As you’re probably well aware, your eBay listing title is limited to 55 characters. This means that you have a maximum of 55 letters to express your item to potential purchasers, and give it the best chance of being found when a shopper does a keyword search. So, how do you find the keywords people are searching for, and the ones that are ideal for your item?
Using market research, you can review what eBayers are searching for online. A great way to start is to check out the Hot Searches tool within the Terapeak site. This tool allows you to review the most frequently searched words associated with a keyword – for example, let’s say you have a pair of suspenders to sell, and are wondering what your title should be.
I’m going to enter “suspenders” in the Hot Searches tool on Terapeak and the web-based search will generate me a list of the top recurrent searches related to the keyword “suspenders”. Remember these are keywords that people are actively entering into the eBay search field.
This gives us a great start to finding our keywords. We know that people most often search for “mens”, “black”, “white”, “leather” and “button”.
We need to be aware from the get-go here of the eBay policy against keyword spamming – words in your listing title must directly apply to the item you are listing – so what you’ll want to do is choose those popular keywords to describe your product – mens black suspenders.
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