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Last Post Nov 16, 2007 12:02 PM by: deirdre@ebay.com
Replies: 27
deirdre@ebay.com
Posts: 3,846

Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Oct 31, 2007 3:32 PM
Topic: Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Host: liquidationonline
Date: Friday 11/16
Time: 11:00 a.m. to 12:00 p.m. Pacific time
Location: Workshop Board

Description: The National Retail Federation (NRF) predicted that "spending will be a bit restrained this holiday season" and that over 68% of consumers will be looking to discounters for their gifting needs. This amounts to a huge opportunity for eBay sellers to significantly increase holiday sales and gain new customers. To maximize this opportunity, sellers need to think strategically about their holiday plan, starting with the first critical step of inventory sourcing. Please join Julie Davis and Steve Kuertz of Liquidation.com as they discuss tips to finding the right inventory at the right price this holiday season.

Cheers,

Deirdre
eBay Community Development
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liquidationonline
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Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Nov 16, 2007 9:10 AM
“It’s the most wonderful time of the year….” IF you are prepared for the holiday shopping frenzy that can either make or break your eBay business. With consumer spending tightening up this holiday season, it is more important that ever for eBay sellers to be on their game as shoppers look for deals on gifts and other holiday merchandise. While there are a lot of strategies and techniques for marketing and posting auction listings, sellers cannot overlook the extreme importance of Step One: Effective Sourcing. In this forum, we’ll discuss two of the most important steps to ensuring you have a solid foundation to maximize your profit this holiday season:

Steps to Effective Sourcing:
1 – Select the Right Products for your Niche
2 – Selecting the Right Vendor
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liquidationonline
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Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Nov 16, 2007 9:10 AM
Selecting the Right Products
Holiday shoppers are busy making gift lists right now – figuring out what to buy for everyone from Grandma Betty to Baby Spencer, the newest addition to the family. With such a broad range of purchasing needs, it can be tough for eBay sellers to figure out which products to sell this time of year – do you stick with your current products or branch out into the season’s hottest items?

To start, eBay has done a great job of compiling Hot Category lists to help guide sellers on what the most popular items are for this Holiday season. Items that top the list are ranked for four reasons: Top searches, New releases, Hot trends and Bestsellers. These products are a good place to start since they have the most demand, but be aware that they will also have the most competition.

Following are a few tips to help you narrow down categories and specific products as well as how to gain advantage over other sellers through smart sourcing strategies.
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liquidationonline
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Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Nov 16, 2007 9:11 AM
Know What Works for You
The most obvious place to start is with categories that you know (and like!), or that have already been successful for you on eBay, and then work towards identifying specific items within that category that are currently selling well. For example, if you are a music buff or have a seller history with musical equipment, consider selling Gibson Guitars, which are on the Holiday Hot 25 list, or maybe even an amplifier that would be a great complementary gift.

In addition, consider the opportunity that accessory items present. If you are eager to start selling items in a new category ore even a specific hot item, test your buyer audience and start creating a reputation with smaller, lower-risk items first. For example, iPods are one of the hottest items this holiday season (and will most likely remain so for the foreseeable future) but are also expensive to obtain and have lots of seller competition. Instead of risking your inventory budget on these items, considering starting with accessories such as speakers, docking stations, upgraded earphone and even iPod cases. You can typically acquire these items at a low cost per unit from vendors that sell in bulk and can generate a decent profit margin on the resale.

If you are already an experienced and trusted seller, accessory items are a great way to create add-on sales.
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liquidationonline
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Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Nov 16, 2007 9:11 AM
Take Advantage of Trends from Previous Holidays or Events
Previous holidays and events can be a good indicator of trends that will remain throughout the entire holiday season. For example, taking note of the trends lingering from the Halloween frenzy – they can lead to many gifting ideas. Take a look at what were the hottest costumes and, chances are, these will be related to the hot items during the Holiday season. This Halloween, I had multiple Harry Potters knocking on my door and a review of the eBay Holiday Hot 25 list shows that the newest Harry Potter book ranks in the top ten.
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liquidationonline
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Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Nov 16, 2007 9:12 AM
Does it HAVE to Be the Latest and Greatest?
It is no secret that consumers want high-end products but want to pay less than high-end prices. And this means that they are frequently looking for an affordable product that does the job instead of having the latest and flashiest product. Consumer electronics is a prime category for this nuance of consumer spending, and trends show that consumers are often willing to purchase an older model in order to avoid the high retail cost of the newest product release.

