eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing in Community Help Boards in Community

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Last Post Nov 20, 2006 3:08 PM by: deirdre@ebay.com

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eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Oct 31, 2006 8:37 PM

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Topic: eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Host: eBay Staff
Date: Monday 11/20
Time: 2:00 pm to 3:00 pm PT
Location: Workshop Board

Description: Email Marketing- a feature available only to eBay Store sellers- is a great way to promote your items. The tool allows you to quickly and easily send promotional messages to your subscribers who have opted-in to your email list and encourage those buyers to return to your eBay Store! Build a relationship with your subscribers… they want to hear from you! Join us to discuss the latest enhancements to the tool that make it easier than ever to create professional looking email campaigns in minutes.

Cheers,

Deirdre
eBay Community Development

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eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 9:57 AM

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Hi everyone and welcome to the workshop today. My name is Mike and I am joined by some of the eBay Stores staff today to discuss Stores Email Marketing. We will be discussing ways to boost traffic to eBay Store this holiday season by using Email Marketing.

We will also be highlighting some of the improvements we recently made to the tool, making it even easier for you to build customer relationships. To get a broad overview of the changes that we made, see this announcement from last month: Link.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 9:58 AM

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This is the second workshop dedicated to Email Marketing and it helps to underscore the importance of using this tool to help boost traffic to your eBay Store.

This is an interactive discussion so please feel free to ask any question about Email Marketing at any time.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 9:59 AM

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Email Marketing is a feature that is only available to eBay Stores sellers. It’s a great way to create relationships with your subscribers and promote your items in your Store.

The tool allows you to quickly and easily send promotional messages to your subscribers who have opted-in to your email list and encourages buyers to return to your eBay Store.

We have seen that sellers who use Email Marketing have experienced a higher level of repeat business

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 10:13 AM

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Your Emails are known as "Newsletters" to buyers. There are several ways to get buyers to subscribe to your newsletter.
Buyers will need to click on the "Add to Favorite Stores" & "Sign up for Store newsletter" links that appear in the following locations:
- On every Store page
- On your About Me Page
- All View Item pages
- Seller Profile Page
We also recommend that you encourage buyers to opt-in to your mailings by promoting your newsletters in all communication with buyers.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 10:13 AM

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As announced in October, here are some of the recent improvements to Email Marketing:

- A simplified process to create professional email marketing campaigns
- The ability to schedule recurring mailings
- An increase in email limits to 5,000/month regardless of your Store subscription level

We have also added recommended content for your email campaigns that allow you to set up a professional, ongoing Email Marketing campaigns with minimal effort and time.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 10:16 AM

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To administer your Emails, simply log in to “My eBay” and click on the “Manage My Store” link on the left navigation bar.

From there click on the “Email Marketing” link. From here, you can also see how many subscribers you have - the summary page will display the total number of subscribers to your mailing lists.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 10:16 AM

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To create an email, click on the “create email” button that is found on most of the pages within the Email Marketing section of Stores. On the Email Marketing: Summary page, the Create Email button appears in the upper left-hand corner of the page.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 10:17 AM

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After you press the “Create Email” button, you get brought into the email creation process. On the first step you are asked to select a type of email you want to send as well as pick out a layout style that you want to use. If you use this default content, your email and layout will be selected for you automatically. You can also start from scratch by choosing your own content and layout.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 10:17 AM

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On the next page, you select the recipients from your mailing lists. Remember, buyers who subscribe to your newsletter want to hear from you. They do not consider this spam so reach out to them!

On this page you can schedule the email to go out on a recurring basis, modify the content and the layout of the email, add your listing frame to the email, as well as add in your feedback profile on every email that you send out.

Once you are finished on this page you can complete the sending of the email by clicking on “Preview & Continue.” On the next page you will get a chance to preview the email before you send it out.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 10:20 AM

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We have developed a step by step tutorial that can walk you through creating your Email campaign. Go to: Link to check it out.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 10:30 AM

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We've posted the workshop material early to allow you to read through the information prior to the workshop.

We'll be back at 2:00 pm PT to respond to your questions and comments.

Talk you soon,

Deirdre
eBay Community Development

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 1:56 PM

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Welcome and thanks for joining us today!

We love workshops to be interactive, so please feel free to ask your questions that directly relate to this topic.

Added note: If you click on the "Watch this discussion" link, you will receive an email each time someone posts to the workshop.

Stop Watching: If at any time you no longer want to receive updates on a thread you are watching, just click on the link titled "Stop Watching Thread" found in the specific thread being watched. Also you can remove any watched thread by clicking on the "Watched Discussions" link located in the log in bar and deleting the watched thread.

If you're new to the discussion boards, please be sure to check out the board tutorial:

Link

Cheers,

Deirdre
eBay Community Development

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:02 PM

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I'd love to open it up to any questions about Seller Email Marketing and driving traffic to your Stores that you might have.

eBay Workshop: Boost Traffic to Your eBay Store with Use Email Marketing

Nov 20, 2006 2:03 PM

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Is there a way to track subscribers if they opt out, if they read the newsletters etc.?

Thanks

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