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Last Post Sep 21, 2005 3:02 PM by: deirdre@ebay.com
Replies: 83
deirdre@ebay.com
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Member Workshop: How to Increase Your Sales & Sell-Through - Sept 21st

Sep 21, 2005 2:00 PM
Welcome and thanks for joining us today!

We love workshops to be interactive, so please feel free to ask your questions that directly relate to this topic.


Cheers,

Deirdre
eBay Community Development

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andaleresearch
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Member Workshop: How to Increase Your Sales & Sell-Through - Sept 21st

Sep 21, 2005 2:00 PM
Hello, my name is Crystal Wells-Miller and I am the Community Manager at Andale, Inc. Andale is an eBay Certified Solution Provider that specializes in total management for your eBay auctions.



We are so excited to be here with you folks today, and are here to answer any questions you may have, so step right up and ask away!!



Today, we will talk about Andale Research, which provides analysis of eBay closed sales and tells you what to do with that information.



In this workshop, we’ll talk about how Andale research can help you determine which category to list your item in, what day and time to list your item, what eBay marketing features to use when listing and what listing type to use. We’ll tell you how to quickly research a product line or product type with our new Category Research, and we’ll show you how to create your own price guide.

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andaleresearch
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Member Workshop: How to Increase Your Sales & Sell-Through - Sept 21st

Sep 21, 2005 2:02 PM
What’s Included

In this workshop, we will be covering the following topics:



Part 1: Types of Research

Part 2: How to Sell

Part 3: Category

Part 4: Beta Research



There are about 20 posts, and we’ve included some relevant images that will give you a good snapshot as to how the “statistical analysis” of the researched items are presented to you.

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andaleresearch
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Member Workshop: How to Increase Your Sales & Sell-Through - Sept 21st

Sep 21, 2005 2:04 PM
Understanding Keyword Research



Just as you use the search on eBay, Research will ask you to put in keywords. When you are doing a search, on eBay or the Internet, you will want to type in keywords that will give you the most accurate results. When searching or eBay, or entering your Research term on Andale, you wouldn’t typically search adjectives (wow, great, interesting), unless they were a component in the item you were searching for (Great Gatsby, for instance), but you also do not want to return too many results so choosing a keywords to search or research is always the first step.



Example of Using Keywords to Search or Research Items



Search or Research using the keyword “Glass” would return tens of thousands of results.

Search or Research using the keywords “Glass Beads” would return a few thousand results.

Searching or Research using the keywords “Blue Lampwork Glass Beads” would return a few hundred.

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bigj89
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Member Workshop: How to Increase Your Sales & Sell-Through - Sept 21st

Sep 21, 2005 2:04 PM
Is there a fee to use Andale Research? And is this a hosting site where you can set up your pictures, as well as your auction description?
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andaleresearch
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Member Workshop: How to Increase Your Sales & Sell-Through - Sept 21st

Sep 21, 2005 2:06 PM
Hello Bigj89 !!

Yes, Andale Research is 7.95 per month. We also offer image hosting and other auction management tools. You can view all this information from the www.andale.com website.


Crystal
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andaleresearch
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Member Workshop: How to Increase Your Sales & Sell-Through - Sept 21st

Sep 21, 2005 2:07 PM
Types of Andale Research



Andale Research provides two types of results, All Items Data Research or Andale Smart Research.



All Item Data Research will return all the results for the keywords you have entered, and will provide suggestions for items you may wish to exclude (exclude by word, category or price range).



Andale Smart Research will do the work for you and exclude items that it is not likely you will want in your results.



An example of this would be if you were searching for a Kitchen Aide Mixer, Smart Research would exclude Kitchen Aide Mixer Covers.

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tools4shop
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Member Workshop: How to Increase Your Sales & Sell-Through - Sept 21st

Sep 21, 2005 2:07 PM
My sales have dropped off by 50% in the last 2 months. How can we find the problem.
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andaleresearch
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Member Workshop: How to Increase Your Sales & Sell-Through - Sept 21st

Sep 21, 2005 2:08 PM
Advanced Research



Advanced Research allows you to specify words to exclude, categories to exclude and to set your price Ranges.



Exclude Words are words you enter to eliminate items from your results. For example, if you were researching a Nikon Camera but did not want Nikon Camera Kits, you would type the word KIT into the Exclude Words box.

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tools4shop
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Member Workshop: How to Increase Your Sales & Sell-Through - Sept 21st

Sep 21, 2005 2:08 PM
Hello anyone here?
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bigj89
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Member Workshop: How to Increase Your Sales & Sell-Through - Sept 21st

Sep 21, 2005 2:09 PM
How do you use the hosting site as you put your auction together? I have never used a hosting site, and am new to selling on ebay. I understand it would save me money, how is this true? Is it because of the money I would use to put pictures on my auctions?
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andaleresearch
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Member Workshop: How to Increase Your Sales & Sell-Through - Sept 21st

Sep 21, 2005 2:10 PM
Hi tools4shop!!

There are many reasons your sales may have declined. The season, competition, need for your product

Andale Reserach can help you in determining the best way to list your item, and I'll get to these pictures next.



Crystal

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andaleresearch
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Member Workshop: How to Increase Your Sales & Sell-Through - Sept 21st

Sep 21, 2005 2:11 PM
bigj89,



If you would like, you can email me after the workshop and I'll help you through Image Hosting. I'll include my contact information and aim at the end of the workshop.

Crystal

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andaleresearch
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Member Workshop: How to Increase Your Sales & Sell-Through - Sept 21st

Sep 21, 2005 2:12 PM
Price Summary



Now we get to the fun part, with pictures ;) !! The images displayed in this workshop are smaller than the actual product. The smaller images will ensure you do not have to scroll to read the text



Many of you have probably used the closed search on eBay to determine what to price your item. The Price Summary in Andale Research is exactly that. Using the past data to give you the average selling price. Andale will provide 30 days data which is based on closed auction with trends that display 60 days.



This is a quick way to view the success rate of your item.



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