Jenny first researched “Jacket” and she found:

As you can see in “Jacket” she gets “Women’s Blazers”, “Women’s Outerwear”…etc.

To avoid including this information in her research and disrupting her results, she decided to research very specifically.

Her item is:

• Clothing
  
• Men’s
  
• Outerwear
  
• Sporting Goods
  

Based on this she researched;

1. Clothing, Shoes and Accessories > Men’s Clothing > Outerwear > "Jackets"

2. Sporting Goods > Camping > Clothing

Researching in these categories will give her the most relevant information for selling her item. She also now knows what category she will list in. All the research in the workshop is based on these categories.

Learning Objective

Market Research tells you where the item you are selling is found on eBay and can help you find what category to list in.

To get started she wanted to look at the best time of year to list her item. She started by searching categories;

Clothing, Shoes and Accessories > Men’s Clothing > Outerwear

She found the following results:

This trend analysis shows her that Nov/Dec is the best time to sell men’s outerwear on eBay. Unfortunately for her it is June, which only has a success rate of approximately 20%. It would be great if she waited until Nov/Dec, where she will have the best luck, unless she needs to sell right away.

Learning Objective

 Trend graphs can help you plan the perfect time of year to list your items on eBay.

Clothing > Shoes and Accessories > Outerwear > “Jacket”

The sell-through rate for jackets is currently at 38.12% and there was ~ 1 million in sales over the last month. This is good news, this means that jackets are doing better than what we saw with outerwear! Maybe it wouldn't be so bad to sell a rain jacket in June!

Learning Objective

Terapeak gives you in depth information about your item. Instead of just searching "Men's Outerwear" we can search more specifically and see information on all the "jackets" in "Men's Outerwear". By searching for “Jacket” we got rid of all the other outerwear like snow-pants, mittens, gloves, hats…etc. We now know that “Jackets” perform better than outerwear as a whole.