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The Product Supply Chain, Step 2 Step Two is Distribution. A manufacturer may make 50,000 units of the same product every week. Only TEN of them may have to get to a retailer like yourself. Once again, it isn’t cost-effective for the manufacturer to ship just TEN of those 50,000 products directly to you, the retailer. The manufacturer needs someone else to take that big stack of 50,000 products, break it up into much smaller stacks, and distribute them to the retailers. That’s what a wholesale supplier does. They take big stacks of products from manufacturers, turn them into small stacks of products, and sell the small stacks of products to retail businesses, at a wholesale price.
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