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Last Post May 17, 2005 12:02 PM by: deirdre@ebay.com
Replies: 76
deirdre@ebay.com
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Member Workshop: Pricing - Tuesday, May 17th

May 17, 2005 10:52 AM
Welcome and thanks for joining us this afternoon!

We love workshops to be interactive, so please feel free to ask your questions that directly relate to this topic.


Cheers,

Deirdre
eBay Community Development

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danse
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Re: Member Workshop: Pricing - Tuesday, May 17th

May 17, 2005 10:54 AM
1. Hi, I am Joyceb/danse and excited to share some thoughts with you about pricing your items on eBay and some of the different options that eBay offers.
I have been on eBay since 1998 as a buyer and seller. I was a Power Seller in 1998 and 1999.

Sometimes pricing can be daunting if you are new and/or inexperienced in how the different eBay options work.

In offline retail businesses prices are often marked 2 – 1 (keystone) from wholesale to retail.
Once the price is set it remains static until the retailer decides to have a sale and then percentages are used for mark down.


In real-time auctions prices are set by the bidding demands of the audience through the auctioneer and the final bid determines the winner.


eBay is similar and different. You, the seller, are in control. eBay is a combination of setting your starting bid by researching ongoing and closed auctions, checking offline prices and then letting the bidders determine the final bid. You can also use the Buy It Now bid optionwhich allow instant purchase of an item And you can also opt for a Reserve bid to protect your investment. eBay has more than one option to help you with your bidding and we will look at them today.

Please ask any questions you might have as we go along and I'm sure we can find the answers - or where you might find the answers to your questions.



It's warm and windy in Kansas, so I will click my ruby slippers three times and get started.

Joyceb/danse

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danse
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Member Workshop: Pricing - Tuesday, May 17th

May 17, 2005 10:58 AM
2. Site Map
But first there are a couple of eBay aids I would like you to become familiar with if you aren’t already. The site map is one: often eBay site can seem overwhelming even to experienced buyers and sellers. In my offline Education Specialistworkshops I have found the site map to be a helpful tool to recommend to people. The link is located at the top of each eBay page and everything you need to locate on eBay can be found by scrolling through the links. Take some time when you aren’t busy and browse through it.





Joyceb/danse

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danse
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Member Workshop: Pricing - Tuesday, May 17th

May 17, 2005 10:59 AM
3. Seller Central Another source of good information for learning more about Selling on eBay is Seller Central. There are tutorials that will assist you in the strategies of eBay selling, plus marketing hints and tips.




Joyceb/danse

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danse
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Member Workshop: Pricing - Tuesday, May 17th

May 17, 2005 11:00 AM
4. Pricing Strategies: Sometimes it is difficult to determine where to start your bidding.
Your starting price can be as low as $.01 or as high as you feel is necessary to protect
your minimum investment. There is a psychology to price setting on eBay and there are no hard, fast rules.

Some of the things to take into consideration are: The lower the starting bid the lower the eBay insertion fee and the more bidders you may attract.
This is an option many Power Sellers use once they have established their reputation through feedback.
But low bids (those below your cost) have a higher risk that your desired bid will be not be reached.

If you are a new seller with less than 20 feedback pricing low to save on fees is not desirable. It takes higher feedback to build buyer confidence and not leave you with a sale below your cost. Remember once you have a buyer on your auction, it is a contract and your reputation is at stake. You can also help build buyer confidence through PayPal
Joyceb/danse

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zari1480
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Member Workshop: Pricing - Tuesday, May 17th

May 17, 2005 11:00 AM
Hi Joyceb/danse: It's hot and windy in Arizona so I will click my Birkenstocks three times and get resdy for an informative workshop.

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deeoney
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Member Workshop: Pricing - Tuesday, May 17th

May 17, 2005 11:01 AM
Hi, I am Dee. I am also new to the workshops and how it works. Do you just read postings and reply?
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danse
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Member Workshop: Pricing - Tuesday, May 17th

May 17, 2005 11:02 AM
5. Buyer Confidence: when you have lower feedback you can assure more sales by offering the option of payment with PayPal
. PayPal has built in buyer protection that will give even a new buyer more confidence in their purchases. There are other ways to offer selling prices

Some of the eBay options you might have when you have a lower starting bid are to add a Reserve Bid and/or a Buy It Now (BIN) option.

Joyceb/danse
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deirdre@ebay.com
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Member Workshop: Pricing - Tuesday, May 17th

May 17, 2005 11:02 AM
Hi deeoney:

You're correct about reading the posts and then posting your questions or comments.

Thanks,

Deirdre
eBay Community Development
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danse
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Member Workshop: Pricing - Tuesday, May 17th

May 17, 2005 11:04 AM
6. Auction Listing Page
This is a view an eBay listing page, you can see the bidding prices as they are listed on the page. This is what the buyer sees when they access this page through keywords.

There are several things to note on this page that may assist you in deciding how to price an item: Research is important to see what other similar items are bringing. One of the best ways to look at how other people price their items is to research the new and completed auctions.

• The Completed Auction Listing: Checking this box will give you the completed
auctions in this category for the past 30 days. This is an excellent research tool.

• The Buy It Now option is visible: The bidder can look down the column and see which items are offered for the Buy It Now option

• The Price Column is updated to give a view of the current bid.

Joyceb/danse


The auction page: This is a view an eBay listing page which is another way to understand what price an item similar to yours might be bringing along with the terms of experienced seller.





Joyceb/danse

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kathys5964
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Re: Member Workshop: Pricing - Tuesday, May 17th

May 17, 2005 11:05 AM
Hi, My name is Kathy and I am fairly new to Ebay. I have purchased several items over the last month but would like to learn how best to screen items and possibly sell items. These educational programs are great and I'm excited to participate.
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danse
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Member Workshop: Pricing - Tuesday, May 17th

May 17, 2005 11:06 AM
8. Pricing Philosophies: The lower the starting bid the more apt you are to receive bids: There are many variables that come into play in determining where to begin the bidding on your item: Your cost, the eBay fees and the lowest amount you are willing to let the item sell for.

Joyceb/danse
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danse
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Member Workshop: Pricing - Tuesday, May 17th

May 17, 2005 11:07 AM
9. Research: Make certain you do your research for comparable items and include the Completed Auction option in the left column of your screen when you are looking at an auction listing page or an individual item page. This will give you an idea of what your item might sell for and how the auction was handled. Next we will look at the price options when you are ready to sell an item.

Joyceb/danse
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danse
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Member Workshop: Pricing - Tuesday, May 17th

May 17, 2005 11:08 AM
10. Starting Bid, Reserve Bid (if any), BIN (Buy it now) options to take into consideration.



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