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eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11

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(1 of 175)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Mar 31, 2008 07:47 PM
Topic: eBay Workshop: Make eBay's New Digital Download Policy Work For You Host: eBay Staff Date: Friday 04/11 Time: 2:00 p.m. to 3:00 p.m. Pacific time Location: Workshop Board Description: The recent change in the Digital Download policy has many sellers of items delivered by download confused and concerned about the viability of their businesses on eBay. Have no fear! Sellers of "delivery by download" merchandise now have an excellent opportunity to adjust their selling and marketing to increase their visibility and their potential sales. Brian Burke and Jim Griffith with be available during this workshop to provide tips and advice to all sellers of downloadable media on a range of related topics including:
  • Exploring and highlighting the policy details
  • Taking full advantage of the Classified Ad format
  • Utilizing effective marketing and promotion of your content items
  • Offering content on physical media to boost sales
  • How to make sure your all you digital content listings are in full compliance with eBay policy
Brian and Griff will also answer any question or concern you might have about the recent policy change. Cheers, Deirdre eBay Community Development
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eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11

(174 Replies / 9,565 Views)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Mar 31, 2008 07:47 PM
Topic: eBay Workshop: Make eBay's New Digital Download Policy Work For You Host: eBay Staff Date: Friday 04/11 Time: 2:00 p.m. to 3:00 p.m. Pacific time Location: Workshop Board Description: The recent change in the Digital Download policy has many sellers of items delivered by download confused and concerned about the viability of their businesses on eBay. Have no fear! Sellers of "delivery by download" merchandise now have an excellent opportunity to adjust their selling and marketing to increase their visibility and their potential sales. Brian Burke and Jim Griffith with be available during this workshop to provide tips and advice to all sellers of downloadable media on a range of related topics including:
  • Exploring and highlighting the policy details
  • Taking full advantage of the Classified Ad format
  • Utilizing effective marketing and promotion of your content items
  • Offering content on physical media to boost sales
  • How to make sure your all you digital content listings are in full compliance with eBay policy
Brian and Griff will also answer any question or concern you might have about the recent policy change. Cheers, Deirdre eBay Community Development
Page: 7 of 8
Last Post
by deirdre@ebay.com (2) View Listings
(144 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:02 PM
I think someone needs to set up the OFFICIAL DD THREAD on the policy board and we all go there and stay there focus all our energy there. this piece mealing and having us hunt around for answers is not good. This isn't a Q&A, they are just spoon feeding us here
Oh, I've got a brand new pair of roller skates
My Indestructible bracelets protect me



It was an alien... shaped like a banana!

(145 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:03 PM
If there's any stock analyst reading this (now or in the future), mark my words.. multiple must go down. This company is up the river (or at least losing market share to it)
(146 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:03 PM
Can we include a link that opens up a full working view of our templates.

(147 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:03 PM
Does ebay have any plans of lowering the price of classified ads? A 30 day STORE ad is cheap. A 30 day calssified is EXPENSIVE!

Someone listing 1000 or even 100 different items would have a very high ebay bill......or is that part of the stategy?
1000 x 5 cents
1000 x $9.95 HMMMMMMMMmmmm!
(148 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:04 PM
Perceived Value Matters! I suspected that a few of you would balk at the idea of spending more to promote your content items on eBay. Let me tell you why increasing the value of your items may actually help, not hurt, your content sales. Adding value to your content will set your listings apart from your competition. To my eye, one of more distressing aspects of the growing trend in digital content is the “sameness” that permeates this particular category of listings. There are so many titles like “How to sell on eBay,” “How to Make Millions on eBay,” “Needlework Patterns,” etc that it is difficult for buyers to differentiate between content listings. Let’s explore the various ways a seller of self-created content can stand out from the crowd:


