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Cheers,

Deirdre
eBay Community Development

The Listing Title – Get it Working for You!

The listing title is your storefront on eBay, so it’s a good investment of your time to make sure that you are using the most appropriate keywords possible within your 55 characters of “real estate” on eBay. Doing some keyword research on Terapeak is going to help you generate ideas, evaluate your existing keywords, and create a strategy for the words that you use.

The eBay help area provides a great introduction to creating titles – check it out at Link if you feel you would like some more background regarding the practice of titling your listings.

We can deconstruct these titles, using the Terapeak Title Builder, and create some improved titles for our listings…

Our first listing is for a pair of boots. “Black Women Boots size 7 ½”
If we open up this auction we see that the pair in question is a rather nice pair of Coach ankle boots. Seems like this seller is hiding some valuable information!

If I am a shopper looking for boots I am definitely going to want information about the size and color of the boots. This is a good start. Let’s look at the results when we enter the word “boots” into the Terapeak Title Builder…



The Title Builder generates a list of the next recurrent words appearing in eBay listing titles out of a sample of 400 listings. This list includes the average price, ship, max/min price to help weigh your results. The highest value word here is “womens” followed by “new”.

An interesting side-note here is that the word “womens” is more technically correct as “women’s” and we can use it either way, as eBay’s finding feature stems the words and results will show words both with ‘ and without in this case. Make sure you check the search ahead of time with whichever word you are using, as this may not be the case with all words.

We need to add the size – 7.5 and would we benefit by adding the Euro size?

A quick entry into our text field will tell us….

With boots 7.5 – we get an average price of $34.46, max price of $399.99.

With the Euro size (38) boots 38 – the average price is $271.08, max of $1,579.91.

In this case, I’m going to add the European sizing as well…there seems to be a higher value associated with that keyword, and it also makes my listing more accessible to a larger market.

My auction title is now – New women’s boots black size 7.5 38
We have 20 precious characters left, that I can use to further advertise the shoe. Shall I mention the brand name? If it is a popular company, I would be smart to add the brand and make it searchable by that information. Is it an ankle boot or heeled? That would be criteria your customer would search for. Play around with the value associated with different descriptive words too!

For my listing title I have decided on “New Coach Women’s Black Ankle Boots size 7.5 38 Heels”

This uses up 53 characters, and using the Title Builder I’ve determined the most valuable keywords for my item for sale, and made sure I’ve used the most searchable terms I can. Now I can relax and watch the bids come in….

We now have a listing for “Roberto Cavalli White Gold Sweater Jacket Coat 8 10 M”
With one character to spare, we’ve got a much more finding-friendly title. Without the ALL CAPS presentation, our title is also clean and easy to read.

This listing title meets our criteria – it’s easy to read, includes pertinent and accurate information on the item for sale. It has neither “Keyword Spam”, nor misleading words and should garner us a good amount of shoppers.

Anyone have any questions so far? I know it's a lot of numbers

We're here for the hour to help you out!

-denise

Hi Angel Vintage Treasure,

Since we have only 55 characters to "sell" the listing, you want to make sure you maximize those. The more pertinent words you include, the more you increase your likelihood of people finding them, as lots of ebay shoppers search by keywords.

I would do some research on similar items and see what keywords come up frequently - the content here should get you started in that direction.

Thanks for joining in!

-denise