Member Workshop: How Research can improve your eBay Sales! - July 06 in Community Help Boards in Community

Last Post Jul 6, 2007 12:24 PM by: deirdre@ebay.com

Replies: 58

Member Workshop: How Research can improve your eBay Sales! - July 06

Jun 29, 2007 1:40 AM

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Topic: Member Workshop: How Research can Improve your eBay Sales!

Host: terapeak
Date: Friday 07/06
Time: 11:00 a.m. to 12:00 a.m. Pacific time
Location: Workshop Board

Description: Please join Sara and Denise from Terapeak, a Certified Solution Provider, as they explain how using research from closed listings can improve your sales. During the workshop, they will use a case study of an imaginary eBay seller to demonstrate how you can apply what you learn from past listings to build more profitable listings in the future.

Cheers,

Deirdre
eBay Community Development

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Member Workshop: How Research can improve your eBay Sales! - July 06

Jul 6, 2007 10:43 AM

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Welcome and thanks for joining us today!

We love workshops to be interactive, so please feel free to ask your questions that directly relate to this topic.

Added note: If you click on the "Watch this discussion" link, you will receive an email each time someone posts to the workshop.

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A from our Legal Department: The statements and opinions made in this discussion board are those of the workshop host only and do not reflect eBay policy or eBay's opinion with respect to such statements.

Cheers,

Deirdre
eBay Community Development

Member Workshop: How Research can improve your eBay Sales! - July 06

Jul 6, 2007 10:48 AM

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Slide 1

Greetings! And welcome to our workshop!

Today we’ll be looking at how using the Terapeak Research from closed listings on eBay can improve your sales. We’ll go over one example of how a seller could use the research to make more money on eBay, using a case study of an imaginary eBay seller!

Sara and I will be here all hour to answer any questions you may have about the workshop or market research in general.

First we’ll post the workshop material (remember to refresh your screen to see the content as it is posted) and then we’ll have time for questions!

Member Workshop: How Research can improve your eBay Sales! - July 06

Jul 6, 2007 10:48 AM

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Slide 2

In this workshop we’re going to use research that you can do yourself, for free at www.terapeak.com. The pictures and graphs below are all simple to generate and today we’ll look at how to interpret the research and tweak your auctions to improve your sales!

I’m going to use an example seller today, and we’ll pretend that they are selling bathing suits. Particularly at this time of year, I can imagine that a lot of bathing suits are being purchased on eBay as people prepare for summertime lounging around the pool!

If I’m a bathing suit seller, I realize now is the time for me to really move some product – but I also have to make sure that my listings are going to outsell all the other listings!

Member Workshop: How Research can improve your eBay Sales! - July 06

Jul 6, 2007 10:49 AM

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Slide 3

First, I’m going to search for one piece bathing suits. I type that into my search bar, and a report is generated with my statistics from the past 30 days of eBay sales!
I am going to look solely at women’s bathing suits, so I filter my search to show only listings in the Clothing, Shoes and Accessories>Women’s Clothing category.

At the top of the report we see a brief overview. Of the 1,520 listings, 37.37% have sold, and at an average price of $15.44.

Member Workshop: How Research can improve your eBay Sales! - July 06

Jul 6, 2007 10:49 AM

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Slide 4

Scrolling down, I can see the report on the one piece women’s bathing suits.
I can expand any of these sections to review the information. First, I want to figure out what the best listing options are for my swim suits…so I will review the Listing Promotion and Listing Type chart.

Member Workshop: How Research can improve your eBay Sales! - July 06

Jul 6, 2007 10:49 AM

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Slide 5

We can see that there are a lot of Gallery Listings within the group we’ve researched. Out of 1,520 there are 1,263 in Gallery Listings. Of those, only 38.56% sold. The best Sell-Through rate of all promotions is the Category Featured and then the Subtitle option.
There are so few listings in Category Featured that I’m not going to take that too seriously, but with half of the 28 subtitled listings sold, I am going to consider using that before I do the Gallery Listing. Picture Services also have a 44.98% Sell-Through rate. This may be another way for me to list my item.

Member Workshop: How Research can improve your eBay Sales! - July 06

Jul 6, 2007 10:49 AM

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Slide 6

These are the Listing Types that are used within our search… the large majority are bid items, which have a Sell-Through rate of 37.09% and an average price of $14.82.

In comparison, the Store listings have a 38.55% Sell-Through and an average price of $21.95. Furthermore, the Fixed Price listings are fewer, but have a 47.22% Sell-Through rate, which is quite a lot better than the overall Sell-Through of 37.37% - and an average price of $20.75. This information will help me decide which sort of listing I will use.