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Last Post Aug 10, 2006 10:30 AM by: deirdre@ebay.com
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deirdre@ebay.com
Posts: 3,846

eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Jul 30, 2006 11:04 PM
Topic: eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Sellers

Host: eBay/Skype Staff
Date: Thursday 08/10
Time: 09:00 to 10:00 PT
Location: Workshop Board

Description: eBay has integrated Skype chat and voice into 14 categories to reduce communication friction between buyers and sellers. Already in almost 4% of listings (in select categories), join us to learn how to take advantage of this exciting opportunity.

Sellers

  • build trust with buyers when selling complex or high-ticket items

  • answer questions quickly and on your own schedule

  • turn buyers into repeat customers


Buyers



  • get the details you need to buy with confidence

  • contact sellers using the method that works best for you

  • get answers without waiting for email responses


This workshop will also have a companion Skypecast running simultaneously so you can chat or talk directly with Skype and eBay employees. If you’re new to Skype, you can learn more here.

Cheers,

Deirdre
eBay Community Development
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michele_skype@ebay.com
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eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Aug 9, 2006 9:32 AM
Welcome eBay users

My name is Michele, and I’m responsible for Skype marketing on eBay North America. My colleague Stu and I will be hosting this workshop and we’re looking forward to your questions and comments.

This workshop is an overview and instructional session on adding Skype to your eBay listings. If you’re unfamiliar with Skype, you can review a previous ‘starter’ workshop at your convenience. Today, we’ll cover:

  • Benefits of Skype in eBay Listings
  • Using Sell Your Item and setting preferences
  • Tips for managing calls and chats
  • Additional cost-savings from Skype



We’ve also created a companion Skypecast for this workshop. It’s easy and free to join so don’t worry if it’s your first time. It’s a chance to talk, via Skype, live with us and other participants of this workshop. You can join at any time during this workshop.

Join Now!: Skypecast for eBay Skype in Listings Workshop.

Let’s get started!
Michele
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michele_skype@ebay.com
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eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Aug 9, 2006 9:41 AM
Benefits of Skype in eBay Listings

eBay purchased Skype in October 2005 and has just completed our first integration. We expect Skype in listings to help reduce communication friction between members during the sales process.



eBay Sellers
  • Get in front of buyers and make the sale faster. Casual browsers may not wait for an email.
  • The personal touch of a phone call or chat session can easily turn potential buyers into repeat customers
  • Build trust with buyers when selling complex or high-priced items. Use Skype chat (similar to AIM or Yahoo Messenger) to walk customers through hard-to-describe product details so they can buy with confidence
  • Answer questions quickly, easily and on your own schedule. Use Skype’s presence indicator to let buyers know when you’re online and available. Or, manually change your settings to keep your own hours.


eBay Buyers
  • Get answers real-time to help you differentiate between listings
  • Build trust with sellers so you canbuy with confidence
  • Contact sellers using the method that works best for you
  • Get fast answers, without waiting for email
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michele_skype@ebay.com
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eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Aug 9, 2006 9:49 AM
Skype is available in 14 trial categories on eBay

  • Automotive GPS Devices
  • Camera Lenses & Filters
  • Wired Networking Routers
  • Skype Devices
  • Internet Telephony
  • Diamond Solitaire Engagement Rings
  • Real Estate (Residential Homes, Commercial Homes & Other Real Estate)
  • Manufacturing & Metalworking
  • Bedroom Furniture Beds
  • Basketball-NBA Sports Cards
  • Antique Coin Silver
  • Lost in Space Collectibles
  • Radio Control Toys
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michele_skype@ebay.com
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eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Aug 9, 2006 9:52 AM
Use Sell Your Item (SYI) and select Chat or Voice or both

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michele_skype@ebay.com
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eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Aug 9, 2006 9:53 AM
Set your My eBay preferences
To have eBay pre-populate your Skype Name and preferences into your Sell Your Item form during the listing process, you can ‘link’ your eBay and Skype accounts and set the preference in My eBay.

Go to My eBay > Preferences > Skype Preferences and click ‘Add’ to include a primary Skype name in your preferences

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michele_skype@ebay.com
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eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Aug 9, 2006 9:55 AM
On the Skype Preferences page, click the ‘Link a Skype Name’ button.

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michele_skype@ebay.com
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eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Aug 9, 2006 9:58 AM
New Skype users
If you don’t have a Skype name yet, you can download Skype and register for free by clicking on the “Get It Now link” in step 1. If you’re already a Skype user, you can skip to step 3 - just agree to link your Skype account to your eBay account and then Sign In to Skype to validate your Skype information.



You should be taken back to eBay, after a successful login to the Skype site and presented with a confirmation page that the account linking was successful.



In addition to being returned to eBay, you should receive an email confirmation from eBay that your account was linked successfully.

