eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing in Community Help Boards in Community

Last Post Nov 20, 2006 3:08 PM by: deirdre@ebay.com

Replies: 66

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Oct 31, 2006 8:37 PM

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Topic: eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Host: eBay Staff
Date: Monday 11/20
Time: 2:00 pm to 3:00 pm PT
Location: Workshop Board

Description: Email Marketing- a feature available only to eBay Store sellers- is a great way to promote your items. The tool allows you to quickly and easily send promotional messages to your subscribers who have opted-in to your email list and encourage those buyers to return to your eBay Store! Build a relationship with your subscribers… they want to hear from you! Join us to discuss the latest enhancements to the tool that make it easier than ever to create professional looking email campaigns in minutes.

Cheers,

Deirdre
eBay Community Development

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eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:39 PM

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Thanks, like I said, we've just started using email marketing and I'm anxious to see how much of an impact it will make on our sales.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:39 PM

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Hi all! Much of this is currently over my head as I'm planning to open an eBaby store. No time like the present with the holidays I realize...perhaps a boost as eBay says!? I'm trying to soak up as much info as possible so I find success on my way and to hopefully miss some of the potholes along the way. I plan to review this thread again and go to the various links provided for further ideas, help, etc. In the meantime...

If I'm allowed to ask...is there any special new store advice/thoughts regarding email marketing with newsletters, etc? Potential pitfalls to watch out for or to avoid?
By Linn ~ with the spirit & strong desire to make my dreams a reality. An attitude that remains positive with knowing it's totally up to me & recognizing I'm my own best cheerleader. No one will defeat LIFE AT 50 as I pour my heart & soul into building my online sales venture! My support & guidance will always come from my eBay community friends.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:40 PM

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I agree with Bill. I would also like to see "Sign up for my newsletter" as being the first option rather than "Add me to your favorite store," as the first option. When you all go back to review next year.

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eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:41 PM

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Hi schuederzpaintballz,
The link to sign up for your newsletter will appear in your Store Header. You can add the link to sign up for the newsletter within your listing itself by using the Stores HTML Builder.

You can also ask your buyers to sign up for the newsletter in your other transactional emails that you send out.

Mike

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:41 PM

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I just wish there was a way to have the link to sign up for newsletters more visible and to have a way to include that link in the emails we send out... the more people that we can get to sign up for our newsletters, the more buyers we will have and the more profit for eBay in the end.

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eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:43 PM

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Dear laplaya29 (post 41)

I want to clarify that Mike is looking into your issue about placing the HTML into the email communications.
You should still take advantage of this great tool.

Your shoppers can still sign up via:

On your About Me Page

All View Item pages

Seller Profile Page

You can also encourage buyers to opt-in to your mailings by promoting your newsletters in all communication with buyers.

Thanks, Arty

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:44 PM

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Me third, I think the newsletter option should come be for add to favorite sellers. And, I guess I'm going to have to be really conscious of asking buyers to sign up for newletters. I will definitely have to come back and read through all this again.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:44 PM

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Your right Mike, you can ask them to sign up in your emails, but thats a lot of extra steps for the recepient of the email. They have to back track several stages to get back to a page within my listings where they can sign up, if they can even find the link to sign up, its not quite as visible as I think it should be.

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eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:44 PM

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Hi laplaya29 and shop4uniquegifts,
First off, I want to thank both of you for your great questions during this workshop.

We'll take both requests into consideration when we take another look at Email Marketing.

Thanks again for the questions and comments,
Mike

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:45 PM

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I agree Arty, the email campaign is excellent, but like I just wrote to Mike thats a lot of extra steps for the recepient of the email. They have to back track several stages to get back to a page within my listings where they can sign up, if they can even find the link to sign up, its not quite as visible as I think it should be.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:48 PM

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Mike will you be able to let me and the others know if we can add that link to sign up into our emails sent from My Ebay. I would like to be able to start doing that and not receive the No HTML ALLOWED message although I am not sure how your going to set that up, because there will be others who want to add a whole lot more html which would probably violate every ebay rule. Thats why I think its better for a link to already be provided by ebay and not have us entering html into the text of the email.

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eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:48 PM

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Dear 2424336 (post 46)

I am glad to hear that you have recently opened an eBay Store.
We recently made enhancements to the Email Marketing tool that makes it easier than ever to use.
Please go to the recent announcement for full details: Link

In summary, What’s New!:

• Quick and easy 3-step process to create professional email marketing campaigns

• Schedule Recurring Mailings

• Increase in Email limits

I encourage you to take advantage of the new "Welcome Email" that will be automatically sent to any buyer who signs up for your newsletter. This is a great way to introduce them to your Store, brand and inventory.

Good luck this holiday season!
Regards, Arty

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:49 PM

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Arty, you say that they can sign up on our About Me pages... I dont see that link.. all I see is Add to My Favorite Stores

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:51 PM

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laplaya,
I was looking, and the link is within the add to your favorite stores link. I was confused at first, too.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:52 PM

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You are welcome Mike,Art,and Abbygail.

There is one thing for such that as a internet marketer/ebay seller via ebay or whatever mode one uses, one has to promote themselves on the internet to be seen by millions. It is imperative that one keeps the goals that are set for your sales up front in your mind. There are many ways to promo your store and it does require work and time. But anything worth while is just that and the rewards can be limitless. Listening and keeping in touch with your customers is crucial in maintaining a visible place on the internet.

Thanks

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eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing