May 5- Increase your Sale and Sell-Through on eBay with Market Research

Terapeak, Brand Managers Sara Taheri and Dave Frey will use this workshop to touch on two important objectives of all eBay sellers: How do I maximize the amount of money I can make on each of my listings? How do I ensure I am getting the highest number of bids on my auction? Come sit in and participate on this interesting and informative workshop as we share our eBay market knowledge with the community!

Thank you for attending our workshop, and please jump into the discussion and ask us about anything we talk about today! Here is what we will be covering today, complemented with a number of examples with graphs and research data:

• Getting the highest number of bids
  
• Getting Higher prices
  
• Increase chances for a successful auction

Moreover, if you are interested in a specific product, yet not sure which line or specification is the most popular and money-making on eBay, you can utilize the most researched keywords to discover a more defined description of the products as well as the number of listings, percentage sold and Average Selling Price.

Clearly, “Lacoste Polo” is the most popular and successful keyword search on eBay. Many searches are also conducted based on the style.

Category

Another way buyers conduct searches for items they want is by looking in the category or subcategory in which they want to browse. Therefore, ensuring you are listing your item under the appropriate category can significantly increase the exposure of your auction. For example, if you collect eBay live items, which is an event that is put on annually by eBay and attended by eBay community members and hundreds of exhibitors, you would check under Collectibles, Advertising, eBay-ana, to see anything exciting that could be added to your collection.

Reserve Prices

There are many things to consider when using a Reserve Price. Perhaps you have an expensive item and want to be certain that you will receive a set amount in return for that item. However, some sellers believe Reserve Prices scare away bidders, who are critical for increasing the price of your item.

Example:


Let’s look at one of the popular products on eBay, the Motorola Razor phone.

A total of 4,908 Motorola Razor were listed on eBay from March 28 to April 26, with a Success Rate of 70.27% and an Average Price of $180. In the figure below, the upper graph shows that a very large percentage of Motorola Razor sales were successful.

Terapeak research shows that 7.30% of Motorola Razor listings used the Reserve Price feature. We can isolate these listings, and found that auctions with a Reserve Price had a Success Rate of 64.91%, and an Average Price of $197.

Placing a Reserve on a Motorola Razor would have cost you slightly more than $2. In return, you would have decreased your chance of success by 5%, and gained $17 on average. If your auction were unsuccessful, you would have to pay the listing fees (and possibly the Reserve fees) all over again!