eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30 in Community Help Boards in Community

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Last Post Oct 30, 2006 3:04 PM by: abbygail@ebay.com

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eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Sep 28, 2006 9:25 PM

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Topic: eBay Workshop: Increase Buyer Traffic this Holiday Season- Use Email Marketing

Host: eBay Staff
Date: Monday 10/30
Time: 2:00 pm to 3:00 pm PT
Location: Workshop Board

Description: eBay Stores’ Email Marketing- a feature available only to eBay Store sellers- is a great way to promote your items. The tool allows you to quickly and easily send promotional messages to your subscribers who have opted-in to your email list and encourage those buyers to return to your eBay Store! Build a relationship you’re your subscribers… they want to hear from you!

Cheers,

Deirdre
eBay Community Development

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eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Oct 27, 2006 3:10 PM

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Hello and welcome to the workshop. My name is Mike Maffeo and I am joined by some of the eBay Stores staff today. We are here to talk to you about Stores Email Marketing and how it can help increase buyer traffic to your Store this holiday season. We will also be highlighting some of the improvements we recently made to the tool, making it even easier for you to build customer relationships.

eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Oct 27, 2006 3:10 PM

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First off, let’s talk about what exactly Email Marketing is. Email Marketing is a feature available only to eBay Store sellers. It is a great way to promote your items. The tool allows you to quickly and easily send promotional messages to your subscribers who have opted-in to your email list and encourages buyers to return to your eBay Store.

eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Oct 27, 2006 3:10 PM

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Some of the benefits to using Email Marketing are:
- building strong customer relationships
- turning browsers into buyers
- getting buyers to purchase from you again and again!

We have seen that sellers who use Email Marketing have experienced a higher level of repeat business.

eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Oct 27, 2006 3:16 PM

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Your Emails are known as "Newsletters" to buyers. There are several ways to get buyers to subscribe to your newsletter.
Buyers will need to click on the "Add to Favorite Stores" & "Sign up for Store newsletter" links that appear in the following locations:
- On every Store page
- On your About Me Page
- All View Item pages
- Seller Profile Page
We also recommend that you encourage buyers to opt-in to your mailings by promoting your newsletters in all communication with buyers.

eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Oct 27, 2006 3:17 PM

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How do you check to see if you already have subscribers, you ask?
It is very easy! Simply log in to “My eBay” and click on the “Manage My Store” link on the left navigation bar. From here click on the “Email Marketing” link. The summary page will display the total number of subscribers to your mailing lists.

eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Oct 27, 2006 3:17 PM

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As I mentioned, we recently made some improvements to Email Marketing that will make it easier for you to use the tool. Here are some of the recent improvements:
- A simple 5-minute process to create professional email marketing campaigns
- The ability to schedule recurring mailings
- An increase in email limits to 5,000/month regardless of your Store subscription level

We have also added recommended content for your email campaigns that allow you to set up a professional, ongoing Email Marketing campaigns with minimal effort and time.

eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Oct 27, 2006 3:19 PM

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To create an email, click on the “create email” button that is found on most of the pages within the Email Marketing section of Stores. On the Email Marketing: Summary page, the Create Email button appears in the upper left-hand corner of the page.

eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Oct 27, 2006 3:21 PM

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After you press the “Create Email” button, you get brought into the email creation process. On the first step you are asked to select a type of email you want to send as well as pick out a layout style that you want to use. If you use this default content, your email and layout will be selected for you automatically. You can also start from scratch by choosing your own content and layout.

eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Oct 27, 2006 3:25 PM

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On the next page, you select the recipients from your mailing lists. Remember, buyers who subscribe to your newsletter want to hear from you. They do not consider this spam so reach out to them!

On this page you can schedule the email to go out on a recurring basis, modify the content and the layout of the email, add your listing frame to the email, as well as add in your feedback profile on every email that you send out.

Once you are finished on this page you can complete the sending of the email by clicking on “Preview & Continue.” On the next page you will get a chance to preview the email before you send it out.

eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Oct 27, 2006 3:25 PM

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We have developed a step by step tutorial that can walk you through creating your Email campaign. Go to: Link to check it out.

eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Oct 27, 2006 3:25 PM

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We look forward to speaking with you on Monday the 30th and hope the above information will help get started in setting up your own email campaigns to maximize the success of your eBay Store.

eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Oct 30, 2006 1:57 PM

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Hi everyone,

We will be opening the workshop up in just a moment. Workshops are intended to be interactive, so don't hesitate to share your thoughts or questions.

Ryan K. | Community Development | eBay

Ryan K.
Community Development
eBay

eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Oct 30, 2006 2:00 PM

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Hi,
The Stores team is here to answer your questions around email marketing. We've posted a series of "how to" posts and hope you have a chance to read them. So, at this point we'd love to open up the workshop to any questions that you may have.
Mike

eBay Workshop: Increase Buyer Traffic this Holiday Season - Oct 30

Oct 30, 2006 2:05 PM

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With the new email marketing design, I can no longer look at the sent emails and see how many buyers clicked on an item, OR clicked on my store. I miss this feature.

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