Digital cameras, MP3 players, video consoles and games, and even navigation systems are a few examples of products that are constantly being upgraded by manufacturers, causing major retailers to clear their shelves of the older version to make room for the new one.

This is a HUGE opportunity for eBay sellers since the old products have to go somewhere. Retailers push these goods to secondary market channels and they can be purchased for less than wholesale cost in bulk quantities. B2B online auction marketplaces like Liquidation.com are a great place to buy these items in bulk and they typically have ongoing relationships with retailers that provide a consistent flow of products.
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liquidationonline
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Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Nov 16, 2007 9:13 AM
Know Condition Codes and What to Expect
As you fill your specific niche within the eBay marketplace, it is critical to note the condition code of the inventory you source prior to purchase. The definitions will help you get a good idea of what to expect:

New –
New assets are in original packaging and possess all of the characteristics/qualities/features as advertised by the manufacturer. Traditionally, they are overstock items that were never offered for sale in a retail environment or used in any way.

What this means for resellers: Typically, you can resell these items as-is. If you buy in bulk, the price per unit will be higher than with other condition categories, but you will also be able to resell for closer to retail prices.

Refurbished - Refurbished assets are used but have been inspected, tested, and restored to full working condition. They rarely come in original packaging and seldom contain any documentation or any additional parts and/or accessories. Due to their operational history, refurbished assets possess noticeable cosmetic defects and blemishes, including but not limited to dents, scratches, and signs of age.

What this means for resellers: These items are great for resale since it allows an end consumer to purchase a higher end product for less than the original retail value. eBay sellers that are willing to spend just a little bit of time cleaning up the item will achieve greater resale value.

Shelf Pulls - Shelf pulls were previously available for sale in a retail environment but were never sold. They usually possess one or more price tags and/or stickers, indicating multiple markdowns, and have been exposed to appreciable customer contact. In addition, since most of these items are sent through a reverse supply chain (e.g. from a retailer back to a centralized warehouse), they can show signs of further handling. Accordingly, Shelf Pulls may exhibit a wide range of individual product and package conditions that can differ substantially from the original manufacturing.

What this means for resellers: eBay sellers should purchase these goods with eyeswideopen. While these goods are frequently in good resale condition, bulk lots may have some items that have significant cosmetic blemishes. As with refurbished items, if you are willing to put in a little bit of time to add value to the item you can achieve higher resale value.

Returns - Returned merchandise was sold to a customer, who then either physically brought the item back to a store or mailed it to a specified location. Reasons for returning a product may not have any correlation to its usefulness (i.e., size, color, model, etc.), and as a result that product may be in fine working order. The majority of returns, however, do have some operational and/or cosmetic problem. Depending on a company's return policy, these items may also reflect a measurable amount of use. In addition, since most of these items are sent through a reverse supply chain (e.g. from a customer back to a store or a centralized warehouse), they can show signs of further handling. They generally do not come in original packaging and often do not have any of the advertised documentation or additional parts and/or accessories. Accordingly, returns can exhibit a wide range of individual product and package conditions that can differ substantially from the original manufacturing.

What this means for resellers: eBay sellers should note carefully that returns can come in a wide variety of conditions. In general, you should expect that you will have to add some value to these items in order to resell them to the end consumer on eBay. This could involve anything from replacing a missing power cord to doing light refurbishment of the item.

Salvage - Salvage assets have been identified as defective for reasons concerning their functionality, appearance, or both. Salvage assets usually can only be used for parts.

What this means for resellers: As an eBay seller, these are not items you will be able to resell in their current state. However, if you are in the business of repair/refurbishment, these items can provide parts that you may need to complete the repair of other items.

