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Member Workshop: eBay Holiday Sales Success Tips - Nov 07
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Last Post Nov 7, 2006 2:05 PM by: deirdre@ebay.com
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deirdre@ebay.com
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Oct 31, 2006 8:16 PM
Topic: Member Workshop: eBay Holiday Sales Success Tips

Host: pigandpanda
Date: Tuesday 11/07
Time: 1:00 pm to 2:00 pm PT
Location: Workshop Board

Description: It's hard to miss that the holidays are on their way! Walk into any chain store and the aisles are full of holiday promotions. The brick and mortar stores are revving up for the holidays and the same holds true for eBay sellers. Rebecca Shapiro, owner of Pig and Panda (pigandpanda) will offer great tips on how to take advantage of the fantastic eBay holiday marketing blitz that is well underway. So grab a cup of cocoa and get your business on eBay ready for the great holiday sales rush!

Cheers,

Deirdre
eBay Community Development
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pigandpanda
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Nov 2, 2006 12:18 PM
It's hard to miss that the holidays are on their way! Walk into any chain store and the aisles are full of holiday promotions. The brick and mortar stores are revving up for the holidays and the same holds true for online retailers. E-tailers are stocking up on inventory, getting promotions in place and spending gobs of money running marketing and pay per click campaigns to promote holiday sales. According to Entrepreneur Magazine and CNNmoney.com online sales are expected to sizzle this year and will account for more than ½ of an online retailer's total sales for the entire year!

pigandpanda
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pigandpanda
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Nov 2, 2006 12:18 PM
The great news is that, while we still have to prepare for the holidays just like other e-tailers, we eBayers have an elite advantage. The fantastic eBay holiday marketing blitz has begun! Did you catch the slick eBay Express catalogue that was just released chock full of beautiful pictures and even shopping stickers? How about the new eBay ads airing during popular prime-time shows and on cable networks? All of this fabulous marketing is created to entice buyers to shop with you on eBay for the holidays!

pigandpanda
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pigandpanda
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Nov 2, 2006 12:18 PM
We are so lucky... can you imagine the kind of money you would need to spend to promote your business like this? Now we simply have to take advantage of eBay's holiday merchandising campaigns and do a little "decorating". So grab a cup of cocoa and get your business on eBay ready for the great holiday sales rush with these easy "decorating" tips:

pigandpanda
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pigandpanda
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Nov 2, 2006 12:48 PM


Stuff the Stockings: (a more exciting term for – yawn – build your inventory)

1. If you're not sure what to sell, check out the Holiday Hotlist (Link). Find out what's hot and in short supply, grab it and sell it. This is also a great opportunity to sell similarly sought after items. For instance, die cutting machines are really big this season. Check out the Cricut (Link), THE hottest die cut machine on the market by Provo Craft. Cricut isn't one of the top brands that folks are searching for on eBay but that's because not a lot of people can get their hands on the Cricut to sell. I'm going to take advantage of the die cut buzz and use it to sell my Cricut line. Ho! Ho! Ho!

pigandpanda
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pigandpanda
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Nov 2, 2006 12:48 PM
2. Check out eBay Pulse (Link), a daily snapshot of current trends, hot picks, and cool stuff on eBay. See what buyers are asking for and give it to them! Today, the number one searched item is the season's biggest toy, Tmx Elmo. In the craft category (Link), is going to do quite well!

pigandpanda
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pigandpanda
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Nov 2, 2006 12:48 PM
3. If you purchase merchandise from distributors for resale get your holiday orders in now so you have plenty of time to list and promote your goodies and you won't run out of the inventory that your buyers need. I just received a large shipment of the Cricut line but am placing another order now because I know they're going to sell out before the holidays pass. I want to make sure that I have plenty of merchandise to keep my customers happy.

pigandpanda
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pigandpanda
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Nov 2, 2006 12:48 PM
4. Time your listings with eBay's Holiday Merchandising Calendar (Link). Take advantage of posting goodies when eBay is focusing their site promotions in your category. It looks like the crafts category was being heavily promoted at the end of September and will continue all the way through late December. You can bet I'm going to take advantage of eBay's site advertising during this time because we sell a lot of craft supplies!

pigandpanda
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pigandpanda
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Nov 2, 2006 12:48 PM
5. Jump on eBay Express (Link) - especially while those slick catalogues are being distributed. Buyers can make purchases from up to ten different experienced eBay merchants and pay for everything at one time with a credit card or PayPal. Purchases are shipped anywhere in the U.S. and are covered by Buyer Protection (Link).

pigandpanda
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pigandpanda
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Nov 2, 2006 12:49 PM
Certain conditions apply as to how make your listings show up on eBay Express. For instance, item specifics must be filled out for each listing. A handy tool is available to help you determine if your listing qualifies for eBay Express. Check out the eBay Express Listing Eligibility Tool (Link).

pigandpanda
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pigandpanda
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Nov 2, 2006 12:49 PM


Light the Candles:

Create a good listing so customers get excited about your item and know exactly what you're selling. Writing a good title and description increases the chances of your listing being found and sold.

pigandpanda
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pigandpanda
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Nov 2, 2006 12:49 PM
1. Build a strong title. Call your item what it is. If you get stuck ask a friend or family member what they would call your item. I use this technique with our listings because sometimes I get stuck knowing how the manufacturer identifies the product and forget what a buyer would call the product.

pigandpanda
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pigandpanda
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Nov 2, 2006 12:50 PM
Most buyers find items using keyword searches so once you have identified your item use words that buyers would use to search for your item. Use significant synonyms and related keyword and USE UP THOSE 55 CHARACTERS! Don't forget that the title is prime real estate and you need to use every bit of it. If you get stuck with a keyword, search online for the Overture Keyword Tool.

pigandpanda
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pigandpanda
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Nov 2, 2006 12:51 PM
If you have an unusual item or are offering a special promotion like free shipping, you can stand out more by using a subtitle (Link). You also have 55 characters so be creative and informative so your listing stands out. Keep in mind that subtitles cost an additional .50 per listing.

pigandpanda
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pigandpanda
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Member Workshop: eBay Holiday Sales Success Tips - Nov 07

Nov 2, 2006 12:52 PM
2. Write an interesting description. This is your chance to grab the buyer's attention and get them excited about your item. Tell them WHAT they're getting and WHY they need it. In my Cricut listing I tell my customers that they're getting the full Cricut line and they must have it because not only is it the hottest must-have tool on the market but it will take their paper crafting to a new level of beauty and professionalism. Everyone wants their craft projects to look beautiful, sophisticated and professionally finished!

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