Member Workshop: Preparing your Store for the Holidays - Sept 25 in Community Help Boards in Community

Last Post Sep 25, 2006 3:09 PM by: deirdre@ebay.com

Replies: 108

Member Workshop: Preparing your Store for the Holidays - Sept 25

Aug 31, 2006 2:35 PM

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Topic: Member Workshop: Preparing your Store for the Holidays

Host: jill.of.all.trades and eBay Stores Staff
Date: Monday 09/25
Time: 2:00 pm to 3:00 pm PT
Location: Workshop Board

Description: eBay Stores are one of the most powerful e-commerce solutions for running an online business, yet most of them are set up incorrectly. Join Janelle Elms, eBay University Instructor and online business consultant, as well as eBay Stores staff as they show you how to take full advantage of the tools that come with your eBay Stores subscription. Get your eBay Store in top shape for this year’s busy holiday season by learning how to set up your Store for search engine optimization, choosing templates, business names & logos, and setting up custom categories to assist your buyer’s in spending their money with you.

Cheers,

Deirdre
eBay Community Development

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Member Workshop: Preparing your Store for the Holidays - Sept 25

Sep 20, 2006 12:05 AM

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Hi and welcome to the first of 3 workshops focusing on eBay Stores. This workshop will include:

Preparing your Store for the Holidays - How to set up your Store correctly including defining who you are going to be on eBay, your logo & branding, and how to help get your Store ranked in the search engines through your choice of Title, Description and Custom Categories.

Member Workshop: Preparing your Store for the Holidays - Sept 25

Sep 20, 2006 12:05 AM

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We will also have two more workshops this Fall to get your Store in top shape for the holidays…
Oct 25 - eBay Stores Basic Marketing - On-eBay tactics for buyer acquisition and retention (e.g. About Me page, Cross-promos, Listing Frame, Email Marketing, etc.) and how to measure Store performance through Sales/Traffic Reports

Member Workshop: Preparing your Store for the Holidays - Sept 25

Sep 20, 2006 12:05 AM

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Nov 1 – eBay Stores Advanced Marketing - Off-eBay tactics (e.g. RSS feeds, blogging) and advanced on-eBay tactics (HTML in Promotion Boxes, etc.)

Member Workshop: Preparing your Store for the Holidays - Sept 25

Sep 20, 2006 12:06 AM

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I’m Janelle Elms – eBay University instructor, online marketing consultant and Dean of eBay Business for L.A. College International. I am honored to be joined by staff from the eBay Stores team.

Member Workshop: Preparing your Store for the Holidays - Sept 25

Sep 20, 2006 12:06 AM

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eBay Stores are one of the most powerful e-commerce solutions you could have in your business plan – yet most eBay Stores are not set up to take advantage of these incredible tools, many of which are included in the subscription of the Store. After having talked to and worked with numerous Store owners, I have come to realize that many of them did not even know these amazing tools even existed within an eBay Store – much less how to set them up.

Member Workshop: Preparing your Store for the Holidays - Sept 25

Sep 20, 2006 12:06 AM

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I am excited to be offering you these workshops to help get your eBay Store set up correctly and ready for those holiday buyers. Let’s go over the basics of properly setting up your eBay Store…and then don’t forget to come back and join us at 2pm on the 25th of September to get answers to your specific Store questions.

Member Workshop: Preparing your Store for the Holidays - Sept 25

Sep 20, 2006 12:06 AM

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1. If you haven’t opened your eBay Store yet, there are some things you will want to consider before doing so. If you have already opened an eBay Store…then these first few steps are crucial to ‘go back’ and do if you haven’t done so already.

Member Workshop: Preparing your Store for the Holidays - Sept 25

Sep 20, 2006 12:07 AM

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The first question to ask yourself is, “Who do you want to be on eBay?” Although this sounds simple, it’s really not. Plus, you definitely don’t want to move forward with your eBay business without an answer to this very important question. Information you will want to answer is, “How much money do I want to make each month?”, “What do my buyers look like?”, “How much do I want to work – part time vs full time vs really being an entrepreneur”, “What are the top 3 things I want out of my eBay business?”, etc. Answers to these questions will then make building your eBay Business much easier.

Member Workshop: Preparing your Store for the Holidays - Sept 25

Sep 20, 2006 12:07 AM

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Plus, when other questions come up, such as, “What am I going to sell on eBay?”, or “What should my Store look like?”, then you’ll be headed in the right direction already.

Member Workshop: Preparing your Store for the Holidays - Sept 25

Sep 20, 2006 12:07 AM

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If answers to the questions above included:
• I want to replace my corporate income of $5000 a month.
• My buyers are willing to spend $50+ on each item purchased – they shop by designer names
• I do not want to spend my time shipping lots of little things (thus the $50 per item goal) and only want to work 9 hours each day
• I want to sell my highest ticketed items, I want to build up my newsletter, and I want to let people know about the charity I support
Then when you are sourcing for products, you already know that you are looking for higher ticketed selling items with brand names.

Member Workshop: Preparing your Store for the Holidays - Sept 25

Sep 20, 2006 12:07 AM

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Also, when you start working with a designer to convey who you are on eBay, you will already know that you want your highest priced items featured, as well as a newsletter sign-up box and a Custom Page for your charity.

Member Workshop: Preparing your Store for the Holidays - Sept 25

Sep 20, 2006 12:08 AM

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2. Part of who you are going to be involves a logo. Many people either don’t have a logo or have an unprofessional looking one that has been generated in Photoshop. If you take time to answer the question “who are you going to be on eBay”, then buyer’s will respond with sales if your answer involves providing those customer’s with an experience. This experience can mean many things…professionalism, customer service, doing something that your competitor isn’t doing for your customers.

Member Workshop: Preparing your Store for the Holidays - Sept 25

Sep 20, 2006 12:08 AM

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Now please don’t tell me buyer’s buy on price alone. Many buyers’s, myself included, come to eBay looking for deals, but I guarantee we will pay more money for two things – confidence and security. If your competitor’s ad is filled with spelling mistakes, no eBay Store, no return policy and their customer service statement is – ‘pay me in 3 days or you are gettin negative feedback’...well, then I can pretty much guarantee that I would be willing to pay more money for ‘security’ in customer service in purchasing from you.

Member Workshop: Preparing your Store for the Holidays - Sept 25

Sep 20, 2006 12:09 AM

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There are two big areas you can help provide this feeling of security and confidence in your buyers, outside of having fabulous customer service. The first is your logo and presentation of your Store…and the 2nd is your eBay User ID. Your logo and style of your eBay Store gives your buyers an experience that they are willing to ‘pay’ for.

Janelle

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Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25

Member Workshop: Preparing your Store for the Holidays - Sept 25