Understanding Your Buyer and Site Traffic In order to maximize your total sales it is important to understand the type of buyers that are visiting your listings and where they are coming from. Here are a few questions you should consider when deciding your listing strategy.
• What percentage of your buyers are return buyers?
• Do your buyers tend to buy multiple related items on the same visit?
• Store Sellers, how many potential buyers visit your store on a daily or monthly basis?
Some of this information is available to you in your own sales data. EBay can also help by providing you access to our
Sales Reports and
Stores Traffic Reports to better understand these questions. Both of these tools offer free subscription levels.
If you’re just getting started, you may wish to focus on improving three metrics that will help you change your business practices over time: % repeat buyers, average selling price, and conversion rate. Focus on what these numbers mean to your business and ways that you can make small changes to be more efficient. A few examples might include offering a discount on future purchases or focusing on products that sell quickly and with the best rate of return.
Must use Buy It Now and PayPal.
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