How can I trust this information to be correct?
You can trust the information to be accurate, however the relevancy of the results are only as good as your search query.
In this case, the key word search for iPod Nano 2GB has returned information about Nano’s, BUT also includes information about all Nano accessories, such as cables, cases, etc.
The Completed Item listing that appears at the bottom of the page is a set of actual completed eBay item listings returned by your search. This information is very useful in performing a “sanity check” and in helping you gauge the relevancy of the results to the item you are researching.
In this case, most of the items listed are not Nano’s but are accessories. The values such as Average Sold Price are skewed, because they are calculated based on the irrelevant accessories, not just the Nano unit itself. Notice how the Average Sold Price, or fair market value, of the Nano is very low at only $65.10.
Therefore it is vital to refine your research so that you can include only the relevant listings and pricing information that you need. Let’s explore how eBay Marketplace Research can help you do this.
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