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Deirdre
eBay Community Development

If you are thinking of expanding your auction base or opening a store, it’s important that you to consider what your selling strategy is going to be. Just like a brick-and-mortar retailer has to create a business plan, you need to develop a concept of what your business is going to look like – if you want to make those dollars grow!

We’ll look at this using a few different examples. As an eBay user, you already know that the possibilities and products to sell are practically endless, but these examples will make our material easy to follow. As an eBay seller, you will need to determine not only what you want to sell, but what kind of seller you want to be.

In terms of increasing your sales, you need to decide whether you wish to focus on ASR or ASP results. ASR is the Average Success Rate of your items (that is the percentage of items you have for sale that sell), and ASP is the Average Sales Price.

If you have an item that you have multiples of, or a solid supply, and is in high demand, you would want to focus your research on ASR – the higher the success rate, the more of an item you can sell over and over.

If you have a less in demand item, or a limited stock, you may wish to consider the ASP, to target the highest end price, and maximize the value of that transaction.

Making this determination will help you to focus on specific results within your research.

Let’s look at an example to see how it works.

A quick Search Trend shows us an overview of sales for this cologne for the past 90 days.



One specific section of this I would like to focus on is that Sell-Through rate of 81.26% - this is a great ASR! We can also see in the second section that there was an average of 6.61 bids per listings. So not only is this item enjoying a high Sell-Through rate, but the amount of bids suggests that there is demand (=bid competition) for the item. As a seller, this is great! What this means is this item is a great candidate for an ASR focus – move as much of the product as you can and focus your listing construction on that.

So that’s ASR – high velocity sales, move more product, faster, and target the listings for maximum sell-through. This works when you have an in-demand item that you have in good supply.

Now let’s look at a 90 day Search Trend for this item:


Wedding Dresses return a 13.54% Sell Through rate, which is very different from the over 80% we looked at earlier. It stands to reason that as a Wedding Dress seller you’re going to have a very different sales strategy compared to a cologne seller.

When listing this item, I’m going to concentrate on the Listing Types, Times of Day, Days of Week, and Listing Duration (1, 3, 5 or 7 day) that will fetch the value of my item.

Let’s open the floor for questions and comments - we’ll be here for the next hour for you.
If you have any remaining questions after our time, you can contact our support team at support@terapeak.com and they will get you the information you need!

Hey everyone - we're wasting precious Q&A time. We'd love to hear your questions and comments.

Deirdre
eBay Community Development