Who is this workshop for?

The information in this workshop is for all levels of eBay sellers. Whether you are brand new to selling on eBay or a PowerSeller, implementing the strategies in this workshop will allow you to maximize your sales this holiday season.

Will You Be Ready?

Last year, a lot of eBay sellers were not expecting the kind of traffic that they
received to their eBay stores and listings, and for those who were not prepared,
money was left sitting on the table.

Fortunately there is still enough time to get ready and implement these 10 tips that can skyrocket your holiday sales!

Keyword Research Tools

There are several different tools that you can use to identify the most relevant keywords for your products.

The Overture Keyword Selector tool at:

Link

will tell you EXACTLY what keywords that Internet searchers used during the previous month to locate your type of product online.

You will see the exact number of people who searched using a specific keyword or phrase. The numbers will tell you exactly which keywords are the most
effective.

If a buyer searches by a particular keyword on the Internet, you can practically guarantee they searched using the same keyword on eBay.

Additionally, these two eBay Certified Providers offer tools that will provide you with data on the best keywords to use in your listing titles and listings:

1. eBay Certified Providers Terapeak at Link

2. Mpire Researcher at Link

eBay also provides you with information on the most popular keywords searched at:

Link

as well as a listing of the keywords that buyers used to find your listings in your your eBay Store Traffic Report.

For more information on understanding the keywords used to find your products via your eBay Store Traffic Reports visit

Link

How to Set Up Holiday Categories

Your eBay store categories are your virtual store shelves. Customers coming to your store want to be able to quickly and easily find your holiday gift items.

They also want to see the merchandise you are showcasing this holiday season!

Categories are the equivalent of aisles, shelves and “end-caps” (the displays you see at the end of each aisle in a physical store.)

Creating fresh new categories to display your merchandise during the holiday season is a must!

For example, let’s say you sell "Brand Y" dishes in your eBay store.

You carry several lines of Brand Y every day dishes, some fine china dishes for formal occasions and assorted styles of Christmas serving platters, plates and bowls.

Rather than groups all those products in a category called Brand Y, you would create new categories that would highlight your holiday related merchandise.

Don’t Make Your Customers Work

The fastest way to loose a sale is to make your customers work for it.

If a customer has to dig too deep to find your merchandise, wade through hundreds of listings, or search through vague and confusing categories, they will leave your eBay store faster than you can you can say happy holidays.

When reviewing eBay stores, this is one of the biggest mistakes that we see people make. Store layouts that require time and patience on the part of the buyer to navigate the listings and find the item they are looking for end up loosing the sale.

Set up your categories so buyers can quickly and easily see what you have to offer.

You will be rewarded for your efforts with higher sales.

How to Create Pre-Shopping Lists

Pre-shopping lists can be created by simply doing some pre-shopping for your customers. Group products together and again, think like your buyers.

When they come to your custom pages to look at your lists, who would they be buying for?

What information would be helpful to them?

Create a list of 10 or so items, add some photos of your product or include the store listing itself and then write a short but powerful blurb to SELL your products.

Tip #4: Offer Special Promotions

If you want to get your customers excited about your products and give them an urgency to buy, there is no better way to do this than by offering a time sensitive special promotion.

Special promotions such as free shipping, combined shipping, free gift wrap and gift card, rebate programs, or creating a product bundle by including something extra (for example “This Thomas the Tank Engine Train comes with 2 pieces of train track!” gets your buyers excited about your offerings and can persuade them to make their purchase from you instead of your competitors.

One of the most popular promotions during the holiday season is free shipping. But don’t just offer plain old “free shipping” - really sell it to your customers.

At the top of your listing, put a stellar customer service statement that says something like “As a way of saying thank you to all our valued customers this holiday season, we are offering FREE SHIPPING on all items purchased through November 4th.”

Promoting your free shipping this way accomplishes two things. First, it makes your customers feel connected to you. You are telling them that because you value their business, you are now offering something to them during the holidays.

Secondly, by putting an ending date on your promotion, you have given your customer motivation to buy NOW rather than wait a few weeks and look around some more.

Once that promotion ends, you can run another one for a different duration.