Hello everyone! Thanks so much for joining us for our workshop today, hosted by Jennifer and Ashley from the eBay Giving Works team. Jennifer is from the eBay side of eBay Giving Works, and Ashley is from the MissionFish side of eBay Giving Works, and we’re both responsible for managing marketing for the program.

Before we dive in, let’s just do a quick overview of what we’ll be covering, so that you know what’s coming ahead! Here are the topics we’ll be taking you through today:

• Overview of cause marketing: what is it, and how can it help your business?
  
• Cause marketing during the holiday shopping period: why now is the perfect time to take advantage of this opportunity!
  
• Cause marketing on eBay: how eBay Giving Works can make it easy for you to do cause marketing on eBay—and how you can get started
  
• Q&A: we’ll answer questions you might have
  

So let’s get started!

The holidays are just around the corner. And as I’m sure you know, tis the time of year when shopping is on everyone’s minds—which means great opportunities for your business! It’s also the time of year where we all reflect on what we’re grateful for in life and all the different ways we can give back.

For that reason, cause marketing resonates even more during this time of the year, and if you’ve ever considered trying it for your business, there’s no better time than now to get started.

Ready to get started?

You can list with eBay Giving Works in one of several ways: the Sell-Your-Item form, Turbo Lister, Blackthorne, ChannelAdvisor, Infopia, Vendio, and Kyozou (if you don’t see your listing tool mentioned here, please contact your provider and ask if they support eBay Giving Works functionality!). In this workshop, we’ll be going over how to list with the Sell-Your-Item form, but the process is similar to the other tools as well.

In the SYI form, look for the “eBay Giving Works” section, as shown below—just look for the ribbon, and you can’t miss it!

Next, you’ll need to choose a nonprofit organization—there are over 11,000 certified nonprofits to choose from!—and then select the percentage of your item’s final sale price that you’re committing to donate. (Please note: if your item sells, there is a $5 minimum donation to ensure that the nonprofit gets a meaningful gift)

What happens if the organization you’d like to support isn’t in the list? You can nominate them to get added. Simply fill out the recommend a nonprofit form and we will email the nonprofit to tell them about eBay Giving Works, and give them all the information they need to join. It’s free—and easy—for them to participate!

One thing to note here: if you’ve never listed an item with eBay Giving Works before, you will be prompted at this point to complete a one-time registration (it takes about 5 minutes) with our partner, MissionFish. As we mentioned above, eBay partnered with MissionFish to administer the eBay Giving Works program.

A nonprofit themselves, MissionFish provides the incredibly valuable services of vetting all of the nonprofit organizations that register to participate with eBay Giving Works, as well as making sure every donation that results from an eBay Giving Works listing is safely delivered to the intended nonprofit.

In order for them to ensure the delivery of every donation, MissionFish requires basic information from you, including a credit card where your donation can be charged for your convenience.

What comes next after you create your listing? Once that listing ends you do the same things you do after every listing: collect payment from the buyer, ship the item, leave feedback… Now it’s time to fulfill your donation commitment!

MissionFish will send you a reminder about how much you had pledged to donate, and you can either pay that donation now (with credit card or PayPal) by logging into your My MissionFish account, or for your convenience, MissionFish can automatically charge your donation on the method of payment you’ve indicated on the second Monday after your listing ends. MissionFish will provide you a tax receipt for your records, and you can also find this in your my MissionFish account.

And just like that, you’ve helped a worthy cause while making a sale!