2:12 PM

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I've been learning about this new feature and trying it out. I'm horrible at all the technical stuff so I am glad to see that you have made it easy to include the info in a store newsletter and promo box. Thank you.

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eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Feb 22, 2007 2:14 PM

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Hi Golfingaddict,

You should be able now to add GTC listings to Sales regardless of their "renewal" dates. This was not the case at launch however, so you should try to do it again.

Thanks,
Evan

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eBay Workshop: Attract more buyers with Markdown Manager! - Feb 22

Feb 22, 2007 2:15 PM

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Stores sellers often ask us why or when they should use Markdown Manager? We recommend that sellers use Markdown Manager to create excitement to their discounted listings when they need to:

• Manage out-of-season excess inventory

• Create excitement with a 24-Hour Sale or 3-Day Sale

• Trigger seasonal shopping with a Post-Holiday, Spring Cleaning, Summer Blowout, or Fall Fest promotion

• Manage Good Til Canceled listings that have not been selling in your Store

• Attract new buyers by using the Stores promotional features

I hope these recommendations help!

Arty, eBay Stores Marketing

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