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Last Post Oct 26, 2005 2:07 PM by: deirdre@ebay.com
Replies: 93
deirdre@ebay.com
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eBay Workshop: Seven Steps to Scaling Your Business - October 26th

Oct 26, 2005 12:59 PM
Welcome and thanks for joining us today!

We love workshops to be interactive, so please feel free to ask your questions that directly relate to this topic.


Cheers,

Deirdre
eBay Community Development

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leadwood2025
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eBay Workshop: Seven Steps to Scaling Your Business - October 26th

Oct 26, 2005 12:59 PM
Hello Deirdre, my name is Bernard and I am an international seller living in South Africa. I am looking forward to this workshop.
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ksween@ebay.com
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eBay Workshop: Seven Steps to Scaling Your Business - October 26th

Oct 26, 2005 1:00 PM
Hello everyone!

Thank you for joining us today for the 7-Steps workshop. I’m Katie and I’m in the Seller Development group at eBay. I’m joined today by Monica, also in Seller Development. We’d like to use this time to discuss the 7-Steps to scaling your business on eBay. To start, we are going to post some of the information on the 7-Steps and walk through the essentials of each step, offering our best practices. We’re then going to offer sellers an opportunity to have their own listings and eBay Store reviewed live in the workshop.
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sassyprincesswear
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eBay Workshop: Seven Steps to Scaling Your Business - October 26th

Oct 26, 2005 1:01 PM
mee too! Lynn
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ksween@ebay.com
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eBay Workshop: Seven Steps to Scaling Your Business - October 26th

Oct 26, 2005 1:01 PM
7-Steps Overview

The “7-Steps to Scalability” seller action plan was made possible by analyzing our own internet research, talking with many successful sellers and working with our Certified Solutions Providers. On eBay, every business is built differently. What works for one seller many not work for another. We hope use can use these steps as a guide-line for growing your business, not as hard and fast rules.

Today we want to briefly describe the 7-Steps to Scalability so that you can adopt some of these Best Practices to scale your own business. You may find that you're already doing many things right, and only need to make small tweaks to your selling strategy. But often these small tweaks can lead to significant improvements in your selling success.

At the end of the workshop, we’ll post more information on each of the 7-Steps, plus links to places on eBay where you can find more information.
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thesilverdivallc
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eBay Workshop: Seven Steps to Scaling Your Business - October 26th

Oct 26, 2005 1:01 PM
Hello! I have been selling for a few months now and I'm wondering if you can take a look at my store and let me know if there is anything that can be improved upon? I seem to be selling a lot, but I'm not getting the prices that I want and am selling almost everything for what I paid for it. Advice? Thanks!
Carrissa
The Silver Diva
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ksween@ebay.com
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eBay Workshop: Seven Steps to Scaling Your Business - October 26th

Oct 26, 2005 1:03 PM
Step 1: Setting up for success
Here are some tips from the Setting up for Success step of the 7 steps:
• To appeal to all buyers, list in a variety of listing formats such as auction-style listings (including auction-style listings with Buy it Now), Fixed Price, Store Inventory.
• Use Item Specifics when available, so that buyers can find your items more easily.
• Stagger your listing ending days and times, so you can manage them better.
Helpful Links:

Link
Link cs.html
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ksween@ebay.com
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eBay Workshop: Seven Steps to Scaling Your Business - October 26th

Oct 26, 2005 1:05 PM
Hi thesilverdivallc--
Thank you for volunteering! We're going to post all 7-Steps and then jump right into Stores and listing reviews.

You are the first Store we'll review!
Thanks
Katie
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pkmkting4u
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eBay Workshop: Seven Steps to Scaling Your Business - October 26th

Oct 26, 2005 1:06 PM
Hello,
I have started listing boutique style clothing for a customer and I am having trouble getting them to sell. Can you take a look at some of the clothing listings and give me some input? Thanks Pam @ Gulfcoast Unique Boutique
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ksween@ebay.com
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eBay Workshop: Seven Steps to Scaling Your Business - October 26th

Oct 26, 2005 1:06 PM
Step 2: Listings that Sell
We encourage sellers to think like buyers when creating their listings, and make them easy for buyers to find.
Some of our tips for listings that sell successfully:
• Use all 55 characters allowed in your listing titles, and repeat the title in the item description.
• Choose effective keywords and search terms.
• Provide all the information a buyer would need to decide whether to buy your item on one screen. Avoid making the buyer scroll up and down on the page.

Helpful Links:
Link
Link
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thesilverdivallc
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eBay Workshop: Seven Steps to Scaling Your Business - October 26th

Oct 26, 2005 1:06 PM
Thank you!
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ksween@ebay.com
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eBay Workshop: Seven Steps to Scaling Your Business - October 26th

Oct 26, 2005 1:07 PM
Step 3: Powerful Photos
Some of our tips for including powerful pictures in listings include:
• Be sure that your picture is one of the first things the buyer sees in your listing.
• Use multiple pictures in different lights and taken at different angles, to give your buyers a better “feel” of your item.
• Take your own pictures, or get permission from the copyright owner.

Helpful Links:
Link
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leadwood2025
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eBay Workshop: Seven Steps to Scaling Your Business - October 26th

Oct 26, 2005 1:07 PM
With regards to Step 1 > STAGGERING. My traffic reports analysis indicate Sundays to be best with a marked decrease in traffic during the middle of the week. Why stagger then?
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ksween@ebay.com
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eBay Workshop: Seven Steps to Scaling Your Business - October 26th

Oct 26, 2005 1:07 PM
Step 4: Optimizing your eBay Store
Some of our tips for optimizing your eBay Store include:
• Use keywords in your Store name, title and Custom Categories. Not only will this help eBay buyers find the items they want once in your Store, it will increase your Store's relevance in Natural Search (when buyers are searching the Internet using search engines like Google).
• Remember that eBay Store sellers receive free phone support, so you can call Customer Support if you have questions about your Store. You can find the number on your Manage my Store page.
• Traffic reports (included free with your Store) show you which items buyers are visiting most frequently and how they found your items.

Helpful Links:
Link
Link
Link
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