To those of you joining us who may be new to eBay Giving Works, we’ll start with a brief overview of the program.

eBay Giving Works (Link) is eBay’s dedicated program for charity listings. With eBay Giving Works, sellers like you have an opportunity to donate part or all of a listing’s final sale price to a nonprofit (you can choose from over 8,000 certified organizations, or nominate your favorite to join the program), allowing you to receive the benefits of cause marketing as you build your business on eBay.

As you may know, large companies have employed cause marketing as a strategy to build their business, improve their sales, and deepen their relationship with customers for years. And with eBay Giving Works, eBay sellers can benefit from this strategy as well.

It is a fact that buyers tend to prefer to buy items that benefit a cause over those that do not. In some instances, buyers may even pay more for an item that benefits charity. We have found that on average eBay Giving Works listings receive approximately twice as many bids as non-charity items. Additionally, eBay Giving Works items stand out with a distinctive charity ribbon icon and benefit from additional visibility through specialized search features (for an idea of what this looks like, click on this link to view a screen shot).

All these benefits AND you help important causes in the process!

Today’s workshop…

In this workshop, we will describe the new functionality being offered by ChannelAdvisor, and show you how you can create an eBay Giving Works listing using ChannelAdvisor. As a point of clarification, in this workshop we will use “listing for charity” and “listing an eBay Giving Works item” interchangeably. Also, please note that that there are two types of charity listing activity:

• Community Selling is when individuals sell to support of a certified nonprofit
  
• Direct Selling is when nonprofits sell on their own behalf (after they have entered their eBay User ID in their Nonprofit My MissionFish account as a Direct Seller).
  
  

Certain aspects of the program differ based on the type of listing. We will be focusing on the Community Selling process in this workshop, but we’ll be happy to answer questions about Direct Selling if you have them, or you can visit Link for more information.

Before we dive in, I’d like to introduce you to two gentlemen who will be joining me for today’s workshop:

• Max Leisten is the Senior Product Manager of Marketplaces at ChannelAdvisor, and he will be walking you through the new functionality and show you how to create eBay Giving Works listings with ChannelAdvisor.
  
• David Yaskulka is the president of Harris Michael and an eBay PowerSeller (harrismichaeljewelry, formerly blueberryboutique). He has had extensive experience using ChannelAdvisor to create eBay Giving Works listings and can offer the seller’s perspective throughout this workshop.
  

At this year’s eBay Live! a couple weeks ago, ChannelAdvisor announced that they will now be supporting eBay Giving Works listing functionality, giving sellers another easy and fast way to create charity listings and support worthy causes!

I’ll turn this over to David and Max to share with us some of the key reasons you should incorporate cause marketing with eBay Giving Works into your general business strategy, and then walk you through the step-by-step process of how to list your eBay Giving Works listing using ChannelAdvisor.