Definition of What’s Hot Before we can decide whether the products you’re selling now are going to continue to sell well, we need to take a step back and decide whether they’re “hot.”
If the word “hot” is raising red flags for you, it should.
In most circumstances, when you read about “hot” products, they’re talking about the newest thing that everyone wants and that, likewise, everyone is selling. That means too much competition, and margins so narrow it’s not even worthwhile to get the boxes to ship them in. That’s not my definition of what’s hot—and I doubt it’s yours either.
Here’s my definition of “hot.”
A hot product is one that:
- you can make a great profit margin on
- you can sell over and over
- doesn’t have an overwhelming amount of competition
By that definition, kitchen faucets, pillow cases, and vent covers could be “hot” for you.
Pretty simple, right? Let me show you an example of a hot product.
Tip: For a more in-depth discussion of how to decide what’s hot, see my article titled
“What’s Hot for Me?”
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