Member Workshop: $pot Hot Selling Items & Categories Using Market Research in Community Help Boards in Community

Last Post Mar 3, 2006 11:15 AM by: deirdre@ebay.com

Replies: 101

Member Workshop: $pot Hot Selling Items & Categories Using Market Research

Feb 23, 2006 2:13 PM

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Topic: Member Workshop: $pot Hot Selling Items & Categories Using Market Research

Host: terapeak
Date: Friday 03/03
Time: 10:00 to 11:00 PST
Location: Workshop Board

Description: Sara Taheri and Dave Frey, Brand Managers from eBay Certified Provider Terapeak, will explain how to analyze and incorporate research to discover emerging opportunities for what to sell. This work shop is intended for all eBay sellers that want to list products that will sell and ultimately make the most money. Terapeak will walk you through a number of examples of research tools and how you can use research in your sales strategies to discover niche markets.

Cheers,

Deirdre
eBay Community Development

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Member Workshop: $pot Hot Selling Items & Categories Using Market Research

Mar 3, 2006 9:57 AM

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Welcome and thanks for joining us today!

We love workshops to be interactive, so please feel free to ask your questions that directly relate to this topic.

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Cheers,

Deirdre
eBay Community Development

Member Workshop: $pot Hot Selling Items & Categories Using Market Research

Mar 3, 2006 9:59 AM

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$pot hot selling items & categories using market research

Terapeak Brand Managers Sara Taheri and Dave Frey will use this workshop to analyze how to incorporate research to discover emerging opportunities for what to sell.

This work shop is intended for all eBay sellers that want to list products that will sell and ultimately make the most money. We will walk you through a number of examples of research tools and how you can use research in your sales strategies to discover niche markets.

Today, we are going to presents graphs and examples as well as variety of free tips to share, along with some services we provide through our online research tool at www.terapeak.com.

Thank you for attending our workshop and please jump into the discussion and ask us about anything we talk about today!

Here is what we will be covering today:

Importance of Sell-Through Rate
How to analyze Growth Trends
Keyword usage from the eBay Pulse
Tips for Keyword research
Popular Keyword search
Using the Terapeak Hot lists

Member Workshop: $pot Hot Selling Items & Categories Using Market Research

Mar 3, 2006 10:02 AM

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Sell-Through Rate

Sell-Through rate, which is the number of listed items that sell successfully, is one the most important aspects of the profitability equation.

Sell-through gives you quick and effortless insight into items that actually sell. After all, your main goal is to SELL your listed items to MAKE MONEY.

For Instance, a search for "Victoria Secret Intimate" returns a very high sell-through rate around Valentines Day. You can spot how HOT it is by looking at the sell-through rate of 50% in February compared to its 20% sell-through in November.

Although this analysis indicates that Victoria Secret Intimate is HOT around Valentines, there are not enough listings to make a conclusive decision. If possible it is best to draw conclusions from research results that have more completed items.