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eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th
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Last Post Dec 6, 2005 12:05 PM by: rchatwani@ebay.com
Replies: 85
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deirdre@ebay.com
Posts: 3,846

eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Nov 30, 2005 12:04 PM
Topic: eBay Workshop: Natural Search & Search Engine Optimization Workshop

Host: eBay Staff
Date: Tuesday 12/06
Time: 11:00 to 12:00 PST
Location: Workshop Board

Description: Learn about search engine traffic and how natural search optimization within search engines like Google, Yahoo and MSN can help drive more traffic to your listings and stores! eBay Staff will be on hand to discuss natural search and how you can use eBay.com levers such as About Me pages, Reviews & Guides, eBay Stores, and your View Item pages to drive search engine success.

Cheers,

Deirdre
eBay Community Development
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reallygreatstuff
Posts: 35
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eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:12 AM
My about me page is ranking higher than my store home page - would you suggest submitting the homepage to the search engines and if so are there any that are preferred so not to get accussed of spamming - and how often would you submit
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autoaccessoriesgarage
Posts: 5
(31 of 85)

eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:12 AM
Hi,

Im new to e-bay but also have a web site. Where in e-bay can I bulid an "About Me" page.

I have also registered with Google, Yahoo and Open Directory but have seen no significant changes. How long does it usually take.

Steve
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ryan2@ebay.com
Posts: 256
(32 of 85)

eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:13 AM
Regarding post 22:
Borders specifically will not cause problems with natural search, but in general - content is more important than pictures or images. So beware of loading too many graphics into a page (Store, Guide, etc) without enough content or text. Google, Yahoo and MSN aren't able to decipher the meaning of pictures in the way that they might understand the text.

Hopefully this helps!

*********
Ryan
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ryan2@ebay.com
Posts: 256
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eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:14 AM
Regarding post 28: Google and Froogle should automatically crawl and find individual pages - so you shouldn't need to submit each listing for instance.

*********
Ryan
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rchatwani@ebay.com
Posts: 17
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eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:15 AM
Reallygreatstuff - in response to post 21, this is a very difficult issue to resolve. As you mention, because many auctions are short-lived, by the time search engine crawlers "find" them, the auction may be over. This is the biggest challenge with granting search engines access to item pages.

I can tell you that we are actively working with the major search engines to resolve this issue. In many ways, they recognize its not the ideal search experience and want to improve it too. However, please keep in mind that ultimately the search engines control what pages they index and what results are displayed on their sites, not eBay.

Thanks!
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dap62
Posts: 3
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eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:16 AM
Are there keyword research tools for eBay searching that have similar functionality of WordTracker or GoodKeyWords, but use data from eBay internal searches?

------
Don - Link
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ryan2@ebay.com
Posts: 256
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eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:16 AM
Post 29:

There are a couple ways to answer that question. First - the strongest keywords for you personally are the ones that are related to what you are selling or specializing in. If you sell Blackberry Cell Phones, thats your most important keyword and you should optimize for it. Those keywords should be repeated throughout the page.

If you are looking for popular keywords in general, eBay has Link which shows whats popular on eBay and Yahoo has Link which shows the most searched terms on Yahoo.

*********
Ryan
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owenseamus
Posts: 503
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eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:16 AM
You speak about KEY words usage in your listings......how does one find out what those key words are???? I keep hearing about this and haven't a clue as to what are key and what are not.

Photobucket
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thelittlecraftcart
Posts: 11
(38 of 85)

eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:16 AM
When submitting url to search engines, should we link to our store, our About Me Page, all of our listings individually or everything?? We have about 1,400 items in our store now and we add more every day.
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ryan2@ebay.com
Posts: 256
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eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:18 AM
Post 30:

You should feel free to submit your store homepage to the engines. If you are only submitting your major pages, that shouldn't be a problem.

Take advantage of your high ranking About Me page by linking of it to your other important pages - such as your store! Another good way is to write guides in Reviews and Guides and products or topics that are related to your store... you then can add a link to your store and that helps with natural search linking, finding, etc!

*********
Ryan
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goodfynder
Posts: 13,922
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eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:20 AM
At what point does using strong keywords drift over into keyword spam or using too many comparison keywords?

Goody


Goody
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ryan2@ebay.com
Posts: 256
(41 of 85)

eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:20 AM
Post 31:

You can create your About Me Page here: Link

You can also learn more here:
Link

Submitting new pages can sometimes take a while for the search engines - particularly if its a new website. One of the reasons new pages get indexed well and quickly on eBay is that eBay.com has a very strong pagerank and popularity already!

*********
Ryan
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rchatwani@ebay.com
Posts: 17
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eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:20 AM
Hi mermaidstudiobeads - in response to post 27, I assume that you are referring to the item description which appears on the eBay Item Page. The same SEO principles and rules that apply to all pages across the Web also apply to eBay Item and other pages. You should think of page optimization on eBay the same way you think about search engine optimization in general. Focus on great content, good titles, and using the right keywords.

Keep in mind that there are some specific eBay policies regarding HTML and linking that you should adhere to.

Thanks!
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ryan2@ebay.com
Posts: 256
(43 of 85)

eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:22 AM
In response to post 38:

You do not (and should not) submit each of your listings... too much effort and time! Besides, submitting your most important pages (About Me, Store, etc) provides Google an entrance into your listings. All the engines are looking for is a starting point =)

*********
Ryan
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cindedo
Posts: 101
(44 of 85)

eBay Workshop: Natural Search & Search Engine Optimization Workshop Dec 6th

Dec 6, 2005 11:23 AM
I'm concerned about post #18 and #23. Can you explain more what the dangers are?
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