Diagram of an eBay Store Layout

So we're all talking the same language, I'd like you to first know the
sections of an eBay Store layout:

The header is the section in which your store logo appears as well as
keywords and any other info you wish to have appear at the top of your
eBay Store pages. (Just be sure all you include is eBay-legal! Go to eBay's
Help section and search on STORE LINKS POLICY to learn the current policies.)

On the left of most eBay Stores pages is the navigation. Depending on
customization & the seller's own settings, this area may include a
store search, store categories, user display preferences, store pages
& promotion boxes.

Below the header may be promotion boxes if you choose to display such
things as "Ending Soon" or "New Arrivals" or even
a scrolling gallery of all items in your eBay Store.

The main section of your store homepage generally holds a number of your
store items. Some sellers choose not to show these items on their store
homepage but rather have links to store categories or other information.
Some have a combo of navigation links and store items, such as this sample
from my own eBay Store:

eBay Certified Stores Designer. See my ME page for links to Blackthorne Pro help & FREE templates.

Custom Store Header

The store header generally contains a logo and some text including keywords
about your items. It may also include navigation links and a store search
box. Including text with keywords is one of the most important features
to add to your header as eBay will include these words in HTML meta tags
which will assist in google & other search engines in finding your
store.

If you are going to create a custom store header, you must change to
the theme, Custom Store Header Only. Do so in Manage My Store under "Theme
and Display" on the "Display Settings" page.

The
image to the right is the custom store header created for this tutorial.
In this, 4 images were placed into a table with appropriate text and linking
code added. The code which was used for this header is on my tutorial
at Link.

eBay Certified Stores Designer. See my ME page for links to Blackthorne Pro help & FREE templates.

At this point, both the default store header & your custom header
will show in your store:

To remove the default store header, you'll need to change your theme
to allow for the custom header. Under Display Settings>Theme and Display>Store
theme, click on the link, Change to another theme. Go to the Easily
Customizable themes & select Custom Header Only and its color scheme
(which can be next edited by clicking the Edit current theme link in the
section shown to right) and click the Save Settings button.

Your custom store header will now appear on all of your store pages as
well as your About Me page if you have one.

eBay Certified Stores Designer. See my ME page for links to Blackthorne Pro help & FREE templates.

First, how to create a simple custom store home/landing page...

Click on Custom Pages under Store Design on the left side of the
Manage My Store page. On the Custom Pages page, click the Create new page link
as shown below.

eBay Certified Stores Designer. See my ME page for links to Blackthorne Pro help & FREE templates.

Name the page as you desire. For a main/landing store page, I will generally
name it with the Store name - in this case, ABC Coins.

eBay Certified Stores Designer. See my ME page for links to Blackthorne Pro help & FREE templates.

Under the Left Navigation Bar section, choose whether you want to show
the left navigation bar or not. If you have navigation as part of your
custom page HTML, you will want to Hide... If you'll be displaying
the default or custom navigation on all of your store pages and do not
have navigation as part of your custom page HTML, click to Show...

Click the Continue> button to preview the page content. Save
and Publish if correctly displayed.

eBay Certified Stores Designer. See my ME page for links to Blackthorne Pro help & FREE templates.

Custom Promotion Boxes

Promotion boxes are used generally to promote particular items, such
as those newly listed or ending soonest - but they can be used for custom
navigation as well. Following are instructions for creating a promotion
box to use for store categories navigation.

Under Store Design, click on the link, Promotion Boxes. Remove or make
inactive any Promotion boxes which you have for a Left Navigation location,
then click the button, Create New Promotion box.

On the page, Create Promotion Box: Type, choose the type, Communicate
to your buyers and Continue>. Choose Left navigation - Upper
for your Promotion Box Location, then Continue. (For Store page
where..., keep the default, All category pages in the Store.)

You will then Create Promotion Box: Content and Color.

eBay Certified Stores Designer. See my ME page for links to Blackthorne Pro help & FREE templates.