Note that you should always fully disclose the condition of any merchandise that you sell on eBay to avoid confusion or misunderstanding on the part of your buyer.
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liquidationonline
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Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Nov 16, 2007 9:14 AM
Selecting the Right Vendor to Source Goods for Less
Secondary market channels are a gold mine for eBay sellers. Big box retailers, leading e-tailers, department store chains, service and warranty companies, manufacturers, distributors and federal, state and local government agencies are large contributors to the secondary market. Since making direct contacts within these organizations is often very difficult, it is important to look for vendors that already have relationships with multiple organizations AND make the goods available for purchase through easily accessible sales channels. For more details on how the secondary market works, you can access our eBay Workshop titled Building a Profitable eBay Business with Secondary Market Merchandise at Link
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liquidationonline
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Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Nov 16, 2007 9:16 AM
Online Marketplaces are Efficient Sources for Hot Inventory
B2B online marketplaces that specialize in selling goods to professional buyers are usually the best and most efficient source for eBay sellers to acquire goods in the secondary market that mirror what is available in retail and online stores. As you look for this season’s top items, consider secondary channels that have a consistent supply of items in top categories such as:

Books
Best Sellers
Children’s books
Novels
Toys
Barbie
Hasbro
Fisher Price
LeapFrog
Clothing and Accessories
Designer Label Clothing and Handbags
Athletic Apparel and Footwear – Nike, KSwiss, Puma, New Balance, etc
Consumer Electronics
X Box 360
Digital Cameras
MP3 Players
Navigation Systems
Laptops
Video Game Consoles
Speaker Systems
Home Décor and Appliances
Power/ Do-It-Yourself Tools
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liquidationonline
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Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Nov 16, 2007 9:17 AM
Benefits of Sourcing Online
The immediate benefits of sourcing online are obvious in that there is a huge savings in time, money and other resources. However, there are many online options, and purchasers must learn to recognize venues that not only provide a consistent flow of quality merchandise but are also proven to be trustworthy. eBay sellers should look for online sources that meet the following criteria:
Quick Sales Cycle – B2B online auction sites typically run auction listings for 2-5 days. This enables small business to acquire product much quicker than through traditional sourcing that can take weeks and months to complete a transaction.

Flexible Quantities – Looks for inventory sources that can meet a broad range of your inventory sourcing needs. While you will get a better price per item by ordering larger quantities of goods, you may only need a limited number of an item to fulfill your reseller needs. Establishing relationships with online sites that can provide shipments in a variety of sizes, from small package to full truck load, will help you prepare for any event.

• Range of Product Availability – It is best to establish relationships with vendors that have the capacity to provide multiple categories of goods on a consistent basis. In addition, depending on your inventory needs, look for sites that provide both mixed lots and Single SKU purchasing options.

Detailed Product Information – Make an informed buying decision by purchasing from sites that provide superior product information such as digital images and detailed descriptions including condition category and shipping dimensions.

Shipping Options – Sites that provide shipping quotes and services ensure that buyers can both estimate the cost of delivery in advance of a bid and have the goods delivered, often with a negotiated discounted rate.

Secure and Trusted Environment – Quality B2B auction sites will provide secure settlement and dispute resolution to assure the delivery of goods, buyer satisfaction, and a reliable means to resolve any problems that may arise.
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liquidationonline
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Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Nov 16, 2007 9:17 AM
Once you have the right products -- sourced from the right vendor -- you have created the foundation for a successful holiday season. To build on this, visit eBay’s Holiday Selling Guide to see how to further maximize your profits this year! Link
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deirdre@ebay.com
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Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Nov 16, 2007 9:30 AM
Hi everyone:

We've posted the workshop material early so you can read through it and have your questions ready for us at 11:00 a.m. Pacific time today.

We'll talk with you in a bit,

Deirdre
eBay Community Development
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deirdre@ebay.com
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Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Nov 16, 2007 10:58 AM
Welcome and thanks for joining us today!

We love workshops to be interactive, so please feel free to ask your questions that directly relate to this topic.

Added note: If you click on the "Watch this discussion" link, you will receive an email each time someone posts to the workshop.

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Cheers,

Deirdre
eBay Community Development
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liquidationonline
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Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Nov 16, 2007 11:00 AM
Hello Everyone! Steve and I are here and eager to answer your questions.

Fire away!

Julie
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timecatchers
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Member Workshop: Tips to Maximize your eBay Business This Holiday Season

Nov 16, 2007 11:04 AM
In the secondary market what is the danger level of unknowingly acquiring "recalled" products?
~~~~~~~~~~~~~

TIMECATCHERS - Antiques and Collectibles eBay Auctions
IT'S ALL WRITE - Quality Pens and Refills eBay store

It's All Write
IT'S ALL WRITE ~ Quality Pens & Refills ~ eBay Store
TIMECATCHERS ~ Antiques & Collectibles ~ eBay Auctions
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