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Last Post Aug 1, 2007 3:06 PM by: deirdre@ebay.com
Replies: 49
suzanna@ebay.com
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Encourage Repeat Sales by Offering Combined Shipping Discounts - Aug 01

Aug 1, 2007 1:30 PM
Hi everyone,

Thank you for joining our online workshop on Combined Shipping Discounts. We would like to use this hour to talk about the Combined Shipping Discounts tool.

We have held two online workshops on Combined Shipping Discounts in the past few months, and had great participation and questions. We look forward to an interactive session, and we welcome your feedback and questions.

Suzanna
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suzanna@ebay.com
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Encourage Repeat Sales by Offering Combined Shipping Discounts - Aug 01

Aug 1, 2007 1:32 PM
Here is a quick overview:

When you sell on eBay, you can offer to combine shipping for your potential buyers, thus making your shipping costs more competitive.

Buyers like it because they love choice when shopping. The ability to combine orders is something that has become an e-commerce standard, and buyers have come to expect it when shopping online. And they love a good deal!

It also benefits sellers because it gives buyers a reason to buy multiple items from you, it inserts buyer messaging right into your listings, and it differentiates your listing from competitors.

Here is an example of how combined shipping discounts are displayed to potential buyers right in your listing:

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suzanna@ebay.com
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Encourage Repeat Sales by Offering Combined Shipping Discounts - Aug 01

Aug 1, 2007 1:32 PM
Offering the new Combined Shipping Discounts to your buyers can be done in the following 3 steps. We’ll get into more detail on each of these steps in the following posts.

1) Set up your Discount Rule (Flat, Calculated or Promotional)
2) Add a custom profile to the types of products you sell (this is optional)
3) Apply your Discount Rule to your listings
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suzanna@ebay.com
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Encourage Repeat Sales by Offering Combined Shipping Discounts - Aug 01

Aug 1, 2007 1:36 PM
Now for a bit more detail:

1) Set up your Discount Rule

Go to My eBay and select Preferences under My Account. In the Selling Preferences section, select “Show” for “Combined payments and shipping discounts”, then select “Edit”



From here you can set up your Discount Rule by clicking on the “create” link located under the combined shipping rule you want to offer.




You have three types of Discount Rules to choose from:

• Flat rate shipping: applies your discount rule to listings where you enter a flat shipping cost
Calculated shipping: applies your discount rule to listings where you use the eBay Shipping Calculator
• Promotional shipping: can apply to any of your listings
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suzanna@ebay.com
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Encourage Repeat Sales by Offering Combined Shipping Discounts - Aug 01

Aug 1, 2007 1:40 PM
Not sure which discount rule works best for your business?

Here are some examples of the types of discounts you can offer with each type of Discount Rule:


For Flat Shipping (entering your own shipping amount):
Example 1: Charge my highest shipping rate for the first item, and charge $X shipping for each additional item
Example 2: Charge my highest shipping rate for the first item, and shipping for each additional item is free
Example 3: Charge my highest shipping rate for the first item, and deduct $X shipping for each additional item
Example 3: Charge my highest shipping rate for the first item, and deduct $% shipping for each additional item


For Calculated Shipping:
Example 1: Charge my highest shipping cost for the heaviest item, and charge $X shipping for each additional item
Example 2: Use combined weight of multiple items purchased to determine total shipping cost
Example 3: Charge my full shipping cost for the heaviest item, and deduct a specified number of ounces from each additional item purchased

Promotional Shipping:
Example 1: Spend $X and shipping is free!
Example 2: Spend no more than $X on shipping
Example 3: Purchase X number of items and Shipping is $Y
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suzanna@ebay.com
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Encourage Repeat Sales by Offering Combined Shipping Discounts - Aug 01

Aug 1, 2007 1:45 PM
2) Add a custom profile to the types of products you sell (this is optional)

We realize you may not sell items that are always the same size and weight. Have you ever wanted to apply different discount rules for the different types of products you sell? We’re excited to introduce custom product profiles! You set up the profiles based on the types of items you sell. It is flexible to your needs and allows you to offer different combined shipping discounts depending on the specific item.


Profiles are a way for you to manage your combined shipping discount rules. One way to manage shipping discounts is to name your profile something easy for you to identify and remember.

Example 1: You use flat shipping and name one profile “Light items” and specify $1.00 as the additional cost per item. You name another profile “Heavy items” and specify $3.00 as the additional cost per item.