Griff _________________ eBay

(149 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:04 PM
The Content Itself Considering creating an “eBay How To” eBook or compile a collection of your own needlework or embroidery patterns or a collection of templates (the type of content doesn't matter here. All types of content will benefit from these tips)? Fantastic! Keep in mind that these are very crowded fields at the moment (it’s almost seems like every full time seller is writing a “how to” eBook of some sort). Before you begin, ask yourself: what is my angle? What is it about my content that is different, more valuable than the existing content? Maybe it’s your humorous writing style that sets your ebook apart. Or maybe you actually have strategies, tips and tricks that have never been presented. Maybe your ebook is rich in helpful graphics or is laid out like a school text books with q and a tests at the end of each chapter. Maybe your “how to” ebook comes in audio format as well. (Why are there not more of these?) If you cannot come up with a unique angle for your content topic, maybe you should consider a different topic. What are your other fields of expertise? Are you a fly tying expert? An expert watercolorist? A paint decorator? There aren’t too many ebooks on these subjects. The field beyond “How to [fill in the blank] on eBay” is wide open.


Griff _________________ eBay

(150 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:05 PM
Branding No matter what media, format or category, make sure that your content packaging and presentation is consistent and identifiable as your brand. Many successful content sellers create a graphic for their content that shows it as a hard or soft cover book. You may need to hire a graphic designer to do the initial work for you but again, anything you can do to set your content apart from your competition provides value to your potential buyers. Your mantra should always be, “I must set my content apart from the pack.”


Griff _________________ eBay

(151 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:05 PM
what language can we use in our classified ads to explain how payment will take place?

-no payment link
-no weblink
-no shopping cart...

sounds like we are presenting the customer with a payment mystery they have to solve...
(152 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:05 PM
sandra_fthcsandra_fthc,

You raise a good point and I will take the suggestion back to the category team to explore how best to expand the categories that currently offer Classified Ads.

Thanks.

Brian
(153 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:05 PM
Pricing This is touchy area for many sellers. No one (including me) wants to dictate the value of self-created content as indicated by the price the seller places on their own content. But consider: you spend time and effort putting together an ebook on a topic. You are proud of your work. You consider it to be of great potential value and use to your readers. You have followed all of the above suggestions and have created a workable listing and marketing promotion strategy. Then you price the content out at .99 Remember, for the most part, buyers believe that value is best indicated by price. Sure, every buyer wants a good deal, a bargain. No buyer wants to spend more than an item is worth. However, there is a price point for every item – not always obvious and not always easy to determine – below which the buyer stops considering the item as a bargain and starts viewing the item as “cheap” with all the word’s negative connotations. Don’t demean your content’s value by a too-cheap price. Part of your differentiation strategy has to be pricing. Experiment with different price points and take into consideration the results of your extensive research into existing pricing. Many sellers know this from experience but the lowest priced item in a category is not always the best seller.


Griff _________________ eBay

(154 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:06 PM
Thanks everyone for attending today's workshop. We'll continue to answer questions and post the workshop material.

Deirdre
eBay Community Development
(155 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:11 PM
electronicspart :

That would not be an effective way of utilizing Classified Ads. You can use one Classified Ad to list your entire inventory (type and number) of content listings as opposed to several (1000's) of auction or fixed price listings. So actually, using Classified Ads as a part of your content selling strategy will actually save you money in fees.


Griff _________________ eBay

(156 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:11 PM
execsec100execsec100,

You can’t directly link from the Classified Ad to another website.

Brian
(157 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:11 PM
rice21895rice21895,

Typo – we announced March 24 with enforcement beginning March 31

Thanks.

Brian
(158 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:14 PM
ehotitemsehotitems,

We will enforce equally. Please report violators and if you ever believe that we are not enforcing this policy fairly, please let me know.

Thanks.

Brian
(159 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:16 PM
cesnewscesnews,

Good suggestion, we will take a look at it.

Currently it would not be allowed.

Policy - http://pages.ebay.com/help/policies/downloadable.html

Thanks.

Brian
(160 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:20 PM
hssiegelhssiegel,

At this time we will not permit these.