To use the ’presence indicator’ and enable buyers to see when you are online and available, you need to
  • Open Skype and click Tools > Options > Privacy
  • Select “anyone” and “Allow my status to be shown on the web” options.
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michele_skype@ebay.com
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eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Aug 9, 2006 9:59 AM
Tips for Managing Calls and Chats

Of course, you can’t be online and available for calls or chats at all times. And, once you start using Skype, you’ll find personal uses for it (like free calls and video calling) at times when you may not want to be interrupted with business.

To help manage your eBay calls and chats, here are a few tips.

Presence Indicator
Once you’ve opened your Privacy settings so other users online can see whether you’re available, you can control whether the Chat and Call buttons in your listings are live or not.

Use the small drop-down menu in the lower left corner of your client. Buyers will always see the Skype buttons in your listings, but, unless you are “online”, buyers will not be able to click the buttons.

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michele_skype@ebay.com
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eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Aug 9, 2006 10:00 AM
Call forwarding
Call forwarding is a feature in the Skype client. It works like this:
  • Someone ‘calls’ you on your computer using Skype
  • The call is ‘forwarded’ to a regular phone, like a home phone or mobile


The PC to phone portion of the call forwarding is a SkypeOut call and will be charged at the normal SkypeOut per minute rate, depending on where the user is calling from. Since SkypeOut calls within North America (US and Canada) are free until the end of 2006, you will only be charged SkypeOut rates for anyone who calls you internationally. And, our SkypeOut rates are extremely competitive.

To set it up, simply go to Tools > Options > Call Forwarding & Voicemail. Click the option to ‘forward calls when I’m not on Skype’ and enter a phone number. You can use the ‘Advanced Options’ and list up to 3 numbers for routing calls when you’re unavailable. If you leave the Call Forwarding feature blank, your calls will not be forwarded.
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michele_skype@ebay.com
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eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Aug 9, 2006 10:09 AM
Voicemail
Even if you are online and available, you may not be at your computer 100% of the time. Skype makes it easy for you to step away for dinner, answer another call or put your kids to bed.

For about $20 per year, you can have Skype Voicemail and never miss a call. It’s easy to see when you’ve got a voicemail and play it back. You can record your own outbound greeting and save voicemail messages indefinitely or delete them as needed. And, if you miss a call from an eBay buyer, it’s as simple as a right-click to call (or chat) them back.

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michele_skype@ebay.com
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eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Aug 9, 2006 10:14 AM
Additional cost-savings from Skype for any business (both on and off eBay)

Free Skype to Skype calls
Calls between Skype users are always free. Once you’re on Skype, call any customers, suppliers or business associates on Skype, anywhere in the world, for free.

Free North America calling
From now until the end of 2006, all SkypeOut calls (PC to phone) are free within the US and Canada.

Cheap SkypeOut rates for International calling
Whether it’s Mexico for just $0.09 per minute or Korea for $0.02 per minute, the rates to call from your PC to a regular phone are extremely competitive.

Get a business phone number and voicemail for just $40 per year
SkypeIn provides a way for your customers, suppliers, friends and family to use their regular home, office or mobile phones and reach you on your computer via Skype. For about $40 per year, you’ll get a real phone number, in any area code within the US and Skype voicemail is included for free.

That means, your family in Chicago can dial a local Chicago number and reach you anywhere in the world – they make a local call and you pay only the $40 per year for the service. No per minute charges!

And, for those of you with international connections, you can get a local international number from the United Kingdom, Brazil, Denmark, Estonia, Finland, France, Germany, Hong Kong, Poland, Sweden or Switzerland.
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deirdre@ebay.com
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eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Aug 9, 2006 10:17 AM
Hi everyone:

We've posted the workshop content early for you to review. We'll open the workshop tomorrow, August 10 at 09:00 am PT.

Hope you can join us!

Deirdre
eBay Community Development
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deirdre@ebay.com
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eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Aug 10, 2006 8:58 AM
Welcome and thanks for joining us today!

We love workshops to be interactive, so please feel free to ask your questions that directly relate to this topic.

Added note: If you click on the "Watch this discussion" link, you will receive an email each time someone posts to the workshop.

Stop Watching: If at any time you no longer want to receive updates on a thread you are watching, just click on the link titled "Stop Watching Thread" found in the specific thread being watched. Also you can remove any watched thread by clicking on the "Watched Discussions" link located in the log in bar and deleting the watched thread.

If you're new to the discussion boards, please be sure to check out the board tutorial:

Link


Cheers,

Deirdre
eBay Community Development
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isis1isisjulie
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eBay Workshop: Skype in eBay Listings - Connect Directly with Buyers and Se

Aug 10, 2006 9:01 AM
How do you add skype to your listings and how does it work


Julie
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