Example 2: You use calculated shipping and name one profile “Light items” and specify 3 ounces as the weight for each additional item. You name another profile “Heavy items” and specify 5 ounces as the weight for each additional item.

When you are listing your item, you select the profile name in the Sell Your Item form. This tells eBay how to apply to your combined shipping discount rules according to your custom product profiles
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suzanna@ebay.com
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Encourage Repeat Sales by Offering Combined Shipping Discounts - Aug 01

Aug 1, 2007 1:46 PM
3) Apply your Discount Rule to your listings

Now that you have set up your discount rule and optional profiles, it’s time to let eBay know you’d like your discount rule to be applied to your listings:
1. In the Sell Your Item form, go to the "Shipping" section.
2. Select the "Apply my shipping and insurance discount rules to this listing" check box.
3. If you have profile names, select the profile that you want to apply to the listing.
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deirdre@ebay.com
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Encourage Repeat Sales by Offering Combined Shipping Discounts - Aug 01

Aug 1, 2007 1:56 PM
Welcome and thanks for joining us today!

We love workshops to be interactive, so please feel free to ask your questions that directly relate to this topic.

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Cheers,

Deirdre
eBay Community Development
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suzanna@ebay.com
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Encourage Repeat Sales by Offering Combined Shipping Discounts - Aug 01

Aug 1, 2007 1:58 PM
We hope you find the new Combined Shipping Discounts to be a useful tool for your business on eBay. We welcome your feedback and questions
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minniealdinger
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Encourage Repeat Sales by Offering Combined Shipping Discounts - Aug 01

Aug 1, 2007 2:03 PM
Thanks for the course on shipping charges preferences. I already had most of these set. I do find it hard to combine items sometimes as I sell such a variety that not all items can be combined to place in one package. For UPS this isn't a problem as I can do mulitple package shipments and still get a discount. USPS doesn't offer muliple package discounts shipped at the same time to one address.
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timecatchers
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Encourage Repeat Sales by Offering Combined Shipping Discounts - Aug 01

Aug 1, 2007 2:04 PM
Hi,
Can I start by asking you to clarify the difference between flat shipping and USPS flat rate shipping? :)
Del & Kathryn
TIMECATCHERS - Antiques and Collectibles eBay Auctions
IT'S ALL WRITE - Quality Pens and Refills eBay store

It's All Write
IT'S ALL WRITE ~ Quality Pens & Refills ~ eBay Store
TIMECATCHERS ~ Antiques & Collectibles ~ eBay Auctions
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suzanna@ebay.com
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Encourage Repeat Sales by Offering Combined Shipping Discounts - Aug 01

Aug 1, 2007 2:12 PM
Hi minniealdinger - We are posting an answer to your post shortly.

timecatchers (reply to #11). Great question!
Flat Rate shipping on eBay means you enter your shipping amount on eBay. For example you say shipping on my item is $5, regardless of where the buyer resides in the U.S.

USPS Flat Rate Shipping requires specific USPS Flat Rate Packaging (envelopes and boxes) You may ship anything you can fit into these containers for one domestic shipping rate with USPS, regardless of the total weight (up to 70 lbs)

Suzanna
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timecatchers
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Encourage Repeat Sales by Offering Combined Shipping Discounts - Aug 01

Aug 1, 2007 2:19 PM
I'm gonna go ahead and ask another question while I watch for response to Post 11....
If we offer more than one shipping service in a listing, can we make a different rule for each service? For example, we prefer USPS Priority Mail because we can get free boxes. However, based on the new 5-star DSR's, we think maybe we should also offer USPS First Class as an alternative that buyers can choose from. But our overhead costs are different depending upon which choice the buyer makes, so we would like to have a different rule depending on the choice of shipping services the buyer makes. Can that be done?
Del & Kathryn
TIMECATCHERS - Antiques and Collectibles eBay Auctions
IT'S ALL WRITE - Quality Pens and Refills eBay store

It's All Write
IT'S ALL WRITE ~ Quality Pens & Refills ~ eBay Store
TIMECATCHERS ~ Antiques & Collectibles ~ eBay Auctions
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deirdre@ebay.com
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Encourage Repeat Sales by Offering Combined Shipping Discounts - Aug 01

Aug 1, 2007 2:19 PM
Hi workshop lurkers! Don't be shy - come join the fun and ask us some questions.

Deirdre
eBay Community Development
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