I understand the desire to offer these, but it changes the original purpose of the Classified Ads format, not something we are willing to do since it has other ramifications to the marketplace.

Thanks.

Brian
(161 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:24 PM
$hortdawg,

I think everyone knows what an event ticket is, a "ticket" discount for a club membership, even if the "ticket" is printable is not an event ticket.

Thanks.

Brian
(162 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:31 PM
sharidietrichsharidietrich,

We considered this, and may come back to it, but at this time we decided this solution provided the quickest and clearest way to remove the problems we were seeing.

Thanks.

Brian
(163 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:33 PM
off2wdw4funoff2wdw4fun,

Please send me any violating item #’s to my email address – bburke@ebay.com and I will make sure we have someone review them.

Thanks.

Brian
(164 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:36 PM
off2wdw4funoff2wdw4fun,

eBay sellers are creative, but actively circumventing, as you describe carries with it higher consequences than just having the item removed.

Feel free to send them to me and I will make sure we take action.

Thanks.

Brian
(165 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:41 PM
$hortdawg,

Baby? Bathwater?

Now you know why I require my three kids to take showers. :)

Thanks.

Brian
(166 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:46 PM
electronicspartelectronicspart,

We have a policy against Feedback Manipulation, so if you see (and we look for daily) auctions or listings that are being used to manipulate Feedback, please report them to us.

The issue here isn’t the content – it’s how it can be easily replicated and delivered.

Thanks.

Brian
(167 of 174)
eBay Workshop: Make eBay's New Digital Download Policy Work For You-Apr 11
Apr 11, 2008 03:49 PM
off2wdw4fun The policy was implemented to deal with delivery method, not with content. This is an important distinction that perhaps we are not making clear: We are not judging the worth of content ("your eBook/templates/patterns/etc are excellent and yours are not") The policy was changed to eliminate a delivery method only.
$hortdawg I've been in these discussions in a live format many times in the past 12 years and it is my experience that participants in live forums tend to be polite, civil, and the discussions are orderly. There is something about the typed, online format that tends to bend discussion tone and style to the, well, let's just say "hurly burly."
auctionfreakk Link to or mention their classified ad in their auction listing or store listings?? Yes. If so what can be stated when about the classified ad when linking to it from your auction ad or store inventory listing. You can mention the Classified Ads you have running, and you can link to them but your listing description still must be in compliance with our Keyword Spam policy and we cannot allow said seller to use the words "download delivery" or something to that effect, in their descriptions. Will the digital scrapbooking category be eliminated? Yes. Will the software digital downloadable software category be eliminated? Yes. Why are foreign ebay sites given a month to adjust when ebay USA was only given a week? Germany has never allowed download or digital delivery. Other sites are located in countries that by law required a 30 day notice.
ebrownfox: Thank you. I live to serve.
dacholiday: Why are our classifieds forced into information products. I do not sell an information product, I sell ebay design and Ebay stores design We are considering options to solve this including the addition of extra Classified Ad format categories as well as other possible solutions.
montessori_print_shop Is it possible to get an answer to this question: How are you planning on preventing the listing/sale of digital/email/PDF File listings to make it a fair playing field for everyone? If you find a listing that is in violation of the Digital Download Delivery policy, use the Report This Item link at the bottom of the offending listing page.
off2wdw4fun Both Brian and I will be at eBay Live but don't wait till then, let us know via email what you have on your mind. (Sometimes, the process from report to action for listing policy violations can take 2 days depending on the waiting list of reports).
rice21895 I apologize if we didn't quite understand your question. As the workshop is now locked, please feel free to email the details to me. But if your question was with regards to sending the content via email attachment POST SALE where you also never mentioned that would, as either an option, or courtesy, delivery the content in digital format, then it would be allowed.
off2wdw4fun Why not just go to a system where digital items need to be approved before being listed? The policy was implemented to solve the issue around delivery method, not the content. Let me make this clear: we are not judging, qualifying or devaluing content. THis is not about content. It is ONLY about delivery method. Griff


Griff _________________ eBay

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